Reach millions of customers with Amazon Handmade

Joining Handmade, creating your shop and listing products is free. When you make a sale, Handmade will deduct a 12.36% referral fee.

During registration, you will register with a Professional selling plan that provides you with Handmade-specific tools and support to grow your business. While the Professional selling plan costs €39 per month for an Amazon selling partner, this monthly fee is waived for approved Handmade artisans after the first month.

First you need to create a seller account on Amazon. To get started, visit Start selling on Amazon. After completing the registration, you can apply to sell on Amazon Handmade. We'll ask you for more information about your products and business to ensure the integrity of the Handmade store. Once approved, resources will be provided so that you can create your first Handmade listing and manage your business.

Handmade is open to artisans who make products for the following product groups: Accessories, Artworks, Baby Products, Beauty and Personal Care, Clothing, Shoes and Bags, Home, Outdoor and Home Care, Jewellery and Watches, Kitchen and Dining, Pet Supplies, Sporting Goods, Stationery and Party Supplies, Toys and Games. If your product group isn't listed, it means that your items can't be sold in the Handmade store. The most popular product groups currently unavailable include Digital or Downloadable Products, Food Products and Electronics. You may want to sign up to sell and list your products in another Amazon store, or you can come back later to see if your product group becomes available on Handmade.

No problem! After submitting your application, you can also sell your products on Amazon Handmade.

If you already sell with Handmade on Amazon.it, you can also sell on all five European stores (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es) without having to apply again. Log in to Seller Central and choose the desired country from the drop-down menu in the upper right-hand corner of the screen. You can also sign up to sell in our three North American stores (Amazon.com, Amazon.ca, Amazon.com.mx). Please note that it is your responsibility to comply with all the rules and regulations in force in each country where you do business.

You can check your application status using your email and confirmation code.

If the account you created is Individual, you'll need to switch to a Professional seller account after approval. This will allow you to take advantage of all the features available to Amazon sellers to help grow their business. To switch from an Individual selling plan to a Professional selling plan:

If you haven't applied to sell on Handmade, click here to get started. Once you've been approved to sell on Handmade, the monthly fee will be waived for approved applicants after the first month. For additional support, contact our Handmade support team or go to 'Get Support' and select 'Selling on Handmade'.