Delighted to be selling to thousands of new customers we couldn't have reached without Amazon Business

Emma Haselip
Head of Marketplaces, Best4Systems
Best4Systems is the commercial name of Media and Communications Limited, a company founded in 1998 in the UK that sells telecommunications equipment to the B2B segment around the world. Best4System's main customers work in the healthcare sector or are government bodies and educational institutions. Sales via online channels multiplied during the Covid pandemic and now account for 24% of the company's revenue — and this trend is set to continue. Over a third of those sales come from Amazon.

Thanks to Amazon Business, we've reached thousands of new customers

Emma Haselip, Head of Marketplaces at Best4Systems, explains the advantages of using Amazon Business:
Amazon's reputation and market share attracts customers who only shop on Amazon. It's really satisfying to interact with customers that we could never have reached without Amazon Business.
Emma HaselipHead of Marketplaces, Best4Systems
"Since we started selling on Amazon Business, we've found thousands of new customers. These are people who only buy on Amazon for a variety of reasons: ease of placing orders, Business Prime and the unique Amazon Business account that can be used by the whole team. In short, Amazon Business is a very important aspect of our business because it has enabled us to expand our customer base".

It's exactly what companies need to boost their business

Emma finds the VAT Calculation Service, which shows B2B customers the prices excluding VAT, particularly useful: "The ability to show customers the price excluding VAT and the price including VAT on the product pages on Amazon Business is very important. Many companies prefer to pay by invoice and Amazon Business gives them that option". She also highlighted the positive effect of quantity discounts: "Quantity discounts are highly sought after by customers and have helped us increase the volume of orders. It's been a very positive experience".
Best4Systems particularly appreciates the Amazon Business Recommended Products feature. "We're constantly getting recommendations on products that are available online, but are hard to find on Amazon. It's a useful feature that we use frequently. We make sure to place these products on Amazon as soon as possible in order to meet demand. The ability to know which items are most popular is really useful. It's important to be able to analyse all the information to gain a competitive advantage and offer the best possible selection of products", says Emma. Best4Systems highly recommends this solution to all sellers:
All the data we receive is useful and relevant, especially that obtained directly from Amazon in relation to consumer interests and about possible market failures that offer interesting sales opportunities. It's exactly what all companies need to grow their business.
Emma HaselipHead of Marketplaces, Best4Systems
"We realised that it's very important for many customers in the B2B segment to receive their invoices directly from Amazon Business. Billing on Amazon Business meets this need in full", Emma says, commenting on customers' attitude towards the Invoice by Amazon service.
The company is intensifying its use of Fulfilment by Amazon because it is able to reap significant benefits from the excellent logistics and customer service offered by Amazon.

My advice for businesses: Take advantage of this opportunity to reach those customers who buy only on Amazon

Emma's suggestion for companies looking to reach new B2B customers is: "Some people only buy on Amazon because they appreciate its features and benefits. They can find everything they need in one place: protection with the A-to-z Guarantee, Business Prime and a single account that can be used by the entire purchasing department. Selling on Amazon Business is the ideal choice because it offers features that are highly sought after by company purchasing managers".
United Kingdom

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