Toddle

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"With Amazon Launchpad, we've recorded a 300% year-on-year growth in revenue."
Hannah Saunders
Founder, Toddle

Brand information

I founded Toddle after having my son when I was still in the RAF. I love the outdoors and wanted to share these experiences with my kids. On our adventures, I discovered that outdoor activities irritated my son's sensitive skin. So I decided to make my own lip balm to prevent him from getting chapped lips and a sun cream to shield from any wind burns. Two years later and working in collaboration with leading chemists and universities, our eco-skincare range for kids was born.
Toddle

Why did you find Amazon Launchpad appealing?

The benefits you get from Amazon Launchpad and the brand awareness were the deciding factors for me. In my network, I'd seen other businesses do really well on there, so it came highly recommended as well.

We initially struggled with brand awareness and just getting the name out there. The top of funnel was proving very expensive, being on Amazon Launchpad really helped us, the sheer volume of customers on Amazon saw us grow our customer base quickly.

Toddle was launched on Amazon Launchpad just before the pandemic, which was a perfect time to launch with shops shutting, as our retail sales in the first year stopped. Amazon Launchpad really saved us.

How has Amazon Launchpad helped your brand?

We've seen amazing growth with Amazon Launchpad. Through their support on how to feature on the front page of the website, and with programme benefits like free advertising credits or support on running deals, we've seen a 300% year-on-year growth in revenue. We wouldn't be able to employ the people we do, or grow where we are, without Amazon Launchpad!

What are some of the best benefits of Amazon Launchpad?

This could be a really long answer, but I'll choose two. First, we love the Vine programme; it's helped us get authentic reviews, which make such a difference to sales conversions.

Second, we're getting advertising help from the Amazon advertising team. They're so knowledgeable about how to be most effective with our ad budgets and are available to jump on a call whenever we need! They've helped us set up our marketing strategy on and off Amazon, and having such an intelligent holistic strategy is having a real impact on our growth.
They've helped us set up our marketing strategy on and off Amazon, and having such an intelligent holistic strategy is having a real impact on our growth.
Hannah SaundersFounder, Toddle

How would you describe Amazon Launchpad in three words?

An absolute turning point.

Toddle

LOCATION
UK
SECTOR
Health and personal care | Beauty
YEAR OF LAUNCH ON AMAZON LAUNCHPAD:
2021

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