We have developed a free learning platform in collaboration with the Graduate School of Management at the Polytechnic University of Milan. Have you signed up yet?
Start learning now!
Start learning now!
Create and accelerate your online sales business
We support small and medium-sized enterprises (SMEs) and entrepreneurs in developing their digital skills to sell their products online
Join the Amazon Accelerate programme free of charge now
The Amazon Accelerate programme is a free educational programme for anyone looking to start a new online business or accelerate an existing one. Amazon Accelerate goes beyond selling on Amazon and covers a number of key topics to help your business succeed in e-commerce.
Our online training is tailored to your level of experience, with a comprehensive offering that ranges from website creation, online sales, marketing and social media use to cash flow management and the identification of opportunities for growth.
The programme offers online learning and consultancy tools for anyone looking to start a new online business or accelerate an existing one, regardless of whether they intend to do it with Amazon or another operator.
Our online training is tailored to your level of experience, with a comprehensive offering that ranges from website creation, online sales, marketing and social media use to cash flow management and the identification of opportunities for growth.
The programme offers online learning and consultancy tools for anyone looking to start a new online business or accelerate an existing one, regardless of whether they intend to do it with Amazon or another operator.
Online training
Free courses designed in collaboration with the Graduate School of Management at the Polytechnic University of Milan, providing you with comprehensive insight into digital marketing and e-commerce. Learn at your own pace with content that is always available.
Virtual Academies
Sign up to receive updates about upcoming live webinars with Amazon experts and our partners on how to start selling your products online and expand your business.
"Bootcamp" intensive courses
Sign up to receive updates about upcoming three-day intensive online courses with the Graduate School of Management at the Polytechnic University of Milan.
Our partners
Who is Amazon Accelerate suitable for?
Small and medium-sized enterprises with little or no online sales experience looking to start or consolidate and expand their online presence and entrepreneurs looking to create their own e-commerce business.
The programme is aimed at companies that sell physical products to both consumers (B2C) and businesses (B2B).
The programme is aimed at companies that sell physical products to both consumers (B2C) and businesses (B2B).
Tools and resources
If you're interested in starting to sell or learning more about selling on Amazon, consider the following tools:
Sell directly to businesses
Sell to businesses through Amazon Business with special offers, bulk discounts and more.
Seller University
Free training videos created to help you learn more about selling on Amazon and to get the most out of the tools and resources available (Amazon Seller Central account required).
Amazon Advertising
We invite you to take part in our live webinar series to learn how sponsored ads can help your business grow.
Amazon Pay
Make it easy for Amazon customers to check out quickly and securely on your website with Amazon Pay.
AWS "First steps in the cloud for SMEs"
"First steps in the Amazon Web Services (AWS) Cloud" is a series of free online appointments in Italian, designed for SMEs.
FAQ
Do I need to have a business to take part?
No. This programme is open to businesses and entrepreneurs at different stages of their development, even those looking to start from scratch.
Who manages the programme?
This programme is managed by Amazon in collaboration with the Graduate School of Management at the Polytechnic University of Milan, Confapi (the Italian Confederation of Small and Medium-Sized Enterprises), ICE (the Italian Trade Agency) and Netcomm (the Italian Digital Commerce Consortium).
I've signed up, what happens next?
Once you've signed up, you'll have access to online training designed in collaboration with the Graduate School of Management at the Polytechnic University of Milan, and you'll receive updates about upcoming Virtual Academies with our partners.
What is online training?
Amazon Accelerate offers a virtual pathway, developed together with the Graduate School of Management at the Polytechnic University of Milan, which is always available and includes ten hours of content (videos, e-books, case studies and forums). The pathway includes two training courses depending on your level of experience, whether you're just starting your digital journey or looking to accelerate your online presence. There will also be a series of Virtual Academies developed with our collaborators in the form of webinars.
What is a bootcamp?
Bootcamps are intensive three-day courses organised by the Graduate School of Management at the Polytechnic University of Milan to help SMEs with selling online. [more details will be made available soon]
How much does Amazon Accelerate cost?
The initiative is completely free of charge.
How can I sign up?
Sign up here to get started.
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