More success selling across Europe with Pan-European FBA

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€39 (excl. VAT) a month.
Achieve more success selling across Europe with Pan-European FBA
Try the Pan-European FBA promotion!

Try the Pan-European FBA promotion!

Try the lowest Pan-European FBA fees for three months at no additional cost.
Sign up now to start selling with FBA across Europe and pay only your local FBA fulfilment fees.
Using the new Pan-European programme has allowed us – and will continue to allow us – to expand our sales in a way that was unimaginable only two years ago.
Sergio GiansanteCEO of Adognicosto (Italy)
How the Pan-European programme has improved my business

What is the Pan-European FBA Programme?

Pan-European FBA allows thousands of businesses to sell across Europe easily and at a lower cost.

Increase your FBA sales by up to 30%*

Entrust Amazon with the distribution and storage of your products in fulfilment centres throughout Europe, in the countries that you have selected, at no additional cost to you. Storing products closer to your buyers allows for faster fulfilment for them and more affordable fulfilment for you.
*Based on a February 2020 study of 876 Pan-European FBA selling partners with storage enabled in all European countries, compared to similar selling partners who had not joined the Pan-European FBA programme.
Pan-EU

Why sell with the Pan-European FBA programme?

Sell to millions of customers with the Prime badge
Sell to millions of customers with the Prime badge
List products in your chosen European Amazon stores, with Prime badge eligibility in the countries that you have selected for storage.
Customers around the world trust Amazon Prime for faster, more reliable deliveries.
Save on fulfilment fees
Save on fulfilment fees
You pay local fulfilment fees for the countries where Amazon is authorised to store your products.
Accelerate your growth with flexible storage
Accelerate your growth with flexible storage
Allow Amazon to distribute and store your products in other countries, closer to customer demand, at no additional cost to you.
Offer the fast delivery that all buyers love
Offer the fast delivery so appreciated by customers
Take advantage of fast delivery for orders from customers located in countries where Amazon is authorised to store your products.
91% of selling partners reported the highest levels of satisfaction with fast delivery across Europe.*
* According to the 2020 FBA satisfaction survey

Pan-European FBA
and the European Fulfilment Network

With FBA, you can expand internationally in the way that best suits your business thanks to the European Fulfilment Network and thePan-European FBA programme.

Following the introduction of a customs border between the United Kingdom and the European Union (EU), as of 1 January 2021, Amazon will be unable to fulfil FBA orders across the UK-EU border. To continue selling with FBA in both the UK and the EU, you'll need to send inventory to the respective UK and EU fulfilment centres. Click here to learn more (login required).
European Fulfilment Network
Pan-European FBA
European Fulfilment Network
Pan-European FBA
Inventory management
Amazon only stores products locally, ready for domestic delivery or dispatch to other countries
Amazon takes care of distributing and storing your products throughout Europe, in the countries where you have enabled storage
Delivery times
Very fast local deliveries, slower cross-border deliveries
Very fast deliveries in all storage-enabled countries
VAT
A VAT number is required for the country where the goods are stored. Other countries may require a VAT number when a certain sales threshold is reached.
A VAT number is required for each country where goods are stored
Delivery costs
Local rates for domestic delivery or higher cross-border rates
Local rates in all storage-enabled countries
Indicative fulfilment fees for
a standard 400-g package.
€7.41
€2.77–€5.27
In storage-enabled countries
Due to Brexit, as of 1 January 2021, Amazon will not be able to fulfil FBA orders or transfer products across the border between the UK and the EU. To sell with Fulfilment by Amazon in both the UK and the EU, you'll need to send inventory to UK and EU fulfilment centres. Click here to learn more (login required).
Amazon VAT resources

Amazon VAT resources

When you store products in countries other than your main store's country, you'll need to meet additional VAT reporting obligations.
Amazon promotes your growth by providing you with resources and solutions to help you manage VAT compliance.
VAT Services on Amazon is a solution that allows you to manage VAT registration and file VAT returns in Europe through Seller Central.

How to get started with Pan-European FBA

Step 1

Create an account as an Amazon Selling Partner and add your products to FBA

Step 2

List your eligible products in all desired European Amazon stores

Step 3

Authorise Amazon to store your products in other countries

Step 4

Send inventory to the nearest fulfilment centre and let Amazon take care of the rest

Step 5

Benefit from fast delivery and local fulfilment fees for products listed in all desired Amazon stores, in storage-enabled countries

Start fulfilling your orders across Europe with Pan-European FBA

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€39 (excl. VAT) a month.

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