FabLittleBag

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"Over the last year our sales on Amazon have grown over 100%. Amazon Launchpad is very much a part of that extra boost of growth."
Martha Silcott
CEO, FabLittleBag

Brand information

My name is Martha Silcott and I run a company called FabLittleBag, and we sell fabulous little bags. They are sustainably sourced disposal bags for tampons and pads, transforming disposal from being awkward and embarrassing to being easy, hygienic and a feel-good experience. FabLittleBag exists to offer a more sustainable choice to people who want to make better decisions.
FabLittleBag

What are some of the biggest challenges your business faces?

First and foremost, awareness and communication around dealing with taboo subjects, such as periods, can be tricky. Secondly, we have to ensure that with a sustainable product, we rise above a lot of the misinformation out there so that customers know they can trust our products.

What did you find appealing about Amazon Launchpad?

The thing that appealed to us most about Amazon Launchpad was the fact that they have sustainability at their core. It's great to have that extra support pushing the exposure and awareness of more sustainable products.

How has Amazon Launchpad helped your brand?

The impact that Amazon Launchpad has had on our brand was giving us an additional boost to our sales growth. Over the last year our sales on Amazon have grown over 100%. Amazon Launchpad is very much a part of that extra boost of growth.

Amazon Launchpad has supported our business through various benefits, such as discounts on coupon fees. The main thing is increasing the exposure of sustainable products to customers who share our ethos on Amazon. One challenge that Amazon Launchpad has helped us overcome is the education around the Climate Pledge Friendly badge, as we hope to qualify for that later down the line.
One challenge that Amazon Launchpad has helped us overcome is the education around the Climate Pledge Friendly badge, as we hope to qualify for that later down the line.
Martha SilcottCEO, FabLittleBag

How do you see FabLittleBag growing with Amazon Launchpad?

I think that our partnership with Amazon Launchpad is going to help further catapult that growth and help to educate people in making better decisions when they buy products on Amazon.

How would you describe Amazon Launchpad in three words?

I would say collaborative, conscious and fabulous.

FabLittleBag

LOCATION
UK
SECTOR
Health and Personal Care
YEAR OF LAUNCH ON AMAZON LAUNCHPAD:
2021

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