EVENTS AND WEBINARS
Training Portal
Amazon Made in Italy ICE
Welcome to the Training Portal for Made in Italy companies enrolled in the Amazon – ICE programme that are looking to expand their business on Amazon Italia and abroad.
Start your Selling on Amazon training course — designed by the Made in Italy Team just for you.
Watch and rate our webinars, download the slides and sign up for the live
Q&A sessions held every week
Watch and rate our webinars, download the slides and sign up for the live
Q&A sessions held every week
Amazon – ICE webinars
The following webinars are structured by your level of experience at selling on Amazon.
If you aren't selling on Amazon yet or are just starting out, try our Beginner webinars. Or if you're more experienced, watch our Intermediate and Advanced content now.
Click Watch to view the webinar that interests you when it's most convenient for you — and don't forget to tell us what you think by clicking Rate.
You can also download the slides in PDF format by clicking Slides (if available).
Do you have any questions about the webinar that you just watched? Sign up for the weekly live Q&A sessions to put your questions to our experts from Amazon's Made in Italy Team
If you aren't selling on Amazon yet or are just starting out, try our Beginner webinars. Or if you're more experienced, watch our Intermediate and Advanced content now.
Click Watch to view the webinar that interests you when it's most convenient for you — and don't forget to tell us what you think by clicking Rate.
You can also download the slides in PDF format by clicking Slides (if available).
Do you have any questions about the webinar that you just watched? Sign up for the weekly live Q&A sessions to put your questions to our experts from Amazon's Made in Italy Team
Your Selling on Amazon training programme
SELLING ON AMAZON
Introductory webinars on the main Selling on Amazon topics
Getting started with Selling on Amazon and registration process
[Beginner] - Learn about the account registration process and how selling on Amazon works.
Account Verification - KYC (Know Your Customer)
[Beginner] — Learn how to verify your Amazon account and what documents you need.
Your first steps on Seller Central (LIVE DEMO)
[Beginner] — Follow a guided tutorial on how to change the shipping settings, manage orders and all the first steps on Seller Central.
How to upload your products to Amazon (LIVE DEMO)
[Beginner] — Follow a guided tutorial on how to request an exemption from EAN codes, how to request sales authorisation, how to upload your products manually and in bulk, and how to optimise your product sheets.
The Made in Italy Storefront
[Beginner] — Discover the Made in Italy Storefront: what it is, what its main advantages are and how to list your products in the Storefront.
"Made in Italy Days": the promotional event dedicated to Made in Italy listings on Amazon
[Intermediate] — Learn how to create promotions and how to participate in the Made in Italy Days event
11 ways to improve the detail page
[Intermediate] — Discover 11 ways to improve and update your product detail page and get more clicks on advertised products.
Getting Started with Amazon Business
[Beginner] — Learn how to expand your customer base by reaching out directly to other businesses that buy on Amazon.
BRAND OWNERS
Webinars explaining the tools reserved for brand owners
Getting started with tools for brand owners
[Beginner] — Discover Brand Registry, Brand Analytics, A+ Content, the Brand Store, the VINE Programme and Sponsored Ads
How to register your brand on Brand Registry (LIVE DEMO)
[Beginner] — Follow a guided tutorial on how to register your brand on Brand Registry to recognise and protect your brand on Amazon.
How to create A+ Content (LIVE DEMO)
[Intermediate] — Follow a guided tutorial on how to create high-quality extra content for your product sheets.
SHIPPING AND FULFILMENT BY AMAZON
Webinars on how to use Fulfilment by Amazon
Introduction to shipping methods
[Beginner] — Learn how to ship your products to buyers by choosing the shipping method that best suits you (seller fulfilment or Fulfilment by Amazon)
Getting started with Fulfilment by Amazon
[Beginner] — Learn how Fulfilment by Amazon works and the benefits of the programme.
SELLING ABROAD
Webinars dedicated to expanding abroad
How to start selling abroad
[Advanced] — Learn how to start selling abroad, the advantages and costs, and learn more about Pan-European FBA
Pan-European FBA
[Advanced] — Learn how to optimise your sales abroad with Pan-European FBA
Tax regulations and One-Stop-Shop (OSS)
[Advanced] — Learn about tax regulations for selling abroad, such as VAT regulations and One-Stop-Shop
Call-Off Stock (COS)
[Advanced] — Expand your sales in Europe through Call-Off Stock, the programme that allows you to stock your products abroad with a single VAT number
EPR — Extended Producer Responsibility
[Advanced] — Learn more about EPR (Extended Producer Responsibility), a requirement for selling in Germany. What to do to comply with packaging and WEEE (waste from electrical and electronic equipment) regulations
Selling in the United States
[Advanced] — Learn about the expansion opportunity in the United States, with the benefits, costs and tax requirements explained by Avask.
ADVERTISING
Webinar tutorials on using advertising tools
How to create your first Sponsored Products campaign — with automatic targeting (LIVE DEMO)
[Intermediate] — Follow a guided tutorial on how to create your first Sponsored Products campaign to increase your product visibility and sales.
How to create a Sponsored Products campaign — with manual targeting (LIVE DEMO)
[Advanced] — Follow a guided tutorial on how to optimise your Sponsored Products campaigns with manual targeting.
Live Q&A
sessions
Do you have any questions about the webinar that you just watched? Sign up for the weekly live Q&A sessions to put your questions to our experts from Amazon’s Made in Italy Team
Do you need specific support?
Submit a ticket to the Amazon Made in Italy Team to request support
Additional resources
Here you can find further useful content, such as slides, guides and how-to documents, to support you in your growth on Amazon
The Amazon-ICE training portal has allowed us to access all the information we need to plan our expansion abroad. The webinars and Q&A sessions were comprehensive and full of information. I consider it an excellent investment to dedicate time to training when we have this excellent resource available.Alberto GaglioCEO of Erbecedario Srl — Company admitted to the ICE 2021/2022 tender
To continue your training, visit Seller University, take part in additional events and webinars from our experts, register for the Amazon Accelerate programme and access other resources made available to you.
Seller University
Learn about the selling tools available to you with the help of our video tutorials.
Events and webinars
Complete your virtual training with additional webinars from our experts to learn more about selling on Amazon.
Amazon Accelerate
Get closer to the world of online selling by registering for Amazon Accelerate, a free online training programme for entrepreneurs and SMEs looking to succeed online.
Other resources
Access help pages and seller forums and download resources.
On this site, we use cookies and similar tools (collectively, "cookies") in order to provide and improve our services and to show ads. To learn more about how Amazon uses cookies, please read Amazon's Cookie Policy.
