Start selling
globally with Amazon
from Italy

Costs for selling with Amazon vary by store and product. They can also depend on the tools, programmes and services that you select.

Selling plan fees
There are separate Professional selling plan fees for Americas and Europe regional accounts, and for country-specific accounts for Asia-Pacific and Middle East and North Africa. However, if you link global Amazon selling accounts, your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each region and country in which you have active listings, whichever is lower.

Referral fees
Referral fees vary by product category. For every item sold, you'll pay a percentage of the total price or a minimum amount, whichever is greater.

View referral fees by Amazon store:

Product requirements vary by country. You should review specific requirements for product compliance, safety and listing for each country you plan to sell in. You can use our Compliance Reference tool to navigate product requirements and watch our Essentials for Amazon Selling Partners expanding globally video for further details.

Review product compliance, safety and listing by Amazon store:

Before you begin to sell in a new country, you should explore how taxes and regulations might affect your business:

If you'd like assistance with taxes, you can use our Service Provider Network to find an expert.

When you expand your business to an Amazon store outside your home country and fulfil with Fulfilment by Amazon (FBA) or a third-party fulfilment provider, you'll need to understand your obligations in the import and export process. Although you may want to handle some or all of these import and export steps yourself, it can be easier to hire a logistics provider such as a customs broker or a freight forwarder to handle the process for you. These providers may have the expertise and the time to make sure that your inventory moves from one place to another in a timely and secure manner.

You can also use services like Amazon Global Logistics, which offers door-to-door ocean freight transportation and includes customs support.

Learn more about importing and exporting inventory

If your brand is enrolled in Amazon Brand Registry, you can transfer your brand rights to your destination store and sell with your own brand.

Learn how to transfer your brand to your destination store

If you're a business outside of your destination store, you may not be required to form a new entity to sell your products there. Depending on the specifics of your business and your sales strategy, however, it may be advantageous to do so.

Yes, but only initially. If no customer reviews exist for a product in your destination store, recent reviews from your home store will be shown. These imported reviews remain visible until the product begins receiving local reviews. When you use the Build International Listings tool to cross-list products in global Amazon stores, customer reviews will carry over on the product detail page, but not the search results page or best-seller ranking.