Launch your brand on Amazon Brand Registry

It's not mandatory to register your brand in order to sell on Amazon; however, joining the Amazon Brand Registry is the first step in being eligible for numerous development programmes that can boost the growth of your Amazon business.

Registering a brand on Amazon is free of charge.

Enrolling a brand in the Amazon Brand Registry offers a number of benefits.

It enables you to build and safeguard your brand and intellectual property, report violations, automate protection, detect counterfeits and protect your product listings using advanced programmes such as Project Zero, Transparency and Counterfeit Crimes Unit.

Brand owners can access exclusive brand development programmes such as A+ Content, Sponsored Brands and Customer Engagement, and strategy programmes such as Amazon Brand Analytics to improve conversion and increase visibility.

Eligible new sellers can take advantage of incentives that can help them obtain potential benefits and accelerate their brand performance during the first 90 days of launching.

Selling on Amazon gives you the opportunity to access millions of potential customers who are already buying the products they love. This guide will take you through all the tools that can help you build and safeguard your brand, connect with customers, increase your audience and inform your strategy.

There are numerous tactics you can use to develop your brand on Amazon, such as improving your product pages with Video Shopping experiences, experimenting to optimise your content, running sponsored ads to promote your products, sharing your brand's story and mission with customers, analysing your brand's performance, and focusing on improving the customer experience.

Brand registration requests must be submitted by the brand owner and meet the following eligibility criteria:

• Registered trademark or pending trademark registration: To be eligible for Amazon Brand Registry, your brand must have either an active registered trademark in each country where you want to register or a pending trademark application submitted through Amazon IP Accelerator.

Trademarks issued by government trademark offices in the European Union are currently accepted. You can find the full list of countries, requirements and enrolment guidelines here.

• Text or image-based trademark: Your brand's trademark must be in the form of a text-based mark (word mark) or an image-based mark with words, letters or numbers (design mark).

• Trademark correspondence: The text of the trademark must match the brand name in the application. If your trademark is an image-based mark with words, letters or numbers, you'll need to upload a copy of the image exactly as it appears on your trademark registry entry. Make sure that this information matches before submitting your application.

• A list of product categories where the brand should be included.

After you submit your proof of eligibility documents, this information will be verified to ensure the authenticity of your trademark.

A code will be sent to a registered trademark office or to a contact that meets our criteria and will be forwarded to you. To complete the registration process, you must return this code to Amazon.

Once verified, you will have access to Amazon Brand Registry resources.

Yes. To apply for the Amazon Brand Registry, your brand must have an active registered trademark or a pending trademark application submitted to a subset of trademark offices in each country or to the European Union Intellectual Property Office (EUIPO).

If you need help registering a trademark, Amazon's IP Accelerator can help you quickly obtain intellectual property (IP) rights and brand protection in Amazon stores. Amazon's IP Accelerator connects businesses to a select network of trusted IP law firms that offer high-quality trademark registration services at competitive prices.

Yes, the Amazon Brand Registry accepts WIPO trademarks.

We currently accept trademarks from the following countries: United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Spain, Benelux, Turkey, Singapore, Saudi Arabia, Sweden, Poland, Egypt, United Kingdom, European Union and United Arab Emirates. If your trademark is registered with the World Intellectual Property Organization (WIPO), include the corresponding trademark number assigned by the national trademark office, as it may differ from the WIPO trademark number. Brand Registry is not affiliated with any of these agencies; please do not contact them for trademark registration information.

Yes, the Amazon Brand Registry accepts trademarks registered with the EUIPO.

If your trademark is registered with the European Union Intellectual Property Office (EUIPO), indicate this in your application. Brand Registry is not affiliated with any of these offices; please do not contact them for trademark registration information.