Sell more with the New Seller Guide
Sellers who adopt the services in the New Seller Guide can take advantage of over €47,250 in New Seller Incentives
€39 (excl. VAT) a month.
What is the New Seller Guide?
Speed matters — and for Amazon sellers, the first 90 days are especially critical. That's why we invented the New Seller Guide, a set of brand, logistics, pricing and promotional services that are backed by data science and designed to fuel the growth of new sellers.
The New Seller Guide will also empower your growth in Amazon stores across Europe. Activate new European stores with a few clicks using our new European Expansion Accelerator tool.
The guide is simple: Start by signing up for aProfessional selling account.
The New Seller Guide will also empower your growth in Amazon stores across Europe. Activate new European stores with a few clicks using our new European Expansion Accelerator tool.
The guide is simple: Start by signing up for aProfessional selling account.
Professional sellers can:
Set dynamic prices using Automated Pricing
Create Sponsored Products ads
Sign up for Fulfilment by Amazon (FBA), enrol products and send inventory to Amazon
Create Lightning or 7-Day Deals
Create Amazon Vouchers
If you're a brand owner, you can:
Enrol your brand in Amazon Brand Registry
Enrol products in Amazon Vine
Create Sponsored Brands ads
Create and add A+ Content to your product listings
While exploring these services, you can take advantage of over €47,250 in New Seller Incentives.
Amazon Brand Registry
Protect and build your brand
Amazon Brand Registry is a programme for brand owners designed to protect their Intellectual Property (IP), manage the accuracy of their listings and grow their business for free.
Additionally, brands enrolled in Brand Registry get access to an exclusive set of brand benefit tools and programmes that help improve their brand's discoverability and sales on Amazon.
Additionally, brands enrolled in Brand Registry get access to an exclusive set of brand benefit tools and programmes that help improve their brand's discoverability and sales on Amazon.
10% back on the first €45,000 of branded products you sell, followed by 5% back for the first year until you reach €900,000
A+ Content
Increase sales with better listings
After enrolling your brand in Amazon Brand Registry, you can use A+ Content to showcase your products and tell your story on Amazon product detail pages. Use A+ Content to add videos, enhanced images and product-comparison charts that inform and inspire customers. You can also run A/B tests on your content to find out which titles, images and product descriptions drive the most sales.
Basic A+ Content can encourage repeat purchases and help increase sales by up to 8%2
2 Internal Amazon data
Vine
Boost engagement with product reviews
Generate buzz and increase sales for a brand you enrolled in Amazon Brand Registry by using Amazon Vine, a programme that helps generate high-quality customer reviews from Amazon-trusted reviewers. It's as simple as enrolling a product in Vine and providing free units to reviewers, who can help to inform and inspire customers.
On average, brands have found that Amazon Vine helped grow initial product sales by up to 30%.4
4 Amazon has conducted studies to measure the current performance for products that have Vine reviews. The results of these studies found that, on average, there is a 30% sales uplift thanks to Vine reviews. The Vine study is based on 2019–2020 Amazon.com internal research and is not a guarantee of future sales.
Automated Pricing
Adjust pricing quickly and automatically
Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. Choose the listings that you want to enrol, set price limits and let Amazon help you keep your prices sharp 24 hours a day, 7 days a week, while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.5
5 Amazon internal data, WW, 2021.
Fulfilment by Amazon
Fulfilling for you with a Prime experience
FBA is our storage, shipping and customer service programme that lets you benefit from Amazon's unparalleled fulfilment expertise. Simply send your products to our Fulfilment Centres (FCs) across the UK and Europe and we can handle the rest with a one-day delivery promise providing a Prime Experience for your customers from order delivery to after-sales assistance.
On average, our Selling Partners see a sales uplift of 35%6 when moving their products to FBA, as a result of faster delivery.
€90discount on inventory shipping fees into the Amazon fulfilment network using the Amazon Partnered Carrier programme or €180 credit towards fulfilment costs when you use Amazon Global Logistics
Exemption from the monthly storage utilisation surcharge for the first year after the FBA inventory received date and an exemption from the low-inventory cost coverage fee (Pan-European programme) for the first year after the first Pan-EU active date
If you use FBA, free storage and customer returns with automatic enrolment in the FBA New Selection programme
6 Figure based on an analysis done in 2019 and 2020 (excluding COVID-19 impact). It is provided as a general reference point and it's not related to any specific ASIN or product category. Actual results may vary based on a wide range of factors. Amazon does not guarantee any particular outcome for your business by using FBA.
Advertising
Drive discovery for your products and brand
Help customers find your business by creating Sponsored Products and Sponsored Brands ads that appear in multiple placements in the Amazon store. Create campaigns easily and only pay when customers actually click on your ads. You can track your ad performance using metrics like impressions, clicks and sales.
Want to promote products another way? Try creating Lightning or 7-Day Deals in the Amazon store, or consider Amazon Vouchers.
Want to promote products another way? Try creating Lightning or 7-Day Deals in the Amazon store, or consider Amazon Vouchers.
Products saw an average weekly +30% increase in glance views and +50% lift in units ordered within the first year after launching a Sponsored Products campaign.7
€45 credit to create Sponsored Products ads
€45 credit to create Amazon Vouchers
7 Amazon internal data
Get started with over €47,250 in incentives
Get up to 10% back on sales of branded products
At Amazon, we invest in new brands. Enrol your brand in Amazon Brand Registry to take advantage of the following benefits:
Advertise, fulfil and grow with ease
You’ve put everything into your business — so let's start your Amazon journey with confidence. All new Professional selling partners can take advantage of the following benefits:
€90 discount on inventory shipping fees into the Amazon fulfilment network using the Amazon Partnered Carrier programme or €180 credit towards fulfilment costs when you use Amazon Global Logistics
If you use FBA, free storage and customer returns with automatic enrolment in the FBA New Selection programme
Exemption from the monthly storage utilisation surcharge for the first year after the FBA inventory received date and an exemption from the low-inventory cost coverage fee (Pan-EU programme) for the first year after the first Pan-EU active date
€45 credit to create Sponsored Products ads
€45 credit to create Amazon Vouchers
Over €47,250 in incentives
Amazon selling programme
Your incentive
How to get it
FBA incentives
€90 credit towards shipping fees into the Amazon fulfilment network
Use the Amazon Partnered Carrier Programme to send eligible products into the Amazon Fulfilment Network within 90 days of listing your first purchasable product. If unused, the credit will expire after one year from the date the FBA inventory is received. Learn more.
€180 credit towards fulfilment costs
Use the Amazon Global Logistics to send eligible products into the Amazon Fulfilment Network within 90 days of listing your first purchasable product. The credit will expire after one year from the date the FBA inventory is received. Learn more.
Other FBA programmes
Free storage, liquidations and customer returns with automatic enrolment in the Fulfilment by Amazon New Selection Programme
Send eligible products to the Amazon Fulfilment Network within 90 days of listing your first purchasable product to take advantage of automatic enrolment in the Fulfilment by Amazon New Selection Programme. Learn more.
Exemption from the low-inventory cost coverage fee (Pan-EU programme)
Selling partners on a Professional plan who register for the Pan-European Programme for the first time will be exempt from the low-inventory cost coverage fee (Pan-European Programme) for the first year after Pan-EU is activated. Learn more.
Exemption from the monthly storage utilisation surcharge
Send eligible products to the Amazon Fulfilment Network. The exemption will expire after one year from the date the FBA inventory is received. Learn more.
Advertising incentives
€45 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing your first purchasable product. The credit will appear in Amazon Ads Campaign Manager within two weeks of you becoming eligible for Sponsored Products. The credit will expire 30 days after it has been applied to your account. Learn more.
€45 credit
Create a Voucher for an eligible product within 90 days of listing your first purchasable product. The credit will expires one year after you create your first voucher. Learn more.
FAQ
What is Amazon's New Seller Guide?
The New Seller Guide is a set of services aimed at helping emerging sellers expand their businesses in Amazon stores across Europe. These services include brand development, logistics, pricing and promotional strategies.
The New Seller Guide includes the following services: Brand Registry, A+ Content, Vine, Fulfilment by Amazon, Automated Pricing and Advertising.
The New Seller Guide includes the following services: Brand Registry, A+ Content, Vine, Fulfilment by Amazon, Automated Pricing and Advertising.
Is the New Seller Guide also useful for existing Amazon sellers?
Yes, the New Seller Guide is beneficial for both new and existing Amazon sellers.
Existing sellers have the option to sign up for a Professional selling account and to access various services to enhance their visibility and protect their brand.
Existing sellers have the option to sign up for a Professional selling account and to access various services to enhance their visibility and protect their brand.
How does Amazon promote new sellers?
Amazon promotes new sellers by offering various services that can help them increase sales, optimise their listings, enhance engagement, find fulfilment solutions, automate processes and more.
Sellers who adopt services included in the New Seller Guide can take advantage of over €47,250 in New Seller Incentives.
Sellers who adopt services included in the New Seller Guide can take advantage of over €47,250 in New Seller Incentives.
Are the New Sellers Guide and the Perfect Launch the same thing?
The Perfect Launch is the previous version of the New Sellers Guide. It provides valuable services and benefits to new sellers as they navigate their introduction to the Amazon e-commerce experience.
What are the incentives that Amazon offers to help you adopt New Seller Guide services?
Amazon provides incentives for new sellers to launch their e-commerce business. By enrolling your brand in Amazon Brand Registry, you can receive up to 10% back on your branded sales up to €45,000 and then 5% back throughout the first year until you reach €900,000 in sales.
You can also benefit from credit for advertising and fulfilment. You can see the detailed list of New Seller Incentives here.
You can also benefit from credit for advertising and fulfilment. You can see the detailed list of New Seller Incentives here.
Who is eligible for Amazon's New Seller Incentives programme?
The New Seller Incentives are divided into Brand Registry benefits, Fulfilment by Amazon (FBA) benefits and Advertising benefits, which are exclusively available to professional sellers and determined based on when your first buyable ASIN was listed. Amazon reserves to right to determine benefit eligibility, and the incentives are subject to the applicable Terms and Conditions.
Each selling programme offers unique methods for accessing these benefits:
- Brand owner benefits: New sellers who complete Brand Registry within six months of the first offer being listed and are identified as the first brand owners with Amazon Brand Registry will qualify for the benefits.
- Fulfilment by Amazon (FBA) benefits: New sellers who create and send their first Fulfilment by Amazon (FBA) shipment to an Amazon fulfilment centre within 90 days of their offer being listed qualify for the benefits.
- Advertising benefits: New sellers who use Sponsored Products and Amazon vouchers within 90 days of their offer being listed qualify for the benefits.
Each selling programme offers unique methods for accessing these benefits:
- Brand owner benefits: New sellers who complete Brand Registry within six months of the first offer being listed and are identified as the first brand owners with Amazon Brand Registry will qualify for the benefits.
- Fulfilment by Amazon (FBA) benefits: New sellers who create and send their first Fulfilment by Amazon (FBA) shipment to an Amazon fulfilment centre within 90 days of their offer being listed qualify for the benefits.
- Advertising benefits: New sellers who use Sponsored Products and Amazon vouchers within 90 days of their offer being listed qualify for the benefits.
How can I claim incentives as a new Amazon seller?
The incentive benefits will be reflected as credits, which you can review on the New Seller Incentives dashboard. The benefit disbursement timing will vary according to the programme. You can find detailed information for each here.
Is there a cost to join Amazon's New Seller Guide services?
No, there are no additional costs associated with accessing the New Seller Guide services aside from signing up for a Professional selling account.
What is the registration process for Amazon's New Seller Guide services?
To register for Amazon's New Seller Guide services, you should start by signing up for a Professional selling account. This grants you access to features such as setting dynamic prices with Automate Pricing, enrolling products for Fulfilment by Amazon (FBA), creating ads through Sponsored Products and participating in 7-day deals and vouchers.
Additionally, you can protect your brand by registering with Amazon Brand Registry, which provides benefits such as A+ Content, enrolment of products in Amazon Vine and the ability to create Sponsored Ads.
Additionally, you can protect your brand by registering with Amazon Brand Registry, which provides benefits such as A+ Content, enrolment of products in Amazon Vine and the ability to create Sponsored Ads.
How can Amazon's New Seller Guide services help to increase sales?
The services provided by Amazon's New Seller Guide play a vital role in boosting sales in various ways. For example, A+ Content can encourage customers to make repeat purchases. Additionally, brands using Amazon Vine can create excitement and receive high-quality customer reviews, which helps build trust among potential buyers.
Moreover, services like Fulfilment by Amazon (FBA) help our selling partners speed up order fulfilment and deliver products promptly to customers. Sponsored Products can increase product visibility and provide access to useful performance metrics. In addition, Automated Pricing allows sellers to quickly adjust prices in response to competitor activity, increasing their chances of securing the Featured Offer position.
Moreover, services like Fulfilment by Amazon (FBA) help our selling partners speed up order fulfilment and deliver products promptly to customers. Sponsored Products can increase product visibility and provide access to useful performance metrics. In addition, Automated Pricing allows sellers to quickly adjust prices in response to competitor activity, increasing their chances of securing the Featured Offer position.
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€39 (excl. VAT) a month.
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