Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you save
Market and consumer trends
People are looking for garments that work both for sport and for everyday wear: breathable fabrics that allow for movement, seams that withstand frequent washing, practical pockets and designs that are easy to mix and match. Purchases are driven by the start of the season, sporty gift ideas, sweatshirt-and-jogger bundles and limited-edition drops discovered through short-form content and style guides shared online.
Amazon.it turns visual inspiration into an informed choice: Themed stores to showcase collections and values, A+ content with details on fit and materials, videos showing the garment in motion and genuine reviews confirming quality and comfort. You can try out seasonal capsule collections, matching sets and on-trend colourways, then scale up what resonates within a reliable, fast and transparent ecosystem.
Bring your tracksuits to Amazon Italia and meet people who see sport as a natural part of their day.
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Set up your Amazon Seller Account
Setting up your Amazon seller account is the first step towards accessing a dynamic marketplace where millions of customers search for sportswear every day. If you have tracksuits to sell, Amazon offers you the tools and visibility to reach both individual consumers and business customers, turning your stock into real sales opportunities.
Step 1
Choose your selling plan
Amazon offers two selling plans to suit your needs. The Individual plan is ideal if you sell less than 40 items per month, with no fixed monthly costs. The Professional plan, with a fixed monthly fee, is ideal for those who sell larger volumes and offers access to advanced tools such as promotions, detailed reports and sponsored ads. For tracksuits, which may see seasonal sales at the start of the year or spring, choosing the right plan helps you manage costs more effectively during periods of lower demand.
Step 2
Understand your audience
Understanding your audience is critical to optimising your sales strategy. Tracksuits are primarily aimed at individual consumers, but they can also be of interest to business customers such as gyms, sports clubs, schools or companies that buy uniforms for employees. Amazon allows you to reach both segments with a single seller account.
- The B2C market connects you to hundreds of millions of active customer accounts around the world, including over 200 million Prime members. Fitness enthusiasts, amateur athletes and those looking for everyday comfort can discover your tracksuits through targeted searches, reviews and personalised recommendations. This audience is looking for a variety of sizes, colours and styles, and has high expectations regarding delivery times and customer service.
- The B2B channel opens the door to millions of registered business customers, from small gyms to large sports chains. Business customers tend to place higher-volume recurring orders, return products less frequently and appreciate personalised terms such as quantity discounts and corporate invoicing. Specialised tools help you identify demand and promote your tracksuits to those looking for supplies for their teams or for resale.
Step 3
Get your documents ready
To register as a seller in Italy, you will need:
- Business email address or Amazon customer account
- Chargeable credit card (international cards are also accepted)
- Valid passport or ID for identity verification
- Company registration details, including VAT number
Step 4
Choose your fulfilment option
Choosing how to fulfil orders directly affects your operations and customer satisfaction. Amazon offers two main options: Fulfilment by Amazon, where Amazon handles storage, packing and dispatch, or Fulfilment by Seller, where you retain direct control over your stock. As tracksuits are relatively light and compact items of clothing, they are generally suitable for both options.
- Fulfilment by Amazon eliminates operational complexities and allows you to scale quickly. Amazon takes care of warehousing in fulfilment centres, as well as packaging, shipping, customer service and returns. Your products can get the Prime badge, which offers free one-day delivery to millions of members, thus increasing your chances of winning the Buy Box. There is no minimum quantity, and you can choose which products to use this service for. However, you should consider storage costs if your sales are concentrated at certain times of the year.
- Fulfilment by Seller may be the best choice if you already have an efficient distribution network, prefer to manage customer relations directly or wish to maintain tighter margins on low-cost products. This option allows you to manage your own stock, use your own customised packaging and maintain operational flexibility. It is especially useful for seasonal collections or limited editions as you avoid paying storage costs when demand is low.
Ensure compliance
Compliance is the first step to selling on Amazon.it with confidence. In the sportswear sector, most of the requirements are straightforward: setting VAT correctly and complying with basic safety and labelling regulations helps to keep listings active and customers confident. Amazon provides step-by-step resources to help you launch smoothly and focus on growing your business.
VAT requirements
Most tracksuits sold in Italy are subject to VAT. Your obligations depend on where your company is registered, where inventory is stored and whether you sell in Italy only or across borders too via FBA. The VAT Knowledge Centre and VAT Services on Amazon can help you register, apply the correct rates and file periodic returns — but the responsibility for compliance rests with you.
Compliance requirements
Make sure that textile products are clearly labelled with their composition, washing instructions and details of the manufacturer or importer. Comply with environmental obligations such as EPR for packaging and, where applicable, for the textile products themselves. If the tracksuits have features such as drawstrings, cords or removable accessories, check that they comply with the relevant safety standards. Good compliance practices reassure customers and maintain a smooth selling experience on Amazon.it.
Example: Breakdown of expenses for tracksuits*
Selling price: €53.69
Referral fee (8%): €7.36
FBA fulfilment fee (medium parcel 1, 1.07 kg): €5.51
Storage fee: €0.08
* These are rough estimates; actual costs and margins may vary significantly depending on specific products, competitors and other factors. Storage costs may vary depending on the size of the product and the time of year. The profit margins are approximate ranges after accounting for the main Amazon fees.
List efficiently
The product details page brings together all the different variants of your tracksuit: sizes, colours and styles. Having a clear layout and high-quality images helps customers identify the most suitable version immediately and have confidence in the quality of the product you offer.
1.
Write titles of up to 200 characters, including the brand, type of garment (set, top or bottoms), main fabric and details such as colour or fit. Avoid using special symbols or promotional claims to ensure that a professional and compliant format is maintained.
2.
Upload images of at least 1000 × 1000 pixels with the tracksuit on a white background for the main photo. Add additional shots showing the different colours, stitching details, close-ups of the fabric, and the tracksuit being worn during sporting activities to give a realistic impression of the fit and movement.
3.
Group together only the variants of the same garment that differ in size or colour. Keep different designs or distinct lines separate to avoid confusion when browsing. A well-structured variation system enhances the customer experience and consolidates reviews on the same product page.
4.
Use brief, specific points to describe the differences between the variants and why they matter: type of breathable fabric, degree of stretch, presence of zipped pockets, and whether the fit is slim or regular. Write in a neutral and factual manner to help customers compare the options without any ambiguity.
5.
The Featured Offer is the best-performing listing amongst all sellers and available variants. To maintain this status, it's important to ensure competitive prices, consistent stock levels and reliable delivery that meet the expectations of sports enthusiasts.
6.
Other sellers may offer the same variant with different pricing or shipping terms. Regularly monitor your listings to remain visible and competitive in the tracksuit market on Amazon.it.
7.
Describe the benefits of the tracksuit in a natural way: how the fabric feels to the touch, freedom of movement during training, durability and ease of care. Include relevant keywords such as “tracksuit”, “sportswear” or “fitness” seamlessly to improve visibility. Help customers visualise how they would feel wearing it by describing real-life scenarios such as running, going to the gym or enjoying leisure time.
Tools to help you grow
Advertising
Increase your visibility and sales with Amazon Ads — an effective way to showcase your brand and products in high-visibility positions, reach customers who are ready to buy and pay only for the clicks you receive.
Appstore
Discover Amazon-approved third-party apps to help you automate, manage and grow your business.
Brand Registry
Enrol your brand in Amazon Brand Registry to start unlocking a suite of brand-building tools and protection benefits.
Attract customers and increase sales
Set competitive prices
Setting the right price for your tracksuits means understanding what customers are really looking for: breathable fabric, fit, style or versatility for both training and leisure. Compare the prices of tracksuits with similar features and always remember to take into account the total cost that the customer will see at the time of payment, including delivery. Tools like Automate Pricing can help you stay competitive without having to manually adjust every SKU, adjusting your prices in response to market changes or the Featured Offer price within the minimum and maximum limits you define. You can enable or disable the rules at any time and apply them only to selected products. Also consider quantity pricing on Amazon Business to attract corporate buyers, such as gyms or sports teams, while protecting your margins.
Create promotions and coupons
Promotions can do much more than just boost sales in the short term: they can help people discover your brand and build trust. Lightning Deals and vouchers are effective ways to launch new collections, clear seasonal stock or gather valuable reviews. Plan carefully: align your promotions with busy times such as Prime Day, Black Friday or the start of the sports season, when customers are actively looking for new workout clothes. For product ranges with multiple variants, highlight a main variant in your offer and promote the others with vouchers to safeguard your pricing strategy and average order value. Make sure you have sufficient inventory and logistics in place for the duration of the promotion, so as to maintain visibility and momentum without interruptions.
Advertise your listing
Advertising on Amazon helps you reach shoppers precisely when they're looking for tracksuits like yours. Start with targeted campaigns using specific keywords related to your product’s strengths, such as “breathable running tracksuit”, “men’s tracksuit” or “cotton tracksuit”, and also try product targeting to appear alongside similar or competing adverts. Focus your budget on the first 24–72 hours of a Lightning Deal to maximise visibility, then shift your focus to evergreen queries with a proven track record of conversions to maintain momentum after the promotional period. Monitor campaign reports to see which ads boost clicks and sales, and reallocate budget to placements and keywords that maintain visibility and return on ad spend.
After your first sale
Get customer reviews
Customer reviews are a valuable tool for building trust and improving your offering. To obtain them, start with detailed descriptions: clearly state the fabric, fit, available sizes and washing instructions for the tracksuit. Dispatch promptly, respond politely to questions and consider including a discreet note in the packaging inviting feedback. If you notice recurring comments about fit, quality of the zips or comfort during physical activity, use this information to refine your product descriptions and images. Reviews help you understand what your customers really value and turn occasional buyers into repeat customers.
Guarantee after-sales assistance
After-sales support can set you apart in the sportswear category. Provide clear information on how to choose the right size, including a size guide where possible, and offer advice on caring for technical fabrics. Make it easy for customers to contact you if they have any issues with stitching, zips or fit, and give realistic response times. Fast and transparent communication reduces uncertainty and can prevent unnecessary returns. Consider including a card with care instructions and tips on how to maintain the tracksuit's stretch and colour over time: a small gesture that conveys thoughtfulness and professionalism.
Stay successful
Your first sale is just the beginning of your journey as a seller. Continue to monitor reviews and return reasons to identify areas for improvement: update descriptions, check images, and ensure that sizes match expectations. Handling a return politely and quickly can transform a negative experience into positive feedback. Analyse your sales data to optimise pricing, inventory and customer service. Every order you complete gives you practical experience and boosts your reputation, helping you to grow with greater confidence in the sportswear market.
Amazon Vine
Get useful customer reviews
The Vine programme can help you generate detailed reviews, build customer trust and encourage purchasing.
FAQs
How do I sell tracksuits on Amazon Italia?
To sell tracksuits on Amazon Italia, you must register as a seller, obtain a VAT number and provide the required company documents. You will need to create detailed product descriptions containing information on sizes, materials and washing instructions, in accordance with European regulations on textile products. Amazon requires you to clearly state the fabric composition and provide care labels that comply with Italian and European standards.
What documents do I need to sell tracksuits on Amazon Italia?
You will need a VAT registration number, a certificate confirming your VAT number and your company’s Chamber of Commerce certificate. Amazon may request invoices from suppliers to prove the authenticity of the products, as well as CE textile conformity certificates and documentation regarding the composition of the materials. For registered trademarks, you will need to provide proof of ownership of the brand or authorisation to distribute it, together with any quality certificates or laboratory test reports on the fabrics.
How much does it cost to start selling tracksuits on Amazon Italia?
Amazon charges a monthly fee of EUR 39 for the Professional selling plan, plus referral fees of 8–15% depending on the category. You need to take into account the costs of VAT registration, product liability insurance and any potential FBA logistics costs if you choose Fulfilment by Amazon. The initial investment in stock varies depending on the quantity and quality of the tracksuits, but it is advisable to start with a range of sizes and styles to test the market.
What are the most important compliance requirements for sportswear sellers on Amazon Italia?
All tracksuits must have labels that comply with the EU Textile Labelling Regulation, showing the material composition in Italian and standard care symbols. Products must comply with REACH regulations on materials and dyes, and conform to European safety standards for clothing. Amazon may require CE certification, laboratory testing of fabrics and documentation proving the absence of harmful substances, particularly for technical garments or those intended for intense sporting activity.
Start selling today
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