Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveHOW DO YOU ADD VIDEOS TO YOUR PRODUCT PAGES? A GUIDE TO GROWING YOUR BUSINESS WITH VIDEO
€39 (excl. VAT) a month + additional selling fees
Benefits of adding a video to your product detail page
Did you know? Detail pages with videos uploaded saw an average 21.8% increase in sales compared to those without a video.*
In today's fast-paced digital world, it's not just about selling products — it's about selling your brand. When you leverage video on your detail pages, you are using a powerful tool to amplify your brand voice and drive business impact.
In today's fast-paced digital world, it's not just about selling products — it's about selling your brand. When you leverage video on your detail pages, you are using a powerful tool to amplify your brand voice and drive business impact.
What are shoppable videos? How can they help me grow my business?
Shoppable videos may appear on the main product page. They may also appear in the videos section below the page fold, in search results and throughout the Amazon shopping journey. Whether you are already a seller on Amazon or thinking of starting out, incorporating video into your content strategy is important.**
87% of Amazon customers report that watching a video has influenced their decision to purchase a product or service. Customers often want to understand a product's features before buying it, such as its size, weight or thickness.
Engaging and informative video content has the power of converting viewers into buyers, can help reduce returns and create customer loyalty in the long term.
87% of Amazon customers report that watching a video has influenced their decision to purchase a product or service. Customers often want to understand a product's features before buying it, such as its size, weight or thickness.
Engaging and informative video content has the power of converting viewers into buyers, can help reduce returns and create customer loyalty in the long term.
Tips for creating a video
Follow these best practices for video creation to capture the attention of your customer and share your unique brand story:
- Keep your video short and concise
- Highlight the key benefits that make your product unique
- Showcase your product in action or demonstrate how it's used
- Diversify your video library: repurpose your existing videos from your social media to upload to the product page
Uploading video is easy! Just follow these steps:
- Log in to Seller Central
- Locate the "Upload and Manage Videos" page under "Catalogue"
- Press the "Upload Video" button on the right-hand side of the page
- Start uploading your video! Make sure that you add your title, ASINs and Video Type before pressing "Submit"
Remember, the key is maintaining your authentic brand voice and creating informative, engaging content that answers customer questions. Engage, inform and convert with videos!
Start selling
today
Selling on Amazon allows you to reach tens of millions of customers, whether you're selling one product or millions.
€39 (excl. VAT) a month + additional selling fees
Source:
*Amazon study highlighting the lift in selling partner revenue when a video is added to a listing where no video existed before, studied January–June 2024, global non-US data from 17 marketplaces)
**Video Marketing Statistics US 2025, Wyzowl
*Amazon study highlighting the lift in selling partner revenue when a video is added to a listing where no video existed before, studied January–June 2024, global non-US data from 17 marketplaces)
**Video Marketing Statistics US 2025, Wyzowl
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