Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveClimate Pledge Friendly
Grow your business with Amazon's programme that highlights products meeting sustainability standards
Climate Pledge Friendly helps customers discover and shop for products with sustainability features. Products with sustainability features can be identified by a leaf icon and a label. This programme supports our ongoing commitment to creating a positive sustainability impact.
What is Climate Pledge Friendly?
Climate Pledge Friendly helps customers discover and shop for products with sustainability features. Products with sustainability features can be identified by a leaf icon and a label. This programme supports our ongoing commitment to creating a positive sustainability impact.
Boost visibility
Products with the leaf icon and sustainability features can gain more exposure through placements across the site, such as badges, filters, recommendations and dedicated storefronts, helping them stand out to customers.
Build trust
Enhance your brand's reputation and foster customer trust by highlighting products that qualify for Climate Pledge Friendly, signalling your commitment to making a positive sustainability impact.
Programme impact
On average, products in the Climate Pledge Friendly programme see a 12% sales lift. The graph below illustrates the sales lift across different categories.
Ready to get started?
Step 1
Choose a certification path
Explore the qualifying certifications available in the Climate Pledge Friendly programme. You can use the Certification Navigator Tool to find the best options for your products.
Step 2
Meet certification standards
Work with the concerned certifier or certifying body to ensure that your product meets the required standards and criteria for the chosen certification.
Step 3
Enrol your products
Once certified, click "Enrol products" and follow the instructions for your certification to submit your product details.
Step 4
Approval
Amazon will review your request. If approved, your products will receive the leaf icon and sustainability label within 5–10 business days.
Costs
Amazon doesn't charge fees to join the Climate Pledge Friendly programme, however third-party certifications may require fees. Fees can vary by certification.
Programme growth and customer adoption
2.2 million
Over 2.2 million products are now part of our Climate Pledge Friendly programme, a 59% increase from 2023**
143.8 million
Since 2020, 143.8 million customers have switched to a product with sustainability features recognised in our Climate Pledge Friendly programme**
1.7 billion
Over 1.7 billion items recognised in our Climate Pledge Friendly programme have been sold, a 48% increase from 2023**
** Source: 2024 Amazon Sustainability Report
Enrol products
Start enrolling your certified products today!
Need to get your products certified first?
Start selling
today
Selling on Amazon allows you to reach tens of millions of customers, whether you're selling one product or millions. Your account is set up to sell across Europe.
€39 (excl. VAT) a month.
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