Date and time: Tuesday 24 May, 5:00 p.m. – 6:30 p.m.
Brand positioning for online companies: make your brand or product stand out online
This session teaches you how to lay a solid foundation for online sales, starting with branding strategies that let you position your brand and/or product, making it stand out from the competition. The construction of your listing will also be analysed, using the value ladder and funnel strategies to better focus communication efforts. We'll also talk about the need to create an e-commerce team and the functions that this team, made up of internal staff or outsourced suppliers, must perform in order to ensure effective communication and the sale of products and services online.
Delivered by: Gianluca Lo Stimolo
Date and time: Thursday 9 June, 5:00 p.m. – 6:30 p.m.
Digital tool – Selling online. Instructions for use
During the session, we will shed some light on the notion of "online sales". We will then introduce the main online promotion tools and explain how to choose the best one for you, if a choice needs to be made. Participants will then be given a series of instructions on how to create their own ads in-house, or how to assess the work offered by professionals in the sector (agencies or freelancers), to promote their brand, their products or services.
Delivered by: Luca Bartoli