Prime Day

For Amazon selling partners, Prime Day is more than just a sales boost – it's a great way to build awareness and promote new products.
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€39 (excl. VAT) a month.
Prime Day
Velites Sport
We are a sports brand for CrossFit enthusiasts. We started selling on Amazon in 2016. Prime Day has always given us an opportunity to raise awareness of our brand; it enables you to reach an audience that could otherwise be very difficult to attract. It's also a great chance to take advantage of Amazon's marketing investment!
Velites SportSelling Partners

Why create a Prime Day promotion?

2022 saw Prime members purchase more than 300 million items worldwide, making it the biggest Prime Day event in Amazon's history. Prime members around the world saved more than 1.7 billion dollars — more than on any previous Prime Day event.

It was the biggest Prime Day event for Amazon's selling partners, most of whom are small and medium-sized businesses whose sales growth in the Amazon store has outpaced Amazon's retail business.
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Make the most of Amazon's online and offline marketing efforts that aim to maximise traffic on the Prime Day page.
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Your deals will be included on the Deals page, helping to promote your brand and making it easier to discover your products.
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Sales potential
Promotions are useful for increasing your brand's sales by offering discounts on products.
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Products running as deals receive additional badging in search results, helping customers to find your best offers.

What kind of deals are available?

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Create a deal
Discounts valid for a limited time only or for the entire duration of the event.
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Create a Prime Exclusive Discount
Prime Exclusive Discounts stand out on search and product pages and are for Prime members only.
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Create a Prime Exclusive Coupon
Offer a discount on a bestselling product or a package deal to loyal customers.

Get ready for Prime Day around the world

With more than 200 million Prime members worldwide, you can make the most of the global scale of this event to reach more customers on Prime Day.
Global Prime Day

Get ready for Prime Day

Seller University

Webinar recordings

Log in to Seller Central to start getting ready

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We recorded 145% year-on-year growth just during Prime Day business hours. In just one day, more Furbo products were sold than in the last three months combined, and we almost doubled our sales compared to last year.
Victor Chang and Maggie CheungCo-Founders of Furbo
Victor Chang and Maggie Cheung

Final Prime Day tips

Start sending inventory early

With quick-response events like Prime Day, send all inventory by the due date, then increase sales with pre-event campaigns. For the best results, calculate expected demand and sales targets well in advance.

Tip: Don't worry about storage. When trying to figure out storage limits, we take into account seasonal sales spikes, recent growth and current product popularity.

If you sell electrical and electronic equipment on

Please note that you must comply with EPR WEEE legislation in Germany (Extended Producer Responsibility — Waste Electrical and Electronic Equipment). Amazon will be required to verify that you are compliant with EPR requirements and may disable certain non-compliant listings from 5 June 2023 onwards. To avoid this having a negative impact on your sales, we recommend that you register as soon as possible (if you haven't already done so), as the process can take up to eight weeks. To prove that you are compliant, you must register every brand and type of equipment you list on with Stiftung EAR and submit your registration number (WEEE reg. no.) on our compliance portal. If you have any questions, see our EPR requirements: WEEE on the page for Germany.

Combine deals with other marketing measures

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Sponsored Products
The self-service advertising programme where you can quickly create cost-per-click ads to improve visibility.
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A+ Content
Enhance product descriptions on brand-owned detail pages with A+ content to help customers make an informed decision on their purchase.
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Brand Stores
Promote your brand and products with your multipage Store to showcase your brand, products and value proposition.
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