Amazon Brand Registry
Launch your brand with Amazon
Enrol your brand in Amazon Brand Registry to unlock a suite of brand-building tools and access a range of protection benefits.
New to Brand Registry? Enrol your brand
In 2023, more than 99% of product listings that were blocked or removed from an Amazon store were were found by Brand Registry's proactive controls.1
Get 10% back on branded sales
We invest in brands on Amazon. Enrol your brand in Amazon Brand Registry to take advantage of the following benefits:
Get 10% back on your first €45,000 in branded sales, then get 5% back in your first year until you reach €900,000
€180 credit on Amazon Vine to create trusted product reviews
Why create an Amazon Brand Registry account?
Amazon Brand Registry is a free programme that helps you protect your intellectual property (IP), manage your listings and grow your business, regardless of whether or not you sell on Amazon.
Protect your brand
Detect and report suspected IP infringements with our powerful tools. Accurate submissions drive our feedback loops to block violations automatically — before they impact your brand or customers.
Improve the customer shopping experience
We combine your product information with our automated protections and machine learning to help prevent inaccurate listings. You can also use brand tools to add enhanced content to your product detail pages.
Monitor progress
Keep an eye on key metrics related to customer searches for your brand and products. You can also track protection metrics—both Amazon’s efforts and yours—in real time across all our stores.
"Amazon Brand Registry has been a huge leap forward for Casio in protecting our intellectual property. The response time has been lightning fast and the team assigned to this programme are incredibly knowledgeable and efficient. Thank you, Amazon!"
"P&G was very pleased to be invited to be an early adopter of Amazon Brand Registry. We believe that Amazon Brand Registry will continue to help as we collaborate with Amazon to protect our brands and our consumers online."
Join our growing list of enrolled brands
Enrol your brand with Amazon
Enrol your brand with Amazon or request intellectual property (IP) assistance so you’re ready to enrol.
Brand Registry
Start your brand's Amazon journey by enrolling it in Amazon Brand Registry for free. After enrolling, you'll be able to unlock a suite of brand-building tools and obtain various protection benefits. You can enrol your brand even if you don't sell in an Amazon store.
You only need to meet two basic requirements:
You only need to meet two basic requirements:
Brand name or logo: Have your brand name, or a logo that includes your brand name, permanently affixed to your products or packaging.
Trademark: Have a pending or registered trademark for your brand name or logo issued by the designated government trademark office of a country with a corresponding Amazon store.
During enrolment, you'll need to create a Brand Registry account and provide detailed information about your intellectual property and products to help us understand and safeguard your brand.
Did you know?
Amazon Brand Registry can help increase the accuracy of your listings.
Once you've enrolled your brand in Amazon Brand Registry, only you and any other sellers associated with your brand can create or suggest updates to your product detail pages. This helps ensure that product information is accurate and improves the customer shopping experience.
IP Accelerator
Don’t have a trademark for your brand name or logo? The Amazon IP Accelerator programme can help connect you with Amazon-vetted legal service providers who are ready to take you through each step of the trademarking process.
Build your brand with Amazon
Once you've enrolled your brand in Amazon Brand Registry, you'll be able to unlock a suite of brand-building tools that will help you increase awareness of your brand, improve your consideration, increase your conversion rate and build your brand loyalty.
You can find each tool on the Build Your Brand page in Seller Central, along with a dashboard of metrics that help track and measure your brand-building efforts.
You can find each tool on the Build Your Brand page in Seller Central, along with a dashboard of metrics that help track and measure your brand-building efforts.
Learn the lingo:
awareness, consideration, conversion and loyalty
"Awareness", "consideration", "conversion" and "'loyalty" refer to different phases of the customer journey.
- Awareness: Customers recognise your brand and products
- Consideration: Customers are deciding if your brand or products meet their needs
- Conversion: Customers purchase your products
- Loyalty: Customers continue purchasing your brand and products
Don't have an Amazon selling account yet?
A+ Content
Increase sales with better listings
Showcase your products and tell your brand's story by adding videos, enhanced images, product comparison charts and other features to your product detail pages.
A+ Content can help you:
Grow your brand awareness
Improve your consideration
Increase your conversion rate
Basic A+ Content can increase sales by up to 8% and well-implemented A+ Premium content can increase sales by up to 20%.
3D models and augmented reality
Create an immersive shopping experience
Give customers an immersive shopping experience by adding 3D models to your product detail pages. Let them see a product from all sides with View in 3D, or give them the opportunity to see it in their own space with View in Your Room. You can also let customers see themselves in shoes and eyewear in real time with Virtual Try-On.
3D models can help you:
Increase your conversion rate
On average, customers who viewed a listing with a 3D model were twice as likely to make a purchase after viewing the product in 3D or trying it on virtually.2
Brand stores
Design a store for your brand
Create a free destination in the Amazon store to help customers explore your products and get to know your brand — no coding experience required.
Brand stores can help you:
Grow your brand awareness
Increase your conversion rate
On average, brands with a store experienced repeat purchases up to 31 times within 60 days.
Sponsored Brands
Help customers discover your brand
Create cost-per-click campaigns that appear in the Amazon store and feature a video or multiple products from your brand, along with a logo and headline.
Sponsored Brands can help you:
Grow your brand awareness
Advertisers who used all Sponsored Brands ad formats saw 79% of their sales from new-to-brand customers on average.
Brand Analytics
Get actionable performance data
Make strategic decisions about your products and advertising using aggregated data from customer searches and purchasing behaviour.
Brand Analytics can help you:
Grow your brand awareness
Improve your consideration
Increase your conversion rate
Build your brand loyalty
Amazon Vine
Get insightful customer reviews
Generate reviews for your brand's products to improve customer trust, drive sales and receive honest feedback early in your product's life cycle.
Amazon Vine can help you:
Improve your consideration
Amazon Vine helps boost sales by up to 30%.
Brand tailored promotions
Create tailored discounts and offers
Create exclusive discounts ranging from 10% to 50% for brand followers, or recent, repeat or high-spend customers.
Brand Tailored Promotions can help you:
Improve your consideration
Build your brand loyalty
Sponsored Display
Use machine learning to reach customers
Create cost-per-click campaigns that appear in and beyond the Amazon store and feature a product from your catalogue.
Sponsored Display can help you:
Improve your consideration
Advertisers who use Sponsored Display audiences see up to 82% of their sales driven by new-to-brand customers on average.
Sponsored Products
Advertise in the Amazon store
Create cost-per-click campaigns that appear in the Amazon store and feature a product from your catalogue. Create a campaign in minutes, even if you've never advertised before.
Sponsored Products can help you:
Increase your conversion rate
Products saw an average weekly +40% lift in units ordered within the first year after launching a Sponsored Products campaign.
Manage Your Experiments
Test and optimise your product listings
Run A/B tests on your product titles, descriptions, main or secondary images, and A+ Content to see what drives more sales.
Manage Your Experiments can help you:
Increase your conversion rate
Knowing what content drives conversion and implementing changes to your listings based on optimised content can increase sales by up to 25%.
Protect your brand
Once you've enrolled your brand in Amazon Brand Registry, you can enjoy peace of mind by taking advantage of layers of additional IP protection.
Automatically benefit from machine learning and proactive protections that help block and prevent inaccurate product information, counterfeits, fraud, abuse and bad actors — before they impact your brand and customers.
Take advantage of a powerful tool that helps you detect and report violations of your intellectual property.
Track stats and insights related to your brand's protection and monitor the impact of your violation notices.
If you meet additional requirements, you can access advanced protection tools and programmes.
At Amazon, we work hard to earn and maintain customer trust and are constantly innovating to prevent counterfeit products from reaching customers. Read our full report to learn more about our latest innovations.
Report a Violation
Report a suspected violation
Use our self-service tool to search the Amazon catalogue for potential violations of your active trademarks, copyrights and patents. Should you find a suspected violation, you can submit a report. Every report strengthens our machine learning and automated protections. Accurate use of Report a Violation also helps you become eligible for Project Zero.
In 2023, more than 99% of blocked or removed listings were found by Brand Registry's proactive controls before a brand had to find and report them.
Project Zero
Drive counterfeits to zero
Get the unprecedented ability to immediately remove counterfeit listings from the Amazon store. Every removal strengthens our machine learning and automated protections and can help us identify bad actors as targets for prosecution.
Over 25,000 brands have enrolled in Project Zero.
Transparency
Authenticate every item
Use unique codes to authenticate individual units, stop inaccurate and counterfeit products, improve customer engagement and get valuable insights that can optimise your supply chain.
Over 1.6 billion product units have been protected with Transparency.
Counterfeit Crimes Unit
Stop bad actors
Work with law enforcement, customers and our global team to stop bad actors and hold them accountable.
Amazon has prosecuted more than 21,000 criminals through litigation and criminal referrals to law enforcement.
FAQ
Can't find your question below? See our other Brand Registry FAQs (login required).
What are the full requirements for enrolling a brand in Brand Registry?
To enrol in Brand Registry:
- You must have a brand name, or a logo that includes your brand name, permanently affixed to your products or packaging. During enrolment, you'll need to provide images that show your brand name or logo on your products or packaging.
- You must have an active registered trademark or a pending trademark application for your brand name or logo issued by the designated government trademark office of a country with a corresponding Amazon store. In some cases, you can also enrol with a pending trademark registration. See country-specific requirements
- You must be the trademark owner. If you are an authorised agent, get the trademark owner to enrol the brand and then add you as an additional Brand Registry account user.
- The trademark for your brand must be in the form of a text-based mark (word mark) or an image-based mark with words, letters or numbers (design mark). Bear in mind that trademarks can have different classifications based on their issuing trademark office.
- Your trademark text must match the brand name indicated on your Brand Registry application. If your trademark is an image-based mark with words, letters or numbers, you will need to upload a copy of the image during enrolment. It will need to match your trademark record exactly.
- You must have the trademark registration number or application number provided by the designated government office.
- You must have a list of product categories in which your brand should be listed.
- If you have a Seller Central or Vendor Central account, use the same username and password to create your Brand Registry account.
Do I need to create multiple Brand Registry accounts if I sell in more than one country?
No. You can create a single, global account with Brand Registry. During enrolment, you will only be able to select a single country-based trademark office. However, you will be able to add trademarks for offices in other countries once your enrolment has been approved. We recommend submitting trademarks for each country-based Amazon store that you want to sell in.
Can I enrol more than one brand?
Yes. After enrolling your first brand, you can enrol additional brands from your Brand Registry homepage by clicking on Enrol a new brand.
I'm trying enrol in Amazon Brand Registry. Why am I getting an error message?
See our list of error messages, explanations and next steps.
How do I view or edit my Brand Registry application?
To view the status of an application, visit the Brand Applications page. You can also edit an application that you haven't yet submitted, add documents to a submitted application, or copy and correct a rejected application.
Can I provide others with access to the Brand Registry portal?
Yes. One you've enrolled your brand in Brand Registry, you will automatically be assigned the roles of "rights owner" and "administrator". You can invite additional users to your brand and assign them roles.
Can I add a new trademark for a brand that I've already enrolled?
Yes. Follow these steps:
- Click on Manage in the Brand Registry main menu, then click on Manage intellectual property.
- Select the brand name from the drop-down menu, then click on Connect a trademark.
- For a single trademark, enter the required trademark information, then click on Connect trademark.
- For ten or more trademarks, click on Connect multiple trademarks, download the template, enter the required information, then upload your completed template.
What are Amazon's policies on intellectual property and brand names?
Review our Intellectual Property Policy for Sellers and the Amazon Brand Name Policy.
How can I report violations of terms, general conditions and contractual obligations or other forms of abuse not related to intellectual property?
You can use the Report Abuse tool to report inaccurate listing information, violations of Amazon policies and other issues.
Amazon also provides a publicly available form for reporting alleged intellectual property infringements such as copyright, trademark and patent concerns.
Amazon also provides a publicly available form for reporting alleged intellectual property infringements such as copyright, trademark and patent concerns.
Launch your brand with Amazon
Enrol your brand in Amazon Brand Registry to unlock a suite of brand-building tools and access a range of protection benefits
New to Brand Registry? Enrol your brand
1 Brand Protection Report 2023 | 2 Amazon internal data, 2022
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