GLOBAL SELLING

Expand to Amazon Japan

Already selling on Amazon in Europe?
Are you new to Amazon?
Sell on Amazon in Japan
Japan – third largest world economy

Become part of the third largest economy in the world

71% of Japanese shoppers usually buy online. They're used to fast, affordable delivery, and Fulfilment by Amazon can help you meet those expectations.
SELLER SPOTLIGHT: PLUGABLE TECHNOLOGIES
This type of diversification – giving each product a second opportunity by also launching it on the Japanese market – is truly invaluable.
Bernie ThompsonFounder of Plugable Technologies
Stack of six Amazon boxes ready to ship
PROCEDURE

Start selling on Amazon in Japan

Whether you're starting out in global sales or you’re already an export expert, Amazon makes it easy for you to sell internationally. As in the United States, you can register by setting up a Seller Central account for Japan. A few simple steps and you can get started right away.

Step 1

Decide what to sell
Find out which taxes you need to pay and the regulations you need to comply with in order to sell your products in Japan, and make sure that you're complying with local laws. Learn about the requirements for various product groups and consult the list of recommended products for each category (you must log in to your Amazon.co.jp seller account). Third-party service providers can also help you with any compliance, international shipping or taxation issues.

Step 2

Register and advertise your listings
Take advantage of Amazon's valuable tools to manage your seller accounts. You can link your North American or European marketplace accounts to your Japanese account, view global sales on a single page and sync offers. Learn more about the document verification and review process following the setup of a Japanese account.

Step 3

Ship and fulfil
Same-day delivery and next-day delivery are common in Japan. Learn about what shipping and fulfilling orders in Japan involves, including costs, times and requirements. Amazon boasts a network of leading international shipping and logistics experts that offer special discounted rates for Amazon sellers who have decided to expand their business into Japan.

Step 4

Manage your business
Use Amazon tools like Global Sales Summary, Amazon Currency Converter, Sponsored Products and Lightning Deals to improve your business in Japan.
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Webinar on how to expand in Japan

Watch our webinars to learn how to expand to Japan
Peaks in purchases during sales and holidays in Japan

Peaks in purchases during sales and holidays in Japan

Plan for peak purchase periods in advance
Service Provider Network

Service Provider Network

Get help managing your business' global expansion from Amazon’s third-party resource services.

FAQ

Get answers to frequently asked questions about selling in Japan.

Overview

Can I list my products in all Amazon product groups?
Authorisation may be required to list certain products in certain product groups. Find out which categories need approval.
What types of products cannot be listed on Amazon.co.jp?
Some products may not be listed due to legal or regulatory restrictions (such as prescription drugs) or Amazon policy (such as inappropriate photos). For more detailed information, see the Prohibited products section.
Do you offer fraud protection?
Yes. Amazon's payment fraud protection helps you eliminate fraudulent orders for your products.
How do I open a new account?
Self-service registration starts when you click the button at the top of this page to sell through a Professional or Individual selling plan.

Before you start the self-service registration process, make sure that you have the following information to hand:
  • Business name, address and contact information
  • Japanese translations for your listings
  • Valid email address
  • Valid credit card
Is translation support provided?
To choose who to trust with your translations, you can consult the list of translation agencies recommended by Amazon in the Solution Provider Network section.

Pricing

How much does it cost to sell on Amazon.co.jp?
Amazon offers two selling plans. The Professional selling plan is available for a monthly subscription fee of JPY 4,900 plus referral fees per item, which vary by product group. Certain product groups are only available to professional sellers and only professional sellers can add new products to the Amazon catalogue.

If you're selling less than 50 items a month, the Individual plan may be better for you. There is no monthly subscription fee. Alternatively, individual sellers pay JPY 100 per item sold plus referral fees, which vary by product group. Additional fees apply when you use Fulfilment by Amazon to pick, pack, ship and provide customer service for your products. Learn more about Fulfilment by Amazon fees.
When do I start paying the monthly subscription fee?
The monthly subscription fee applies only to Professional selling accounts from the time that you complete the registration process.

Sell your items

How do I manage my selling account?
Use Seller Central to manage your seller account. You can add product information, manage orders, update inventory and manage payments using one of the many language options available to you.
How do I add inventory?
In Seller Central, navigate to the Inventory drop-down menu and select 'Add a product' for an item or select 'Add products by upload' if you want to add more than one item.
  • Use the Sell on Amazon button on Amazon product pages.
  • Use the 'Add a product' feature on Seller Central to list one new product at a time.
  • Use Excel inventory templates to add multiple listings at the same time (only available on the Professional selling plan).
  • Use Amazon's Marketplace Web Service for bulk uploads and the simultaneous generation of reports (only available on the Professional plan).
How do I know when I make a sale?
Amazon notifies you via email when you receive an order. Order tracking also appears at the top of your Seller Central home page.
How much does it cost to ship the items that I sell?
When you fulfil orders yourself, Amazon shipping rates are applied to products in the Media product group (books, music, videos and DVDs) sold by Professional sellers and to all products sold by Individual sellers. Amazon charges shipping fees based on the product group and the shipping service selected by the buyer, and then transfers the amount to you in the form of shipping credit. On products that Amazon fulfils on your behalf, in addition to Amazon sales fees, you'll be charged fees for order fulfilment, storage and optional services.
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