Around this time, Emil and Giacomo turned to Amazon to further develop their online business. They quickly realised that Amazon offered a wide range of programmes developed to drive business growth and protect the brand.
These included Amazon Brand Registry
, a programme that allows brand owners to accurately advertise their brand and products to ensure a customer buying experience based on trust.
By signing up for Amazon Brand Registry, Emil and Giacomo had access to advanced features such as A+ Content, Sponsored Brands, Brand Analytics and many other brand protection tools that have allowed them to easily detect and report infringements.
"The Brand Registry gave us the tools that we needed to grow and protect our brand effectively. We could search and report suspicious listings. Amazon would remove them immediately."
This was instrumental in the growth of their company. Before long, their pillow became the most popular baby care accessory across Europe.