Launch your brand on Amazon Brand Registry

Sell your unique products using the tools we've designed to help customers find your brand on Amazon.
Are you new to Amazon?
€39 (excl. VAT) a month + selling fees
Over €45,000 in benefits for new brands!
Get started on Amazon today with a series of incentives to kick-start your business, including a 5% bonus on sales with your brand, up to €45,000!
Your account configuration is set up for selling across Europe

Free Soul

The art of creativity in telling your brand story and the analytical tools provided by Amazon is a winning combination.
Arjun SofatFounder, Free Soul

Ready to get started? Here's how it works

Amazon offers a unique range of brand-friendly tools for brand-owner sellers. These tools can help your brand improve conversion, promote discoverability, and protect intellectual property. Follow the steps below and learn how to launch your brand with Amazon.


Getting started: create a professional account

Our teams around the world innovate every day to meet our customers' demand for lower prices, better selection and efficient services. One way we ensure a wide selection of products is through the more than 550,000 European small- and medium-sized businesses that sell on Amazon and offer more options for customers. European small- and medium-sized businesses sold more than 1.8 billion products in 2020.*
* Amazon internal data
Are you new to Amazon? Sign up for a professional plan
Amazon Professional account
Amy Perez
Founder & CEO, Primal Pit Paste


Enrol your brand

The Amazon Brand Registry provides a number of tools designed to help you build and protect your brand, while delivering a better customer experience.

If you already have a brand with active registration or pending registration, you can start the enrolment process right away.
Need help registering a brand? With IP Accelerator, you can access a curated network of intellectual property law firms and trusted trademark experts, who will help you with all aspects of the process filing trademarks with EU and UK intellectual property offices.

Do you need more information?

IP Accelerator


Would you prefer to read later?

Download the eBook

Checklist for brand owners

A brand owner's journey on Amazon is a continuous, iterative process, and we're here to help! We provide you with a simple checklist that you can use to accelerate the growth of your brand.


Create A+ Content

Enhance detail pages with A+ Content A+ Content helps businesses showcase their brand history and product characteristics by using text and images on Amazon's detail page to drive conversion and potentially increase traffic and sales.
Want to learn more? Go to Seller Central to log in and learn more about A+ Content.
Would you prefer to read later?


Upload and manage videos

Video shopping experience - Replace the seventh image of an offer with a video. Shoppers spend more and visit fewer product pages when a video is available.
Want to learn more? Go to Seller Central to log in and learn more about product videos.


Manage your experiments

Unleash the scientist in you to find out for sure which product content is most effective. Conduct experiments like A/B testing to determine which content is the biggest driver of sales.

Start experimenting with the images, titles, and A+ Content of your products. Optimising your content through experiments can help increase sales.
Want to learn more? Go to Seller Central to log in and learn more about running experiments.


Increase visibility and sales on Amazon with advertising

Did you know that sponsored ads can help you improve your visibility, reach more buyers, and increase sales?

Sponsored Products are ads for individual product listings on Amazon. They appear on shopping search results pages and on detail pages.

Sponsored Brands ads highlight your brand and product portfolio. With your brand logo, a custom title, and a selection of your products, these ads appear on shopping results pages, helping to increase sales and visibility of the products.

Sponsored Display is a self-service advertising solution that helps advertisers reach relevant audiences throughout the buyer journey, with ad placements that appear on and off Amazon.

Sponsored ad campaigns are easy to set up, plus we'll give you €25 of free clicks to help you get started. Terms and conditions apply.
This clothing brand saw a 145% increase in sales in Germany, France, Italy and Spain 3 months after having used Sponsored Products ads in the UK.
Want to learn more? Visit Amazon Advertising.


Amazon Stores

Amazon Stores give you an engaging place to introduce customers to your story, mission, and products, regardless of the size of your business. Using the Store Builder in the advertising console, you can create an e-commerce storefront on Amazon, without the need for any coding or design knowledge. The page is automatically set up for desktop, mobile, and tablet browsers.

The Amazon Storefront is available to sellers enrolled in the Amazon Brand Registry, suppliers, and agencies. You don't need to advertise on Amazon to create a storefront.
See how the TENZING Store has allowed the brand to tell its story and its mission and increase customer conversion.
Want to learn more? Go to Seller Central to log in and learn more about Stores.


Amazon Attribution

Use your marketing strategies and measure how your advertising outside of Amazon affects your brand's buying activity and sales on Amazon. Help maximise sales and grow your business with informed optimisation decisions and a campaign strategy based on everything your customers appreciate and add value to your brand on Amazon.
Want to learn more? Go to Seller Central to access Amazon Attribution. Visit Amazon Advertising to learn more.


Iteration - Brand Analytics

Tap directly into Amazon's largest aggregated data reports, available exclusively to brand owners: Amazon search terms, repeat purchase behaviour, market basket analysis, item comparison, alternate purchase behaviour, and demographics.
Want to learn more? Go to Seller Central to log in and learn more about Brand Analytics.


Protect your brand


Transparency is a tracking service that helps brand owners protect their brands from counterfeiting. By allowing brands to associate each product unit with a unique code, it offers a proactive solution to prevent any violations and counterfeits that could damage the brand, sales, and customer shopping experience.
Learn more about brand protection on Amazon's Seller Central.

Project Zero

Project Zero leverages the strengths of Amazon and brands to completely eliminate counterfeits through automated protections, self-service removal of counterfeits and serialisation of products.
Learn more about Project Zero.


Customer reviews

Promote brand loyalty and customer engagement by responding to reviews with three stars or less. Brand owners can contact customers who have left critical reviews on their products with courtesy refunds, or provide assistance directly through the Customer Reviews feature in Seller Central. The Customer Reviews feature is available to brand owners under the Brands tab in Seller Central.

Amazon Launchpad

Amazon Launchpad is a programme that helps entrepreneurs launch and boost the sales of unique, innovative or sustainable products on Amazon by offering them premium benefits.

Join thousands of brands across Europe that are growing with Amazon Launchpad.

Seller University

Seller University is the one-stop shop for all your training needs. Educational resources help brands, businesses, and entrepreneurs find out how to succeed as an Amazon selling partner.

Access more resources for brand owners in Seller University.
Note: All new Selling on Amazon subscriptions include access to sell on,,,,, and Fees, available product categories, and selling requirements may vary between the six countries.
Please note: All new Selling on Amazon subscriptions include access to sell on,,,, and Fees, available product categories, and selling requirements may vary between the six countries.
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