Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveEVENTS AND WEBINARS
Training Portal
Amazon Made in Italy ICE
Welcome to the Training Portal for Made in Italy companies enrolled in the Amazon – ICE programme that are looking to expand their business on Amazon Italia and abroad.
Start your Selling on Amazon training course — designed by the Made in Italy Team just for you.
Watch and rate our webinars, download the slides and sign up for the live Q&A sessions held every week
Watch and rate our webinars, download the slides and sign up for the live Q&A sessions held every week
Amazon – ICE webinars
The following webinars are structured by your level of experience at selling on Amazon. If you aren't selling on Amazon yet or are just starting out, try our Beginner webinars. Or if you're more experienced, watch our Intermediate and Advanced content now.
Do you have any questions about the webinar that you just watched? Sign up for the weekly live Q&A sessions to put your questions to our experts from Amazon's Made in Italy Team
Do you have any questions about the webinar that you just watched? Sign up for the weekly live Q&A sessions to put your questions to our experts from Amazon's Made in Italy Team
Your Selling on Amazon training programme
SELLING ON AMAZON
Introductory webinars on the main Selling on Amazon topics
Getting started with Selling on Amazon and registration process
[Beginner] — Learn about the account registration process and how selling on Amazon works.
Account verification — KYC (Know Your Customer)
[Beginner] — Learn how to verify your Amazon account and what documents you need.
Your first steps on Seller Central
[Beginner] — Learn how to verify your Amazon account and what documents you need.
How to list your products on Amazon
[Beginner] — Follow a guided tutorial on how to request an exemption from EAN codes, how to request sales authorisation, how to upload your products manually and in bulk, and how to optimise your product sheets.
11 ways to improve the detail page
[Intermediate] — Discover 11 ways to improve and update your product detail page and get more clicks on advertised products.
Getting started with Amazon Business and Automated Invoicing
[Beginner] — Learn how to expand your customer base by reaching out directly to other businesses that buy on Amazon.
BRAND OWNERS
Webinars explaining the tools reserved for brand owners
Getting started and brand registration
[Beginner] — Discover Brand Registry, Brand Analytics, A+ Content, the Brand Store, the VINE Programme and Sponsored Ads
How to create A+ Content
[Beginner] — Learn how to create high-quality additional content for your product listings.
How to create your Brand Store
[Intermediate] — Follow a guided tutorial on how to create a store completely dedicated to your brand and products on Amazon.
SHIPPING AND FULFILMENT BY AMAZON
Webinars on how to use Fulfilment by Amazon
Shipping methods: Fulfilment by Amazon and seller fulfilment
[Beginner] — Learn how to ship your products to buyers by choosing the shipping method that best suits you (seller fulfilment or Fulfilment by Amazon)
How to create a shipment to Fulfilment by Amazon
[Intermediate] — Follow a guided tutorial on how to make your first shipment to Fulfilment by Amazon
SELLING ABROAD
Webinars dedicated to expanding abroad
Pan-European FBA, OSS and EPR
[Advanced] — Learn how to start selling abroad with Amazon, Pan-European FBA and tax regulations for selling abroad, such as VAT regulations and One Stop Shop
Selling in the United States
[Advanced] — Learn about the opportunity to expand into the United States and the advantages
Selling in the UK
[Advanced] — Learn about the opportunity to expand into the UK and the advantages
ADVERTISING
Webinar tutorials on using advertising tools
Sponsored Products &
Sponsored Brands
Sponsored Brands
[Intermediate] — Follow a guided tutorial on how to create your first Sponsored Products or Sponsored Brands campaign to increase your product visibility and sales.
PROMOTIONAL EVENTS
Webinars demonstrating promotional events
Learn about Amazon's promotional events
[Intermediate] — Learn about the importance of promotional offers on Amazon, the different types of events (such as Black Friday and Prime Day) and how to optimise your promotions to increase product visibility and reach new customers.
Made In Italy Days
[Intermediate] — Learn about the importance of promotional offers on Amazon for Made in Italy, with a focus on the Made in Italy Days 2025 event, and how to optimise your promotions to increase product visibility and reach new customers through the dedicated storefront.
Live Q&A
sessions
Got any questions about the materials you just viewed? Sign up for the weekly live Q&A sessions to put your questions to our experts from Amazon’s Made in Italy Team
Need specific support?
Submit a ticket to the Amazon Made in Italy Team to request support
Additional resources
Here you can find further useful content, such as slides, guides and how-to documents, to support you in your growth on Amazon
The Amazon-ICE training portal has allowed us to access all the information we need to plan our expansion abroad. The webinars and Q&A sessions were comprehensive and full of information. I consider it an excellent investment to dedicate time to training when we have this excellent resource available.Alberto GaglioCEO of Erbecedario Srl — Company admitted to the ICE 2021/2022 tender
To continue your training, visit Seller University, take part in additional events and webinars from our experts, register for the Amazon Accelerate programme and access other resources made available to you.
Seller University
Learn about the selling tools available to you with the help of our video tutorials.
Events and webinars
Complete your virtual training with additional webinars from our experts to learn more about selling on Amazon.
Amazon Accelerate
Get closer to the world of online selling by registering for Amazon Accelerate, a free online training programme for entrepreneurs and SMEs looking to succeed online.
Other resources
Access help pages and seller forums and download resources.
Start selling
today
Selling on Amazon allows you to reach tens of millions of customers, whether you're selling one product or millions. Your account is set up to sell across Europe.
€39 (excl. VAT) a month.
