From verifying your identity and your VAT requirements, to product guidelines and sustainable obligations, learn the key insights—and how to remain compliant—when selling on Amazon's European stores.
Compliance is one of the most effective ways that we can ensure that the products in Amazon's stores are safe, of a high quality and as environmentally friendly as possible. It also helps to establish trust between our customers and selling partners — and gives customers confidence when shopping with us.
If you're not mindful of the rules around verification and tax, you could be restricted from offering products for sale in certain territories. Products that lack the right compliance documentation, or aren't adhering to EPR standards, put your listings at risk of removal. And if non-compliant items are shipped internationally, they could be blocked at customs.
Below, you'll find the five most common compliance categories that you'll come across as part of your selling journey on EU stores.