Understanding tax codes and product regulations, creating effective listings and providing localised customer service can be complex when extending your business across borders. Tap into our logistics, tools and efficient customer service to take advantage of the opportunities arising from a continually growing pan-European customer base.
One account – all of Europe
With just one account, you can reach customers all across Europe through our five European marketplaces (Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it and Amazon.es). You can also manage all your listings and inventory in Europe.
Boost your sales with new opportunities
With more than 30 product groups available, you can sell a huge amount of items on Amazon in Europe. Take advantage of European peak periods by honing your strategy using our European holiday selling calendar.
If you sell goods in any European country, it is likely that you will be required to register for Value Added Tax (VAT). VAT is a tax in Europe on consumer spending. Our solution providers can help make your VAT registration straightforward and uncomplicated. Amazon accepts payment in many currencies and pays you in your local currency to streamline processing.
VAT Services on Amazon is a convenient and cost-effective solution for handling your VAT registration and filing requirements directly from Seller Central. You are invited to use VAT Services on Amazon free for the first year of subscription. (*terms and conditions for free one-year subscription to VAT Services on Amazon)
monthly unique visitors in Germany, France, Italy, Spain and the UK
Source: SimilarWeb, December 2020
selling partners with sales over $100K on Amazon’s European online stores.
products sold per minute on Amazon's European online stores.
Manage multiple European languages
There are over 200 languages spoken on the continent. But don't worry: Amazon's free listing and translation tools effectively remove language barriers between you and your customers. The dominant languages across each of our five marketplaces are covered: German, French, Italian, Spanish and of course English.
Every country in Europe has its own VAT regulations. Amazon offers extensive resources to help you navigate your way through legislation, including VAT registration and returns. To connect with local experts, visit our VAT Knowledge Centre. You can also read all about what's required by downloading our EU VAT Guide.
Amazon offers three fulfilment solutions in Europe: Pan-European FBA, European Fulfilment Network and Multi-Country Inventory. To choose the one that suits your business best, see below. To help you stay informed of changes related to Brexit, please visit our Prepare your Amazon Business for Brexit help page (login required)
You can now reach millions of customers through your Seller Central account. Signing up gives you access to European and international marketplaces. Your account configuration is set up for selling across Europe. You can sell in all of these marketplaces without incurring any additional subscription costs. After signing up, simply create your listings in your home marketplace and eligible listings will automatically be created in all European marketplaces using our Build International Listings tool. If you want to change the countries/marketplaces in which you list and sell your products, go to the listings settings page and update your preferences (login required).