Freda Health

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"What appealed to me most about Amazon Launchpad is that you get an expert who knows all the questions you may ever want to ask Amazon."
Afsaneh Parvizi-Wayne
Founder, Freda Health
Freda Health

Brand information

My name is Afsaneh Parvizi-Wayne and I'm the founder of Freda Health. Freda was launched in January 2018. We sell sustainably made, chemical-free periods pads and organic tampons. Most recently, we launched slimline pads aimed at stress incontinence.
Freda Health

What are some of the biggest challenges your business faces?

The challenge that Freda faces more than any other startup is the space that it finds itself in – women's health, and particularly menstruation, which is shrouded in secrecy.

Another big challenge was to develop a very strong brand voice. As a product that's only available online, how do you make yourself known?

What did you find appealing about Amazon Launchpad?

What appealed to me about Amazon Launchpad was getting an expert colleague who was multi-skilled and knew all the answers to every single question we asked.

We're also using Amazon Launchpad as a way of educating, so it's raising awareness that women's health doesn't have to be a secret. Amazon is the best megaphone for us.

How has Amazon Launchpad helped your brand?

The impact of Amazon Launchpad has been great for brand positioning and seeing immediate results. Amazon Launchpad's customer reviews programme, Vine, is a fantastic way of tweaking your product offering on Amazon.

Amazon also introduced the Climate Pledge Friendly badge for certified businesses like ours, which helps to provide credibility to our brand.
The impact of Amazon Launchpad has been great for brand positioning and seeing immediate results. Amazon Launchpad's customer reviews programme, Vine, is a fantastic way of tweaking your product offering on Amazon.
Afsaneh Parvizi-WayneFounder, Freda Health

Freda Health

LOCATION
UK
SECTOR
Health and Personal Care
YEAR OF LAUNCH ON AMAZON LAUNCHPAD:
2021

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