Product compliance

Understand the importance of product compliance and learn about Amazon's compliance and security requirements.

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Product compliance

What is product compliance?

Product compliance describes a series of regulatory requirements that a product must meet to be sold in the European Union. These requirements cover every phase of the product life cycle: from the product safety and compliance standards and its production to the mandatory information on the physical packaging and on the online product detail page.
Product requirements in the EU and the UK
The requirements necessary to sell your products may vary depending on the product and the country in which you sell. We recommend that you consult your provider or legal advisor to ensure that you have all the relevant information.
Regulation on Market Surveillance

Regulation on Market Surveillance

What are the existing requirements? Since 16 July 2021, sellers must appoint an EU Responsible Person in order to sell CE-marked products in the EU. CE-marked products must be labelled with the contact information of the Responsible Person. This label can be placed on the product, on the packaging, on the parcel or on an accompanying document.

Responsible person

Amazon already collects the contact information of Responsible Persons for non-EU ASINs and brands that use Fulfilment by Amazon through the Responsible Person dashboard.
Responsible person
Product compliance

Do you need help meeting product compliance obligations?

Amazon can assist you in selling your products in EU stores. Discover our available product compliance solutions and choose the one that best suits your business:

Amazon is here to help you

Product Compliance Services on Amazon

Available soon to help you ensure compliance with relevant compliance regulations in the European Union and the United Kingdom.

Service Provider Network

Third-party vendors approved by Amazon can guide you through the world of compliance by providing control, certification, inspection and testing services for your products.

Visit the Service Provider Network and discover third-party vendors approved by Amazon who will help you to automate, manage and grow your business.

Product categories subject to product compliance regulations:

See the list of regulations with the most important compliance requirements. You can find more information about each of these product categories in Seller Central.
*Important: This page does not constitute legal or any other kind of advice on compliance from Amazon. It is your responsibility to conduct the necessary legal assessments to understand all compliance obligations that apply to you.
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