In-demand product categories

Millions of customers are searching for these products right now. Here's your opportunity to meet the demand.
€39 (excl. VAT) a month + selling fees
What is e-commerce? All you need to know

Find your next bestseller

Not sure what to sell? Start here. These product categories have been identified as high-opportunity areas with strong customer demand. Each guide walks you through everything you need to know — from market trends to your first listing.

Products in demand

More categories to explore

FAQs

Which product categories require approval on Amazon Italia?
Some product categories on Amazon Italia require prior approval to ensure compliance with Amazon policies and applicable safety and quality standards.

These categories include:

1. Food and drink
2. Cosmetic and personal care products
3. Health and home goods, including nutritional supplements
4. Medical devices and health care products
5. Jewellery and watches
6. Automotive parts and accessories
7. Electronic products and related accessories
8. Toys and games
9. Products for children and babies
10. Small and large kitchen appliances
11. Sports and outdoor equipment
12. Pet Supplies
13. Certain branded, collectible, used or refurbished products

To sell in these categories, Amazon may require additional documents such as invoices, certificates or proof of product conformity.

It is also important to prepare products and shipments correctly, especially if you use services such as Fulfilment by Amazon (FBA) for logistics and delivery management.

Start selling on Amazon today

€25 (excl. VAT) per month + selling fees
Only have a few items to sell?
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