PERFECT LAUNCH PLAYBOOK AND NEW SELLING PARTNER INCENTIVES
Grow your business on Amazon
Start selling immediately with Perfect Launch and over €47,250 in incentives
€39 (excl. VAT) a month.
What is Perfect Launch?
Speed matters in business. For Amazon selling partners, the first 90 days are especially important for establishing marketing, fulfilment, pricing and other practices to accelerate performance beyond launch. Amazon data scientists define the use of five selling programmes (Brand Registry, A+ Content, Fulfilment by Amazon, Automated Pricing and Advertising) within those first 90 days as the Perfect Launch. Selling partners who take these five steps within this crucial time frame can generate sales more quickly, just as many selling partners have already done.
Ready to join them? The playbook is simple:
Ready to join them? The playbook is simple:
Enrol your brand in Brand Registry
Enhance product detail pages with A+ Content
Set up Fulfilment by Amazon
Automate pricing for your offers
Create Sponsored Products campaigns, coupons and/or deals
Se sei un proprietario di marchio, puoi:
Registrare il tuo marchio nel Registro Marche di Amazon
Creare e aggiungere contenuti A+ alle schede prodotto
Registrare i prodotti in Amazon Vine
Creare annunci Brand Sponsorizzati
Mentre esplori questi servizi, puoi usufruire di oltre €47.250 in Incentivi per i Nuovi Venditori.
BRAND REGISTRY
Register your brand to receive the new brand bonus
Brand Registry unlocks a suite of tools designed to help you protect and make your brand stand out, including automated protection and powerful search tools to find and report violations.
New selling partners on a Professional plan who enrol a brand in the Brand Registry get 10% back on the first €45,000 of branded products they sell, followed by a 5% back for the first year until they reach €900,000.
A+ CONTENT
Improve the content on your detail page
Use A+ Content to showcase your brand and product features on Amazon detail pages. Delve into features with technical specifications, comparative product information and additional content, including images, videos or product configuration. Then run A/B tests to optimise conversion using our Manage your experiments tool. Over the past year, thousands of selling partners have used both to maximise product listings.
Adding A+ Content to detail pages can help increase sales by an average of 5.6%.2
2Amazon internal data, WW, 2020.
VAT calculation service
Enable free automatic billing
The VAT Calculation Service is a free tool that automatically generates your invoices when you receive orders. This service also unlocks extra features that can help you receive large orders from more than 5 million companies that buy on Amazon — including displaying the price of the product without VAT and an "Invoice available automatically" badge on your eligible products. Click here to get started.
FULFILMENT BY AMAZON
Give customers the Prime experience
With Fulfilment by Amazon, you store your products in our fulfilment centres and we pick, pack and deliver your orders and provide customer support 24 hours a day, 7 days a week in the local languages of Amazon's European stores. Eligible offers fulfilled through Fulfilment by Amazon feature the Prime badge, as Amazon promises to ensure fast deliveries and trusted customer service.
Selling Partners, on average, experienced a 50%* increase in sales when they converted their products to Fulfilment by Amazon in Italy, as a result of faster delivery times appreciated by customers.3
New selling partners who sign up for Fulfilment by Amazon (FBA), enrol a product and send their inventory to Amazon get a €90 credit towards shipping fees into the Amazon Fulfilment Network, plus free storage and customer returns with automatic enrolment in the FBA New Selection Programme. They can also get a €180 credit towards fulfilment costs when they use Amazon Global Logistics, as well as an exemption from the monthly storage utilisation surcharge for the first year after the FBA inventory is received and an exemption from low-inventory cost coverage fee (Pan-EU Programme) for the first year after Pan-EU is activated.
3 This figure is based on a per-channel analysis of data from the fourth quarter of 2019 to the fourth quarter of 2020 (excluding the second quarter of 2020, given the impact of the COVID-19 pandemic). It is provided only as a general reference point. It does not reflect data updated in real time and does not specifically affect any ASIN or product group. Actual results may vary based on a wide range of factors, including, but not limited to, seasonality, selling price and the existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using Fulfilment by Amazon.
AUTOMATED PRICING
Adjust pricing quickly and automatically
Our free Automated Pricing tool can help you adjust your prices quickly and automatically against the competition to increase your chances of becoming the Featured Offer. Choose the listings that you want to enrol, set price limits and let Amazon help you keep your prices sharp 24 hours a day, 7 days a week, while you focus on other aspects of your business.
Being selected as the Featured Offer can boost sales by up to 50%.4
4Amazon internal data, WW, 2021.
ADVERTISING
Showcase your products
Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages, and pay only when customers click on your ads. Run deals or offer coupons to increase conversion.
Selling partners saw an average weekly increase of 40% in product units ordered and 54% in views within the first year after launching a Sponsored Products campaign.5
New selling partners on an eligible Professional plan can get a €45 credit to create Sponsored Products ads for up to 90 days after their first purchasable product is listed, plus a €45 credit for Amazon Vouchers to give customers promotional offers.
5Amazon internal data, WW, 2019.
New Seller Incentives
Get started with over €47,250 in incentives
Get up to 10% back on sales of branded products
At Amazon, we invest in new brands. Register your brand in the Amazon Brand Registry to enjoy the following benefits:
10% back on the first €45,000 of branded products you sell, followed by 5% back for the first year until you reach €900,000
€180 credit for Amazon Vine
Advertise, fulfil and grow with ease
You’ve put everything into your business — so let's start your Amazon journey with confidence. All new Professional selling partners can take advantage of the following benefits:
€90 discount for inventory shipping fees into the Amazon Fulfilment Network using the Amazon Partnered Carrier Programme or a €180 credit towards fulfilment costs when you use Amazon Global Logistics
If you use FBA, free storage and customer returns with automatic enrolment in the FBA New Selection Programme
Exemption from the monthly storage utilisation surcharge for the first year after the FBA inventory is received and an exemption from the low-inventory cost coverage fee (Pan-European Programme) for the first year after Pan-EU is activated
€45 credit to create Sponsored Products ads
€45 credit to create Amazon Vouchers
Below is a full list of incentives for new selling partners and information on how to qualify. Incentives for new selling partners are subject to the applicable terms and conditions. Visit Seller Central for more details.
Over €47,250 in incentives
Amazon selling programme
Your incentive
How to get it
FBA incentives
€90 credit towards shipping fees into the Amazon Fulfilment Network
Use the Amazon Partnered Carrier Programme to send eligible products into the Amazon Fulfilment Network within 90 days of listing your first purchasable product. If unused, the credit will expire after one year from the date the FBA inventory is received. Learn more.
€180 credit towards fulfilment costs
Use the Amazon Global Logistics to send eligible products into the Amazon Fulfilment Network within 90 days of listing your first purchasable product. The credit will expire after one year from the date the FBA inventory is received. Learn more.
Other FBA programmes
Free storage, liquidations and customer returns with automatic enrolment in the Fulfilment by Amazon New Selection Programme
Send eligible products to the Amazon Fulfilment Network within 90 days of listing your first purchasable product to take advantage of automatic enrolment in the Fulfilment by Amazon New Selection Programme. Learn more.
Exemption from the low-inventory cost coverage fee (Pan-European Programme)
Selling partners on a Professional plan who register for the Pan-European Programme for the first time will be exempt from the low-inventory cost coverage fee (Pan-European Programme) for the first year after Pan-EU is activated. Learn more.
Exemption from the monthly storage utilisation surcharge
Send eligible products to the Amazon Fulfilment Network. The exemption will expire after one year from the date the FBA inventory is received. Learn more.
Advertising incentives
€45 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing your first purchasable product. The credit will appear in Amazon Ads Campaign Manager within two weeks of you becoming eligible for Sponsored Products. The credit will expire 30 days after it has been applied to your account. Learn more.
€45 credit
Create a Voucher for an eligible product within 90 days of listing your first purchasable product. The credit will expires one year after you create your first voucher. Learn more.
Amazon Seller app
Run your online business on the go
The Amazon Seller app allows you to manage online business details remotely by creating listings, tracking sales, fulfilling orders, responding to customers and more, all from your mobile device.
Only have a few items to sell?
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