Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveFulfilment by Merchant
Fulfil orders from your warehouse with faster, cheaper and more accurate deliveries
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Register€39 (excl. VAT) a month + additional selling fees
Why choose Fulfilment by Merchant?
The "Fulfilment by Merchant" option offers a suite of solutions that give you the freedom to manage your inventory and deliveries with precision and efficiency. With "Fulfilment by Merchant", you can access superior shipping options that ensure fast and reliable deliveries, and you can protect your selling account health from delivery-related issues. Use it for your entire catalogue or in combination with Fulfilment by Amazon to customise your business strategy.
Customise order fulfilment and improve delivery
Set your shipping rates, capacity limits, and handling and transit times, or use automated shipping settings to calculate shorter and more precise delivery dates, which can lead to increased sales.
Ensure best order handling practices
With Buy Shipping, you can buy shipping labels from major carriers individually or in bulk, ship and confirm your orders, and track your shipments. Buy Shipping ensures that your products are delivered to your customers using a reliable network of couriers at competitive rates.
Offer Prime and Premium shipping
Premium shipping allows you to start shipping with expedited shipping. You can choose which regions you want to offer 1–2 day delivery to and at what shipping rate. Advanced sellers can sign up for Seller Fulfilled Prime to ensure that their listings are eligible for the Prime badge, while they ship from their own warehouse.
Fulfil orders for special products
Store, pack and ship the items you prefer to manage yourself. If you sell heavy or bulky products, slow-moving items, or products that can't be sold throughFulfilment by Amazon.
Simplify returns and refunds
Efficiently manage returns and refunds with Seller Central tools, while providing direct customer support. Merchant-fulfilled orders allow you to personalise the post-purchase experience.
Ready to get started?
Step 1. Sign up for a seller account
Sign up for a seller account or sign in to Seller Central if you already have one. We recommend that you use a professional seller account so you can take advantage of a full range of services.
Step 2. List your products
Match listings with existing product pages on Amazon or create new detail pages for products that are not yet in our catalogue.
If you own a brand, you can register it on Amazon before listing to unlock a range of additional sales tools and protection benefits.
If you own a brand, you can register it on Amazon before listing to unlock a range of additional sales tools and protection benefits.
Step 3. Configure shipping and return settings
You can use shipping settings and templates to define handling times, transit times and capacity limits based on your operations.
You can also use automated shipping settings and automated handling time to optimise the delivery dates that are viewed by customers. Consider setting a cancellation period to reduce the number of order cancellation requests you receive from buyers.
You should check your return settings and, if necessary, make changes to ensure compliance with Amazon's return policies.
You can also use automated shipping settings and automated handling time to optimise the delivery dates that are viewed by customers. Consider setting a cancellation period to reduce the number of order cancellation requests you receive from buyers.
You should check your return settings and, if necessary, make changes to ensure compliance with Amazon's return policies.
Step 4. Manage inventory and fulfil customer orders
Use the Manage Inventory section to update information about your products and listings.
When you receive an order from a customer, you can review it, confirm the shipment, and provide tracking information using the Manage Orders section. Be sure to confirm your shipment within the specified handling times.
You can also purchase and print shipping labels for customer orders using Buy Shipping. Your order will be confirmed and tracked automatically. If you prefer, you can use our shipping API or other multichannel integrators as a channel for Buy Shipping. Or consider buying labels directly through Amazon Shipping for ground shipping services.
When you receive an order from a customer, you can review it, confirm the shipment, and provide tracking information using the Manage Orders section. Be sure to confirm your shipment within the specified handling times.
You can also purchase and print shipping labels for customer orders using Buy Shipping. Your order will be confirmed and tracked automatically. If you prefer, you can use our shipping API or other multichannel integrators as a channel for Buy Shipping. Or consider buying labels directly through Amazon Shipping for ground shipping services.
Step 5. Manage cancellations, returns, refunds, and customer support
Check regularly for cancellations requested by buyers using the Manage Orders section.
Return authorisation: we automatically authorise all return requests that meet our policy. Customer return requests that don't fall under Amazon's return policy or that are exempt by category are sent to you for review. You must respond to all return requests within 24 hours using the Manage Returns section.
Return label: you are required to provide a prepaid return label or a non-return refund for all return requests under our policies. We automatically enrol sellers in our prepaid return label programme to ensure compliance.
Return authorisation: we automatically authorise all return requests that meet our policy. Customer return requests that don't fall under Amazon's return policy or that are exempt by category are sent to you for review. You must respond to all return requests within 24 hours using the Manage Returns section.
Return label: you are required to provide a prepaid return label or a non-return refund for all return requests under our policies. We automatically enrol sellers in our prepaid return label programme to ensure compliance.
Do you want to simplify post-order management? Let us take care of everything with CSBA
Customer Service by Amazon (CSBA) is a paid service where Amazon takes care of customer service on your behalf for orders fulfilled by the seller. We will direct customer requests related to these orders to Amazon Customer Service so that you don't have to handle them yourself. When you sign up for Customer Service by Amazon for the first time, you can take advantage of a 90-day free trial. At the end of the 90-day free trial period, you will pay a unit rate based on your customer service performance, but you can cancel at any time and benefit from free or discounted rates if you maintain a valid tracking rate (VTR).
Or use the buyer-seller messaging feature to communicate with buyers so you can complete orders or respond to customer service requests.
Customer Service by Amazon (CSBA) is a paid service where Amazon takes care of customer service on your behalf for orders fulfilled by the seller. We will direct customer requests related to these orders to Amazon Customer Service so that you don't have to handle them yourself. When you sign up for Customer Service by Amazon for the first time, you can take advantage of a 90-day free trial. At the end of the 90-day free trial period, you will pay a unit rate based on your customer service performance, but you can cancel at any time and benefit from free or discounted rates if you maintain a valid tracking rate (VTR).
Or use the buyer-seller messaging feature to communicate with buyers so you can complete orders or respond to customer service requests.
Step 6. Monitor your shipping performance
Use the Shipping Performance section to monitor your performance, comparing promised delivery times with actual delivery times to identify any discrepancies and increase sales.
Be sure to check your performance regularly using the Account Status section. You can monitor your rates for order defects, late shipments, and cancellations before fulfilment and valid tracking. You can also verify your compliance with Amazon's main policies.
Be sure to check your performance regularly using the Account Status section. You can monitor your rates for order defects, late shipments, and cancellations before fulfilment and valid tracking. You can also verify your compliance with Amazon's main policies.
Step 7. Faster deliveries with Premium Shipping and Seller Fulfilled Prime
When your performance meets Amazon's requirements, you can offer delivery in one or two days through Premium Shipping and Seller Fulfilled Prime. With Seller Fulfilled Prime, you'll ship directly from your warehouse showing the Prime badge that customers trust, making it the ideal solution for eligible products with qualified carriers.
Fulfilment by Merchant tools and programmes
Reach the most loyal Amazon customers
Seller Fulfilled Prime
Seller Fulfilled Prime allows you to deliver Prime orders directly from your warehouse to domestic Prime customers. You are committed to providing one-day delivery at no extra cost for Prime customers and standard delivery for non-Prime customers. After completing the Seller Fulfilled Prime trial period, your products will be eligible for Prime, increasing their visibility to millions of Amazon customers.
View performance requirements and submit your application now.
View performance requirements and submit your application now.
Sign up for Premium Shipping
Customers appreciate faster deliveries and may be more likely to buy products with shorter estimated delivery times.
Premium Shipping allows you to offer customers one- or two-day delivery options with tracking.
These expedited delivery options can help you increase the chances of your listings being published on Amazon product detail pages and can help improve the customer experience by communicating a clear delivery day.
To get started, check if you're eligible for Premium Shipping and then activate the options available in the shipping settings. See the full list of approved carriers for Premium Shipping options here.
Become Prime eligible on your listings, offering customers same-day, one-day and two-day delivery.
Premium Shipping allows you to offer customers one- or two-day delivery options with tracking.
These expedited delivery options can help you increase the chances of your listings being published on Amazon product detail pages and can help improve the customer experience by communicating a clear delivery day.
To get started, check if you're eligible for Premium Shipping and then activate the options available in the shipping settings. See the full list of approved carriers for Premium Shipping options here.
Become Prime eligible on your listings, offering customers same-day, one-day and two-day delivery.
Attract customer interest with appealing listings
Set faster and more precise delivery times
Amazon provides buyers with estimated delivery times on the listing and checkout pages. This is the estimated time between when the buyer places the order and the date of delivery of the order. Showing promises of fast and accurate delivery helps ensure a good customer experience and can improve sales.
Total delivery time = handling time + transit time (+ any bank holidays)
Handling time is the time that elapses between the moment the buyer places the order and the time when you hand it over to the delivery service. You have three main options for setting your handling time.
- Default handling time: set at the account level and applied to all your products by default, unless you change it. Use automated handling time to adjust handling time based on historical shipping performance
- Product-level handling time: set for specific SKUs/ASINs
- Automated handling time: just enable automated handling time and the system will automatically set the correct handling times for each of your products.
Shipping Settings Automation
Shipping Settings Automation (SSA) can help you quickly create shipping templates with multiple delivery regions and transit times applicable to each delivery region. Amazon will dynamically calculate the transit time from your shipping location to the customer's location by applying the applicable transit time of the shipping service of the carrier you use.
For all orders shipped with a shipping template where SSA is active, negative customer feedback will be removed if:
For all orders shipped with a shipping template where SSA is active, negative customer feedback will be removed if:
- You used one of the shipping methods specified in the shipping template
- You shipped on time
- The negative feedback concerns a delay in delivery
Offer free shipping
Customers are more likely to buy products that include free shipping. In fact, free shipping can increase self-managed sales by up to 12.4%*. Better chances of winning the featured offer when you offer free shipping.
*Average based on a 2020 study on the increase in sales of listings with free shipping compared to identical listings with paid shipping but with the same total price (price of the item + shipping costs). Any additional benefits resulting from a lower total price are excluded. The study examined marketplaces in the United Kingdom, Germany, France, Italy and Spain. The specific increase in ASIN may vary.
Make sure you follow order handling best practices to satisfy customers
Adding valid tracking IDs to orders
Tracking numbers let customers know where their orders are and when they can expect to receive them.
Providing a valid tracking ID for your orders can help you reduce contacts with buyers and lost shipments. Adding tracking information on your self-fulfilled orders can also help you improve your valid tracking rate.
Watch this video to learn how to upload tracking numbers.
Providing a valid tracking ID for your orders can help you reduce contacts with buyers and lost shipments. Adding tracking information on your self-fulfilled orders can also help you improve your valid tracking rate.
Watch this video to learn how to upload tracking numbers.
Use Buy Shipping services
Buy Shipping allows sellers to buy and print shipping labels in one place, getting attractive rates from major carriers. You can also benefit from increased protection for delivery complaints.
It helps to safeguard your performance parameters
Negative customer feedback: if you ship on time with tracking through Amazon Buy Shipping and the buyer leaves feedback on the seller related only to late or undelivered packages, you can request that the feedback be reviewed.
A-to-Z Guarantee Claims: if you use Amazon's shipping services and ship on time, you're protected from A-to-Z Guarantee complaints if a customer reports problems with delivery.
A-to-Z Guarantee Claims: if you use Amazon's shipping services and ship on time, you're protected from A-to-Z Guarantee complaints if a customer reports problems with delivery.
Get ready for Seller Fulfilled Prime
You must use Buy Shipping for at least 98% of Seller Fulfilled Prime products. For more information, see Seller Fulfilled Prime. Using Buy Shipping for all your orders can help you switch to Seller Fulfilled Prime more quickly. For more information, see Seller Fulfilled Prime.
Save time when buying shipping
Bulk shipping: buy labels in bulk for up to 100 orders at a time.
Simplify your post-order service to ensure efficiency for you and our customers
Check the status of your Amazon Prepaid Return Label (APRL) programme
Returns with APRL offer a better customer experience and help you save time. Check that you're enrolled in APRL: if not, sign up to allow Amazon to automatically authorise all domestic returns that fall under Amazon's return policy and provide customers with pre-paid return shipping labels on your behalf. You can request exemptions from prepaid returns for certain products in your inventory and then provide your customers with prepaid return labels yourself.
Offer returnless refunds
Returnless refunds are an optional feature that can help you save costs and reduce contact with customers.
By signing up, you can automatically issue a full refund to customers without requiring the return of the purchased item. This will only happen when the criteria you define are met.
To get started, go to Seller Central -> Returns Settings -> Returnless Refunds tab and click "Add a New Rule" or fill out and upload the "Return Attributes Overrides" template to enrol specific products in your inventory.
By signing up, you can automatically issue a full refund to customers without requiring the return of the purchased item. This will only happen when the criteria you define are met.
To get started, go to Seller Central -> Returns Settings -> Returnless Refunds tab and click "Add a New Rule" or fill out and upload the "Return Attributes Overrides" template to enrol specific products in your inventory.
Customer Service by Amazon
Customer Service by Amazon (CSBA) is a paid service where Amazon takes care of customer service on your behalf for merchant-fulfilled orders. We will direct customer requests related to these orders to Amazon Customer Service, so that you don't have to handle them yourself. When you sign up for Customer Service by Amazon for the first time, you can take advantage of a 90-day free trial. After the 90-day trial, you will be charged a commission for each unit shipped by the seller based on your customer service performance. You can opt out of Customer Service by Amazon at any time.
FAQs
What is Fulfilment by Merchant?
"Fulfilment by Merchant" is a suite of solutions that helps you save time and money when you fulfil customer orders yourself. Get attractive shipping rates and offer customers fast and reliable deliveries, while enjoying greater protection of the integrity of your account for delivery-related complaints.
Use Fulfilment by Merchant solutions for all the products you sell or use them for selected products while selling other products through Fulfilment by Amazon (FBA).
Use Fulfilment by Merchant solutions for all the products you sell or use them for selected products while selling other products through Fulfilment by Amazon (FBA).
Why should I use the Fulfilment by Merchant services?
There are many reasons to use Fulfilment by Merchant:
1) Set short handling times and use shipping settings automation to calculate shorter and more precise delivery dates, as well as automated handling time to automatically calculate accurate handling times based on your historical order fulfilment performance at the ASIN level, providing customers with more precise delivery dates. These better delivery dates can lead to increased sales.
2) Buy shipping labels with Buy Shipping to get pre-negotiated shipping rates.
3) Offer fast shipping with Prime and Premium options: meet the performance requirements to qualify for Premium Shipping or Seller Fulfilled Prime, which allows you to offer deliveries in one or two days. With Seller Fulfilled Prime, you ship directly from your warehouse showing the Prime badge and committing to guarantee free one-day delivery for Prime customers. These programmes help maintain Amazon's high delivery standards and can increase visibility and sales of your products.
4) Store, pack and ship the items you prefer to fulfil yourself. Sell heavy or bulky products, items that sell slowly or temperature-sensitive products that can't be sold through FBA.
5) Use tools to simplify returns and refunds, and interact with buyers when they have questions or need assistance. Fulfilment by Merchant can be an opportunity to give a personal touch to the post-order experience.
6) Customer Service by Amazon (CSBA): you'll be able to take advantage of a 90-day free trial after you sign up for Customer Service by Amazon for the first time. After the 90-day trial, you will be charged a commission for each unit shipped by the seller based on your customer service performance. You can opt out of Customer Service by Amazon at any time. If you meet the valid tracking rate (VTR), you may also be eligible for free or discounted CSBA rates.
1) Set short handling times and use shipping settings automation to calculate shorter and more precise delivery dates, as well as automated handling time to automatically calculate accurate handling times based on your historical order fulfilment performance at the ASIN level, providing customers with more precise delivery dates. These better delivery dates can lead to increased sales.
2) Buy shipping labels with Buy Shipping to get pre-negotiated shipping rates.
3) Offer fast shipping with Prime and Premium options: meet the performance requirements to qualify for Premium Shipping or Seller Fulfilled Prime, which allows you to offer deliveries in one or two days. With Seller Fulfilled Prime, you ship directly from your warehouse showing the Prime badge and committing to guarantee free one-day delivery for Prime customers. These programmes help maintain Amazon's high delivery standards and can increase visibility and sales of your products.
4) Store, pack and ship the items you prefer to fulfil yourself. Sell heavy or bulky products, items that sell slowly or temperature-sensitive products that can't be sold through FBA.
5) Use tools to simplify returns and refunds, and interact with buyers when they have questions or need assistance. Fulfilment by Merchant can be an opportunity to give a personal touch to the post-order experience.
6) Customer Service by Amazon (CSBA): you'll be able to take advantage of a 90-day free trial after you sign up for Customer Service by Amazon for the first time. After the 90-day trial, you will be charged a commission for each unit shipped by the seller based on your customer service performance. You can opt out of Customer Service by Amazon at any time. If you meet the valid tracking rate (VTR), you may also be eligible for free or discounted CSBA rates.
How can I start using Fulfilment by Merchant?
a) To start using Fulfilment by Merchant, sign up for a seller account or sign in to Seller Central if you already have one. We recommend that you use a professional seller account so that you can take advantage of all the services offered.
b) Next, you will need to list your products. Match offers with existing product listings on Amazon or create new detail pages for products that are not yet in our catalogue. Learn more about listing products.
c) After listing the products, you can use the settings and templates in Seller Central to set handling times, transit times and capacity limits based on your operations. You can also use shipping settings automation and automated handling times to optimise the delivery dates that are seen by customers.
d) When you receive an order from a customer, you can review it, confirm the shipment and provide tracking information using Manage Orders. Be sure to confirm your shipment within the specified handling time.
e) You can also purchase and print shipping labels for customer orders using Buy Shipping. Your orders will be confirmed and tracked automatically. If you prefer, you can use our shipping API or other multichannel integrators as a channel for Buy Shipping.
b) Next, you will need to list your products. Match offers with existing product listings on Amazon or create new detail pages for products that are not yet in our catalogue. Learn more about listing products.
c) After listing the products, you can use the settings and templates in Seller Central to set handling times, transit times and capacity limits based on your operations. You can also use shipping settings automation and automated handling times to optimise the delivery dates that are seen by customers.
d) When you receive an order from a customer, you can review it, confirm the shipment and provide tracking information using Manage Orders. Be sure to confirm your shipment within the specified handling time.
e) You can also purchase and print shipping labels for customer orders using Buy Shipping. Your orders will be confirmed and tracked automatically. If you prefer, you can use our shipping API or other multichannel integrators as a channel for Buy Shipping.
What is Amazon's return policy?
Review our return policy at any time.
Resource videos
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