Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveReach millions of customers for your brand on Amazon
€39 (excl. VAT) a month + selling fees
Get premium incentives and dedicated account management support
New for your brand in 2026
Launch your brand on Amazon with up to €45,000 in incentives1 — including referral fee discounts, Sponsored Ads credits, FBA shipping credits, Vine credits and Coupon credits2.
Selected brands may also qualify for additional fee credits covering referral, fulfilment, removal and disposal fees for up to 12 months, plus dedicated account management support to guide your launch and growth2.
In the spotlight
Fulfilment by Amazon fees for low-priced items expanded
From 5 January 2026, a greater number of products priced at €20 or less will be eligible for reduced Fulfilment by Amazon fees.
Reduced referral fees in the main categories
From 5 January, the updated referral fees for the Home, Grocery, Pet, and Vitamins, Minerals and Supplements categories will apply in all European stores.
Protect and grow your brand with Amazon Brand Registry
Amazon Brand Registry is a free programme that helps you protect your intellectual property (IP), manage your listings and grow your business. After enrolling, you become eligible to activate a suite of brand-building tools and protection benefits. You can enrol your brand even if you don't sell in an Amazon store. Learn more
Brand name and logo: Have your brand name, or a logo that includes your brand name, permanently affixed to your products or packaging.
Trademark: Have a pending or registered trademark for your brand name or logo that's issued by the designated government trademark office of a country with a corresponding Amazon store.
Success stories from brands like yours
Explore our guides
How do I register?
Find out everything you need to register, get answers to common questions, and learn what to do after you've created an account.
How do I grow?
Find out how brand services, logistics, pricing and promotions can fuel your growth.
1 Total incentive value combines multiple programmes. Each incentive is subject to separate eligibility criteria, caps and conditions. See the full terms and conditions.
2 Premium incentives and account management support are available to qualifying brands by invitation only.
2 Premium incentives and account management support are available to qualifying brands by invitation only.
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