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    Seller Registration Guide

    Register as a seller on Amazon

    Use our step-by-step guide to create your Amazon selling account. Find out everything you need to register, get answers to common questions, and learn what to do after you've created an account.
    Illustration of a woman registering as a seller on Amazon.

    Choose a selling plan first

    Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time using Seller Central after verification.
    Below are the two key plans that we offer:
    Choose the Individual selling plan if you are selling fewer than 35 items a month and you are still deciding what to sell or you do not plan to use advanced selling tools.
    Sign up for Individual
    Choose the Professional selling plan if you are selling more than 35 items a month and are keen to leverage our advanced selling and advertising tools.
    Sign up for Professional
    Learn more about viable selling plans here or download selling plans here.

    Get started with registration process

    While timelines for seller registration can vary, in many cases you'll be able to complete the process in just a few hours. Then you'll verify your identity as the primary contact for your business, a process that usually takes three business days or less.
    Illustration of a woman running her online business with the Amazon warehouse.
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    Before creating your sales account, make sure you have the following at hand:

    Understanding these verification requirements will help you speed up the registration and verification process. These checks help us ensure the reliability of the marketplace for customers and protect your business.

    Verification type

    Objective

    What do you need to provide?

    Identity verification
    Verify the identity of the primary contact person
    Government-issued ID
    Verification of the legitimacy of the business (companies)
    Verify corporate identity and operational status
    Business licence document
    Address verification
    Verify the business address for businesses or home address for individual sellers
    Proof of address document such as a bank statement or utility bill
    Relationship with the company (companies)
    Verify the relationship between the primary contact person and the company
    Document relating to the relationship with the company, such as an employment contract, shareholder certificate or letter of authorization
    Credit card verification
    Payment and expense processing
    Credit card details with CVV/CVC code
    Bank account verification
    Payment method verification
    Bank account details. If the automated verification fails, you will need to provide a bank statement

    Create your Amazon seller account

    Create your sales account using your name, email and password. On the next page, you'll need to complete the two-step verification by entering the one-time code (OTP) sent to the registered phone number. Then click Continue.
    Five-step guide for registering Amazon sellers.

    Six steps to register

    Step 1: Provide business information

    The first type of information you'll provide during registration helps us understand your business.
    • Business location: Select the country where your business is registered. If you're operating as an individual or your business isn't otherwise incorporated, select the country where you're doing business from.
    • Business type: Select the option that best describes your business (state owned, publicly listed, privately owned, charity, sole proprietor). If you're operating as an individual or your business isn't otherwise incorporated, select "None, I am an individual".
    • Business name: Enter the exact name used to register your business with the relevant government office.
    • Company registration number: Enter the number that you were issued when you registered your business (not required for individual sellers). This unique identifier isn't the same as your Employer Identification Number (EIN).
    • Registered business address: Enter the address that appears on your business licence (not required for individual sellers).
    • Phone number for verification: Enter your phone number, including your country code, and verify it via SMS or call.
    To verify your business, you will need an official document issued by a government authority that provides the main details on your company (company name, company registration number, business activities, registered office, directors and current status). You can request a copy of your company's Chamber of Commerce company registration from the national or local business register. The business licence is only required for companies. Individual sellers are not required to provide a business licence.

    All professional sellers are required to provide proof of address, such as a bank statement or recent utility bill.
    What is your business type?
    You can consult the following descriptions to choose an accurate business type on the registration form.

    Business type

    Description

    State-owned enterprise
    A company wholly or partially owned and/or managed by a public entity
    Company listed on the stock exchange
    A company whose shares are listed on a public exchange and available for public trading. Examples
    United Kingdom, Ireland: PLC
    Germany: AG
    Spain: SA
    France: SA
    Italy: S.p.A.
    Netherlands: NV
    Sweden: AB
    Poland: SA
    Belgium SA/NV
    Private company
    A company controlled and managed by individuals or other corporations. The professional seller is registered as part of a commercial or professional activity. Examples
    United Kingdom: LLP, LTD
    Ireland: LTD
    Germany: GmbH
    Spain: SL
    France: SARL,SAS
    Italy: SRL
    Netherlands: BV
    Sweden: AB
    Poland: sp. z o.o
    Belgium SRL/BV
    Charity
    A legally recognized, tax-free, not-for-profit organization which: 1. is established and managed for charitable purposes; 2. employs all resources for said activities; 3. does not distribute income for the benefit of individuals; and 4. does not contribute to or associate with or is associated with political organizations.
    Individual (I don't have a registered company)
    An individual who sells without an established business entity. For example, sole proprietorships or self-employed individuals that operate under local law, who can sell for business purposes and are responsible for complying with applicable tax and regulatory obligations. As an individual seller, you'll still have access to Amazon's suite of sales tools and resources to grow your business professionally.
    FAQ
    What documents are accepted for business verification?
    You will need an official document issued by a government authority that provides the main information about your company (company name, VAT number, business activities, registered office, directors and current status). You can request a copy of your company's Chamber of Commerce company registration from the national or local business register. The business licence is only required for companies. Individual sellers are not required to provide a business licence.
    What alternative documents can you share if the licence was issued more than 180 days ago?
    We require the following documents that prove the validity of your business (generally when more than 180 days have passed since the date the business licence was issued):

    • Ordinary Chamber of Commerce company registration or equivalent document that explicitly certifies that the company is operational and in good standing, with a recent date. This document may have different names depending on the country of issue, such as ‘Certificate of Existence’, ‘Attestation de situation’ and ‘Aktif Belge’.
    • Recently issued or renewed business licence

    Other official documents:
    • Document certifying tax regularity or certificate of attribution of the VAT number with a recent issue date
    • Extract of the official register from government websites indicating that the company is operational
    • Documentation issued by the Chamber of Commerce (if accepted in the geographical area of reference)
    What if my country is not listed?
    Please check back at a future date as we work to expand the number of accepted countries.
    Why do I need to provide my business type?
    You have to provide your business type to help us collect the relevant business information to comply with identification and verification measures.
    In which stores am I registering?
    When you register for an Amazon selling account, we automatically create linked accounts that give you access to sell globally in UAE, KSA, Egypt, North American stores (United States, Canada and Mexico), European stores (United Kingdom, Germany, France, Italy, Netherlands, Poland, Sweden and Spain), Japan, Singapore and Australia. Once you have created a selling account, you can start creating product listings in each store, unless that store requires additional information.
    Do I need to open an account for multiple stores at the same time?
    No, you no longer need to open multiple accounts. To make it easier for you to sell globally, we created a single selling account registration that gives you access to sell in UAE, KSA, EG, North America, Europe, Japan, Singapore and Australia. You can select the specific stores you wish to sell in when you list your products.
    What are the terms and conditions that I am agreeing to?
    These terms and conditions govern selling in a particular region or the marketplace. By default, you have to register in all regions: North America, Europe, Asia Pacific, Middle East and North Africa.
    What is the correct phone number format?
    The numbers must be prefixed with the country code. The correct format is +39 **********
    What should I do if I don't have a mobile phone number or don't receive an SMS?
    You can enter your landline phone number and select the Call option to receive the phone verification PIN.
    What if I haven't received the SMS with the PIN?
    Check that you have entered your phone number in the correct format. Request your PIN again.
    What should I do if my country isn't listed with a Call option?
    If the Call option is not available in your country, select the SMS option.

    Step 2: Provide seller information

    The next information you'll provide helps identify you as your business's primary contact person.

    Use a government-issued ID like a passport to enter the following information:
    • Full legal name (including middle name)
    • Country of citizenship
    • Country of birth
    • Date of birth
    • Proof of identity
    • Residential address
    • Phone number (add an additional number if necessary)
    You will also need to indicate:
    if you are the beneficial owner of the company, a legal representative of the company, or both, you will need to upload a document that demonstrates your relationship with the company (for instance, an employment contract, a shareholder certificate, a letter of authorization or a deeds of incorporation). All individual sellers are required to provide proof of address (such as a bank statement or recent utility bill).
    FAQ
    What documents prove my relationship with the company?
    You can provide:
    • Articles of Incorporation/Association
    • Letter of authorization
    • Business licence if your name is on the document.
    What documents can I use as proof of address?
    You can provide:
    • Bank statement
    • Utility bills such as gas, water, electricity, TV, Internet, mobile phone or landline
    Why does the "primary contact person" need to provide their personal information?
    The primary contact person is the person who has access to the Selling on Amazon payment account, provides the registration information on behalf of the account holder (the registered seller) and initiates transactions such as disbursements and refunds. Actions taken by the primary contact person are considered to be taken by the account holder.
    Who is a "beneficial owner"?
    A beneficial owner is a natural person who directly or indirectly owns more than 25% of the shares or voting rights of the business, or who owns the business via other means. If no individual qualifies under the criteria mentioned then any individual who holds the position of senior manager is considered a beneficial owner.
    What if my business is owned by another company?
    If another company (parent company) owns enough shares (25% or more) or voting rights in the registered business, the beneficial owners of the parent company have to be added to the beneficial owners list. We may ask for this information if needed once you have completed registration.
    Who is the "legal representative" of the business?
    A legal representative of the business has specific powers and is legally authorised by your business to manage and act on its behalf (accepting terms and conditions, opening a payment account etc.). The legal representative may or may not be an owner of the business.
    What should I do if I am the primary contact person but not the legal representative?
    If the person registered as primary contact is not a legal representative, the legal representative of the registered business provides a letter of authorisation. This document authorises the primary contact person to act on behalf of the company. We will notify you when the document is required.
    How is the primary contact defined?
    The primary contact person is the person who has access to the Selling on Amazon payment account, provides the registration information on behalf of the account holder (the registered seller) and initiates transactions such as disbursements and refunds. Actions taken by the primary contact person are considered to be taken by the account holder.
    Illustration of a woman entering product details in the Amazon seller control panel.

    Step 3: Provide billing information

    Next, you will need to enter the credit card information and billing address. We use these details to process payments and expenses.

    You will provide:
    • Card number and expiry date
    • Security code (CVV/CVC): the 3-4 digit code on the card
    • Billing address
    FAQ
    Why do I need to provide my credit card details?
    We will charge your card the subscription fee (if applicable) for the first month; we will charge your selling account balance in future months or your card if you have negative balance in your account at the end of a settlement period.
    Can I provide a different credit card after I've opened my account?
    You can provide a new credit or debit card at any time via Account Info under the Settings tab of your account.
    When will the subscription fee be charged?
    The subscription fee will be charged as soon as you complete the registration process and your information is verified.
    What happens if I enter my credit or debit card details?
    When you enter a new card or update your information for an existing card, Amazon will ask your bank to verify your identity and validate your card. Amazon does not actually make the charge.
    Which credit cards are accepted?
    We accept the following credit or debit cards: AMEX, VISA and Mastercard. We do not accept alternative charge methods such as prepaid cards, gift certificates, cheques or online payment systems (PayPal).
    What happens if I don't want to sell in a store later on?
    When you register for an Amazon selling account, we automatically create linked accounts that give you access to sell in Australia, Japan, Singapore, United Arab Emirates, Kingdom of Saudi Arabia, North American and European stores. If you are selling in one store, then you will be charged only for that store. You can close or downgrade your account(s) to an individual account using the self-service tool on Seller Central after registration.
    What is the monthly subscription fee?
    You will be charged a Professional selling subscription fee of EUR 39 (GBP 25) for the first month. You'll continue to be charged this fee every month if you have active listings. If you don't have any active listings, you will not be charged a subscription fee for that month. If you expand to sell in other stores, you'll pay the equivalent of USD 39.99 per month, split proportionately across each country or region in which you have an active listing and charged separately in each local currency. You can also downgrade to an individual account at any time. For more information, see this page.

    Step 4: Provide store and product information

    Once you've provided payment information, you'll enter the name of your business as you'd like it to appear on Amazon Europe stores. We call this your "store". It will appear to customers in each of your offers and in your public seller profile.

    You'll also be prompted to provide information about:
    • Product codes
    • Business certifications
    • Manufacturer or brand status
    Review your documents: Before moving forward, you can view the documents you have uploaded and replace them if necessary.
    FAQ
    What is a store name?
    A store name is the name displayed to buyers for your Amazon listings on your Seller Profile.
    What if my store name is already being used by another seller?
    Your Amazon store name needs to be unique and doesn't need to match your business name. If another seller is using your preferred name, select a variation or alternative name.
    What are UPCs and how do I find or obtain them?
    In most cases, Amazon requires sellers to have industry-standard product identifiers such as Universal Product Codes (UPC or ISBN in case of books). These identifiers help us match listings to the existing products in Amazon's catalogue.
    What is Amazon Brand Registry?
    Amazon Brand Registry is a free programme that provides sellers with a suite of additional selling benefits and protection tools. If you're the rights owner for an eligible brand, we recommend enrolling it in Brand Registry before you list your products. You'll need a pending or registered trademark to enrol.
    Can I update the store name later?
    Yes, you can provide a new display name by accessing the Settings tab of your seller account.
    Why should I provide my trademark information?
    Amazon Brand Registry helps you protect your registered trademarks on Amazon and create an accurate and trusted experience for customers. Currently, brands must have a registered trademark to be eligible for enrolment.
    Why is my listing enabled in multiple marketplaces?
    The EU supports unified registration and as a part of it, we register sellers in all the marketplaces in Europe. Marketplaces in the EU10 are the UK, Germany, Italy, Spain, France, Netherlands, Sweden, Poland, Belgium and Ireland.
    If I create my listings in one store, does that mean that my products will only be available to customers in that country?
    No, not necessarily. Customers from countries where Amazon doesn't have a store buy products from neighbouring stores — for example, Austrian and Danish consumers buy on Amazon.de, since they don't have their own store. So if you have a listing on a given marketplace, customers from "export destinations" can also discover them, provided that exports have been enabled. For more information, see this page.
    Am I automatically selling to all countries covered by the store where I register my seller account and I create the listings?
    If you enrol in FBA, you have automatically enrolled in FBA Export, so your listing will be automatically enabled for export. For MFN (Merchant Fulfilled Network) sellers, you will need to add international shipping in the store from which you want to reach international customers. You can do this in the shipping templates.
    Warehouse worker scanning a package for Amazon order fulfilment.

    Step 5: Provide bank account information

    Next, you will need to provide your bank account details so that we can send you the proceeds from your sales.

    You will enter:
    • Name of the account holder
    • Bank account number and bank details

    If it's not possible to verify your account automatically: you will be asked to upload a recent bank statement (dated within the last 180 days). The 'In Progress' status will appear as we proceed to verify your information.

    Step 6: Identity verification and document collection

    Next, you'll be prompted to perform one of the following operations:
    • Take a photo of your face and government-issued ID.
    • Join or schedule a video call with an Amazon associate. You should bring your government-issued ID and proof of residential address to the call.
    • Upload a Government-issued ID

    Next steps

    • We will review your information using secure checks
    • Most checks are completed within a few business days
    • You'll receive email updates throughout the process
    • If additional information or documents are needed, we'll let you know what to provide
    FAQ
    Why is verification needed?
    In order to keep our marketplace protected for buyers and sellers, we verify the information of the business and the individuals.
    What are the requirements for uploading documents?
    When uploading documents, use high-quality colour scans or photos that show all four corners and have legible text. Don't use screenshots or blurry images, and make sure that the relevant documents are signed.
    How will I know that I have been verified?
    We will email you about the progress once verification is complete.
    What can I do while being verified?
    While you wait for the verification, have a look at the success stories in selling globally with Amazon. Click here.

    Prepare to sell during your verification period

    While you wait for Amazon to verify your registration details, use this time to set up your business for success.
    An Amazon seller working from home on a desktop computer in a cosy environment.

    Configure your account and start selling

    Once you've completed seller registration, you'll have access to Seller Central, the hub for your selling account.

    Before you start selling, make sure that you configure your selling account for your business. Consider adding other users if you'd like help with certain tasks.

    Once you've configured your account, you can use Seller Central to list and price products, manage inventory, fulfil customer orders and much more.
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