Scentered

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"One of the challenges that Amazon Launchpad has helped us to overcome is that we are able to tell our brand story better, which ultimately means that we can communicate the authenticity of our brand better. Today the customer is buying an authentic story."
Lara Morgan
Founder, Scentered
Scentered

Brand information

I'm Lara Morgan and I'm the founder of Scentered, a company that sells portable mindful therapy. You apply the balm to your pulse points, you inhale and your mind has a chance to reset.
Scentered

What did you find appealing about Amazon Launchpad?

Thinking back to why we went to Amazon Launchpad, the additional benefit that we could gain by joining was clearly going to have a better return on investment than some other opportunities. As a small brand you're competing against people with a much bigger budget and we think that with the benefits of Amazon Launchpad like A+ content and getting free Vine reviews, investing in the programme does make a difference.

How has Amazon Launchpad helped your brand?

One of the challenges that Amazon Launchpad has helped us to overcome is that we are able to tell our brand story better, which ultimately means that we can communicate the authenticity of our brand better. Today the customer is buying an authentic story.

As part of Amazon Launchpad, you get the opportunity to be in different deal events and gift guides. For example, the Christmas Gift Guide, through which we've seen very solid growth and in fact overall, although I can't attribute it all to Amazon Launchpad, we're at 30% growth.
One of the challenges that Amazon Launchpad has helped us to overcome is that we are able to tell our brand story better, which ultimately means that we can communicate the authenticity of our brand better. Today the customer is buying an authentic story.
Lara MorganFounder, Scentered

How would you describe Amazon Launchpad in three words?

To describe Amazon Launchpad in three words would be opportunity maximisation, brand elevating and increased sales growth.

Scentered

LOCATION
UK
SECTOR
Health and Personal Care
YEAR OF LAUNCH ON AMAZON LAUNCHPAD:
2021

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