At first, the company thought that Amazon was solely a B2C marketplace, but then it "noticed, with some surprise, that even B2B customers such as medical offices, home services and facilities for the elderly were buying on Amazon". TIGA-MED is now active on Amazon Business, where it has numerous B2B customers in the catering and facility management sector. Stephan Harpeng, CEO Assistant and Quality Manager of TIGA-MED, points out that B2B customers account for 20% of his company's overall activities on Amazon: "20% is more than we expected and the B2B segment continues to grow rapidly".
Stephan said he particularly appreciates the fact that Amazon Business B2B customers can buy products "with the same convenience they are used to and at an excellent price-performance ratio. By taking advantage of business offers, B2B customers can meet their needs as easily as those who shop privately on Amazon. This makes the offers very attractive to customers and they are an excellent market for us". He also explained that it's easier to retain business customers on Amazon Business: "The majority of our products are disposable items. This means that, if we have good offers and customers are satisfied with the product, they're very likely to buy it again straight after the first delivery".
Starting from offline B2B sales, TIGA-MED has expanded its customer base by selling on Amazon to B2C customers and new B2B customers.