Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveStay compliant when selling on Amazon's EU stores
We know that compliance requirements when selling in the European Union can be overwhelming and complex. That's why we've compiled the information that you might need to remain compliant and protect you and your business — depending on where it's located and where you want to sell to.
New to Amazon?
€39 (excl. VAT) a month + sales fees
What is compliance and why is it important?
From verifying your identity and your VAT requirements, to product guidelines and sustainable obligations, learn the key insights—and how to remain compliant—when selling on Amazon's European stores.
Compliance is one of the most effective ways that we can ensure that the products in Amazon's stores are safe, of a high quality and as environmentally friendly as possible. It also helps to establish trust between our customers and selling partners — and gives customers confidence when shopping with us.
If you're not mindful of the rules around verification and tax, you could be restricted from offering products for sale in certain territories. Products that lack the right compliance documentation, or aren't adhering to EPR standards, put your listings at risk of removal. And if non-compliant items are shipped internationally, they could be blocked at customs.
Below, you'll find the five most common compliance categories that you'll come across as part of your selling journey on EU stores.
Compliance is one of the most effective ways that we can ensure that the products in Amazon's stores are safe, of a high quality and as environmentally friendly as possible. It also helps to establish trust between our customers and selling partners — and gives customers confidence when shopping with us.
If you're not mindful of the rules around verification and tax, you could be restricted from offering products for sale in certain territories. Products that lack the right compliance documentation, or aren't adhering to EPR standards, put your listings at risk of removal. And if non-compliant items are shipped internationally, they could be blocked at customs.
Below, you'll find the five most common compliance categories that you'll come across as part of your selling journey on EU stores.
Identity verification
We built industry-leading tools using advanced technology and expert human reviews to make verifying your identity a straightforward process. Getting verified as a seller is a legal obligation — but it's also one of the ways that we build trust with our customers.
Tax Compliance
As an Amazon selling partner, what existing regulations in the European tax landscape apply to you? Get to know more about your VAT requirements to ensure a seamless selling experience with your customers.
Product compliance
By selling on Amazon, your products get the exposure they deserve — helping you to reach tens of millions of shoppers.
Product compliance helps to keep your customers—and your business—safe when selling.
Product compliance helps to keep your customers—and your business—safe when selling.
Environmental compliance
Being compliant with environmental policies goes beyond doing the right thing for the planet. Learn more about environmental compliance, extended producer responsibility, waste from electronic and electrical equipment, and other responsibilities that might apply to you as a seller.
Although we've covered the main environmental compliance requirements, there may be others that you need to meet. We recommend that you consult your legal counsel to make sure that you're compliant with all the applicable environmental requirements for your chosen country of sale.
Although we've covered the main environmental compliance requirements, there may be others that you need to meet. We recommend that you consult your legal counsel to make sure that you're compliant with all the applicable environmental requirements for your chosen country of sale.
International trade compliance
Opening up your sales to international customers is a great way to grow your business even faster on Amazon. But alongside the benefits, going global comes with its own challenges — especially when staying compliant. Learn what you need when it comes to international trade and speed up your shipments through customs.
This page is for information purposes only and doesn't substitute professional advice from tax, legal or other compliance service providers.
FAQs
How long does Amazon IT verification take?
The Amazon seller verification process in Italy typically takes between 24 hours and 5 business days after all the required documents have been submitted. However, if the documents are incomplete, illegible or don't exactly match the details entered in Seller Central, the process can extend up to 10 business days or more. Amazon uses advanced technologies and manual reviews to ensure the security of the marketplace.
Follow these steps to ensure that the process is completed as quickly as possible:
1. Upload high-resolution colour scans of the original documents (not screenshots).
2. Verify that the name and address on your ID exactly match those registered in your seller account.
3. Regularly check performance notifications in Seller Central to respond promptly to any integration requests.
Follow these steps to ensure that the process is completed as quickly as possible:
1. Upload high-resolution colour scans of the original documents (not screenshots).
2. Verify that the name and address on your ID exactly match those registered in your seller account.
3. Regularly check performance notifications in Seller Central to respond promptly to any integration requests.
How can I avoid customs delays when shipping to Italy?
To avoid customs delays in Italy, it is essential to ensure full compliance with EU import regulations. Italian customs are very strict with regard to tax documentation and product safety. Commercial invoice errors or incorrect tariff codes are the main reasons shipments are held at the border.
Follow these guidelines to ensure quick customs clearance:
1. Make sure that you have a valid EORI (Economic Operators Registration and Identification) number linked to your VAT number.
2. Enter the correct HS (Harmonised System) codes for each item on the commercial invoice.
3. Check that the products comply with EU safety regulations (CE marking) and that technical documentation is available on request.
4. Clearly indicate the value of the goods to avoid disputes about the customs valuation.
Follow these guidelines to ensure quick customs clearance:
1. Make sure that you have a valid EORI (Economic Operators Registration and Identification) number linked to your VAT number.
2. Enter the correct HS (Harmonised System) codes for each item on the commercial invoice.
3. Check that the products comply with EU safety regulations (CE marking) and that technical documentation is available on request.
4. Clearly indicate the value of the goods to avoid disputes about the customs valuation.
Is compliance mandatory for all Amazon IT sellers?
Yes, Amazon compliance is mandatory for all selling partners on Amazon Italia, regardless of business volume or country of origin. Amazon strictly enforces these rules to protect consumers and comply with Italian and European laws. Failure to comply may lead to listing removal or account suspension.
Key compliance areas include:
1. Tax compliance: Registration of the Italian VAT number if you store goods in Italy.
2. EPR (Extended Producer Responsibility): Registration in the national registers for the disposal of packaging (CONAI — Italian National Packaging Consortium), WEEE (electronic waste) and batteries.
3. Product safety: Compliance with the GPSR (General Product Safety Regulations) and CE marking where required.
Key compliance areas include:
1. Tax compliance: Registration of the Italian VAT number if you store goods in Italy.
2. EPR (Extended Producer Responsibility): Registration in the national registers for the disposal of packaging (CONAI — Italian National Packaging Consortium), WEEE (electronic waste) and batteries.
3. Product safety: Compliance with the GPSR (General Product Safety Regulations) and CE marking where required.
What documents are required for Amazon seller verification in Italy?
To complete Amazon seller verification in Italy, you must provide official documents that prove the identity of the owner and the legal existence of the company. The documents must be valid and perfectly legible.
Here is the list of documents typically required for Italy:
1. Identity document: Valid national ID card or passport of the beneficial owners.
2. Proof of residence: Utility bill (electricity, gas, water) or bank statement in the person's name, issued within the last 90 days.
3. Business documents: For companies, a recent Visura Camerale (company registration report) issued by the Camera di Commercio (chamber of commerce) showing the active status of the company.
4. Proof of bank account ownership: A company bank statement showing the company name and registered address.
Here is the list of documents typically required for Italy:
1. Identity document: Valid national ID card or passport of the beneficial owners.
2. Proof of residence: Utility bill (electricity, gas, water) or bank statement in the person's name, issued within the last 90 days.
3. Business documents: For companies, a recent Visura Camerale (company registration report) issued by the Camera di Commercio (chamber of commerce) showing the active status of the company.
4. Proof of bank account ownership: A company bank statement showing the company name and registered address.
Start selling
today
Selling on Amazon allows you to reach tens of millions of customers, whether you're selling one product or millions. Your account is set up to sell across Europe.
€39 (excl. VAT) a month + sales fees
Only have a few items to sell?
On this site, we use cookies and similar tools (collectively, "cookies") in order to provide and improve our services and to show ads. To learn more about how Amazon uses cookies, please read Amazon's Cookie Policy.
