Fulfilment by Amazon New Selection Programme

Launch new products and get an average 10% rebate on sales of the brand's ASINs, plus free storage, removal and returns processing.

To start using
the Fulfilment by Amazon New Selection Programme

Sign up now

 

New to Amazon?

Sign up

€39 (excl. VAT) a month + selling fees

What is the New Selection Programme?

The FBA New Selection Programme offers free storage, removals, liquidation and returns processing for a limited time for new FBA-registered ASINs. As soon as you sign up for the programme, you can take advantage of these benefits for an unlimited number of new parent ASINs each year. In order to access these benefits, you must remain eligible after signing up. Sellers who have registered a brand may be eligible for an average monthly rebate of 10% on sales of the brand's new FBA-eligible parent ASINs.
"It can reduce costs related to trial and error. I have discovered that it is also effective for seasonal products, as I can clear customs after the peak period at a lower cost."

— Fawen Shi
Icon: 5% rebate on sales
Average 10% rebate on sales of the brand's ASINs. The discount will be applied to selling partners who complete brand registration. Discount estimate
Icon: Line drawing of a customer service headset
Free monthly storage for 120 days and free removals and liquidation for 180 days for 100 units of standard-size items.
Icon: Line drawing of a rising line chart
Free additional returns processing for clothing, shoes and bags.

Advantages
(per parent ASIN)

Standard-size items

Oversized items

Average 10% rebate on sales of brand ASINs. Discount estimate
100 units/
120 days
30 units/
90 days
100 units/
120 days
30 units/
90 days
Free removal (local) or liquidation
100 units/
180 days
30 units/
180 days
20 units/180 days (only for clothing, shoes and bags)

Example of the savings that you can make with the Fulfilment by Amazon New Selection Programme

Orders
  • 100 units sent to a fulfilment centre in Germany
  • 25 units* sold to customers
  • 5 units* removed and sent back to the seller at a German address
  • 5 units* returned by customers after a successfully completed order
Seller profile
  • Signed up for the New Selection Programme
  • Sells branded shoes (new FBA ASIN)
  • Price of the shoes: €45
Product
  • Dimensions: 12.1 x 22.6 x 34.6 cm
  • Unit weight: 900 g
  • Volumetric weight: 1.89 kg
  • Quantity: 1 ASIN, 100 units
Before signing up
Fulfilment fees per 25 units
Transport costs for fulfilment vary by store, location etc.

€169.50

Monthly storage fees
Storage for 30 days

€17.37

Removal order fees
Five items removed and returned to seller

€6.30

Returns processing fees
Five items returned by customers

€16.95

Total

€210.12

After signing up
Fulfilment fees per 25 units (for sellers who have registered the brand)
After applying the 10% monthly rebate on sales of new FBA-eligible ASINs to the fulfilment fees.

€57.00

Monthly storage fees
Storage for 30 days

€0 

Removal order fees
Five items removed and returned to seller

€0 

Returns processing fees
Five items returned by customers

€0

Total

€57.00

Savings with the Fulfilment by Amazon New Selection Programme (for one month): €153.12
Savings with the Fulfilment by Amazon New Selection Programme (for three months)**: €443.73
* Monthly quantity
** Calculation is based on the same number of product units sold, returned and removed each month without any replenishment after the first month.

Here's how it works

Phase 1

Is it your first time selling on Amazon? Register as a professional selling partner
Click on Start selling. The Professional selling plan gives you the option of selling an unlimited number of products and paying a monthly subscription fee of €39 (excluding VAT).

Phase 2

Sign up for the Fulfilment by Amazon New Selection Programme
Click on the Sign up now button below. To be eligible for free delivery, you must be signed up for the New Selection Programme before sending your first consignment to a fulfilment centre.
If you're a new seller who listed their first ASIN for purchase and started using Fulfilment by Amazon in 2022, you'll be enrolled in the programme automatically.

Phase 3

Select the Fulfilment by Amazon option when listing items or switch to Fulfilment by Amazon for existing listings
Create listings for the first time:
After you register as a selling partner and sign up for the Fulfilment by Amazon New Selection Programme, you can create offers in one or more European Amazon marketplaces. Select the Fulfilment by Amazon option when listing your items. We'll guide you through the process of sending products to a fulfilment centre.

Switch to Fulfilment by Amazon for existing listings:
Visit the Manage Inventory page on your Selling Partner Account, choose the products that you want Amazon to fulfil and click on Convert to Fulfilled by Amazon under Actions.

Step 4

Take advantage of the programme and reach more customers
After you sign up, Amazon will determine if you are eligible for fee exemption. We will automatically waive fees for your eligible products in accordance with the programme's terms and conditions. Now you only have to sign up once and the benefits of the Fulfilment by Amazon New Selection Programme will automatically apply to each store where you have an active account and a new eligible selection.

After signing up, you will have access to the Fulfilment by Amazon New Selection Programme dashboard, which shows your commitment and savings with the programme.
Learn more about other benefits available to new sellers
To start using the Fulfilment by Amazon New Selection Programme
New to Amazon?
€39 (excl. VAT) a month + selling fees
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