Fulfilment by Amazon New Selection Programme

Launch new products under your brand and get 5% rebate on the sale price of the ASINs, plus free storage, removal and returns processing.

To start using
the Fulfilment by Amazon New Selection Programme

Sign up now

 

New to Amazon?

Sign up

€39 (excl. VAT) a month + selling fees

FBA New Selection Programme

What is the New Selection Programme?

The Fulfilment by Amazon New Selection Programme offers free storage, free removals and free returns processing for a limited time on eligible ASINs, once signed up for Fulfilment by Amazon. As soon as you sign up for the programme, you can take advantage of these benefits for an unlimited number of new parent ASINs each year. In order to access these benefits, you must remain eligible after signing up. Registered brand sellers may be eligible for a 5% monthly sales rebate on the brand's new FBA-eligible parent ASINs.
Icon: 5% rebate on sales
5% rebate on the sale price of brand ASINs. The rebate will be applied to the fulfilment fees for brand owners registered in the Brand Registry.
Icon: Line drawing of a customer service headset
Free monthly storage for 90 days and free removal for 180 days.
Icon: Line drawing of a rising line chart
Additional storage, removal and returns benefits for clothing, shoes and bags.

Advantages
(per parent ASIN)

All product families – Standard-size items

All product families – Oversize items

Clothing,
shoes and bags

5% rebate on the sales price of brand ASINs
50 units/
90 days
30 units/
90 days
100 units/
120 days
50 units/
90 days
30 units/
90 days
100 units/
120 days
Free removal
50 units/
180 days
30 units/
180 days
100 units/
180 days
20 units/
180 days

Example of the savings that you can make with the Fulfilment by Amazon New Selection Programme

Orders
  • 100 units sent to a fulfilment centre in Germany
  • 25 units* sold to customers
  • 5 units* removed and sent back to the seller at a German address
  • 5 units* returned by customers after a successfully completed order
Seller profile
  • Signed up for the New Selection Programme
  • Sells branded shoes (new FBA ASIN)
  • Price of the shoes: €60
Product
  • Dimensions: 12.4 x 22.6 x 34.6 cm
  • Weight: 900 g
  • Quantity: 1 ASIN, 100 units
Before signing up
Fulfilment fees per 25 units
Transport costs for fulfilment vary by store, location, etc.

€137.00

Monthly storage fees
Storage for 30 days

€16.18

Removal order fees
Five items removed and returned to seller

€3.90

Returns processing fees
Five items returned by customers

€13.70

Total

€170.78

After signing up
Fulfilment fees per 25 units (for sellers who have registered the brand)
After applying the 5% monthly rebate on sales of new FBA-eligible ASINs to the fulfilment fees.

€62.00

Monthly storage fees
Storage for 30 days

€0 

Removal order fees
Five items removed and returned to seller

€0 

Returns processing fees
Five items returned by customers

€0

Total

€62.00

Savings with the Fulfilment by Amazon New Selection Programme (for one month): €108.78
Savings with the Fulfilment by Amazon New Selection Programme (for three months): €311.78
* Monthly quantity
** Calculation is based on the same number of product units sold, returned and removed each month without any replenishment after the first month.

Here's how it works

Phase 1

Is it your first time selling on Amazon? Register as a professional selling partner
Click on Start selling. The Professional selling plan gives you the option of selling an unlimited number of products and paying a monthly subscription fee of €39 (excluding VAT).

Phase 2

Sign up for the Fulfilment by Amazon New Selection Programme
Click on the Sign up now button below. To be eligible for free delivery, you must be signed up for the New Selection Programme before sending your first consignment to a fulfilment centre.
If you're a new seller who listed their first ASIN for purchase and started using Fulfilment by Amazon in 2022, you'll be enrolled in the programme automatically.

Phase 3

Select the Fulfilment by Amazon option when listing items or switch to Fulfilment by Amazon for existing listings
Create listings for the first time:
After you register as a selling partner and sign up for the Fulfilment by Amazon New Selection Programme, you can create offers in one or more European Amazon marketplaces. Select the Fulfilment by Amazon option when listing your items. We'll guide you through the process of sending products to a fulfilment centre.

Switch to Fulfilment by Amazon for existing listings:
Visit the Manage Inventory page on your Selling Partner Account, choose the products that you want Amazon to fulfil and click on Convert to Fulfilled by Amazon under Actions. Download the Quick Launch Guide to learn more about selling with Fulfilment by Amazon.

Phase 4

Take advantage of the programme and reach more customers
After you sign up, Amazon will determine if you are eligible for fee exemption. We will automatically waive fees for your eligible products in accordance with the programme's terms and conditions. Now you only have to sign up once and the benefits of the Fulfilment by Amazon New Selection Programme will automatically apply to each store where you have an active account and a new eligible selection.
Learn more about other benefits available to new sellers
To start using the Fulfilment by Amazon New Selection Programme
New to Amazon?
€39 (excl. VAT) a month + selling fees
Amazon logo: United Kingdom
© 2022 Amazon.com, Inc. or its affiliates.