Deals and vouchers
Accelerate your growth with Amazon Promotions
Customers are always actively looking for the best deals on Amazon, especially during the Christmas season and Amazon events. Running promotions (deals and vouchers) on Amazon can increase your sales, brand awareness and reviews.
Why run a promotion?
Brand awareness
Deals and vouchers can be useful tools for promoting your brand and making it easier for customers to discover your products. Highlight your products with increased visibility on the listings page.
Volume of sales
Promotions can be a tool to help increase sales by offering discounts on products. Promote your bestsellers or reduce excess stock and free up FBA storage.
Marketing
Run promotions during events such as Prime Day or Black Friday and benefit from Amazon's online and offline marketing efforts, which aim to maximise traffic on the event page.
This Sunday's deal went really well. We were expecting an increase, but not by this much. In the future, we'll consider Today's Deals in our inventory planning.Raphael DenkerCEO Maiden & Friends
What types of promotion are available?
Lightning Deals
A price discount promotion that is featured for several hours as a flash sale on the Amazon deals page. Lightning Deals are often featured on the Amazon deals page, one of the most visited pages on Amazon.
Best Deals
A price discount promotion that features on the Amazon deals page for seven days and can be used to drive traffic to your entire catalogue, create awareness across one or several brands and showcase products on the deals page for a longer period.
Vouchers
A price discount shown on the product detail page and on the Amazon vouchers page. Customers can simply click on a voucher to add it to their basket.
How to get the most out of your deals
Step 1
Use recommended ASINs
Recommendations are updated weekly. Don't wait to take action if you see a suitable product.
Step 2
Use high-quality images for your deals
Make sure that the image doesn't include text, logos or watermarks that aren't part of the product itself. If a promotion does not meet Amazon's product image requirements or is not representative of the products being promoted, the promotion may be cancelled.
Step 3
Add Enhanced Brand Content
Brand owners can add Enhanced Brand Content (A+ Content) to their listings to improve the product description and to help customers make a purchase decision.
Step 4
Combine your deal with a Sponsored Products campaign
The Sponsored Products Campaign is a self-service advertising programme where you can quickly create cost-per-click ads to improve visibility.
Step 5
Monitor the status of your deal
Keep regular track of your deal's status before it appears on the Deals Dashboard, and avoid making changes to the ASINs included in the deal during this time.
Learn how to combine promotions with other marketing tools
Helpful resources
Seller University
Learn more about Amazon deals and vouchers at Seller University.
Webinar recordings
Seller University also offers several useful webinar recordings.
FAQ
Get answers to frequently asked questions about Amazon deals and vouchers.
Why should I run deals?
Promoting a product with a Lightning Deal or a Best Deal can help you increase sales and can be an effective way to reduce your inventory.
How do I become eligible to run deals?
At present, only sellers with a Professional selling plan are able to run deals. In addition, your products must meet certain criteria. A full list can be found on the Seller Central Help Pages.
Do I have to pay a fee for running Lightning Deals or Best Deals?
You will be charged a fee for each Lightning Deal or Best Deal that is submitted and runs successfully. The fee is displayed as part of the promotion creation workflow when you select the schedule for the deal. The fee might change depending on the date on which your deal runs.
How can I create Lightning Deals and Best Deals?
Log in to Seller Central. Click Advertising and select Deals. Click Create a new deal, select the products that you want to include in the deal and continue with the setup to schedule the deal.
Can I cancel a deal after it has been submitted?
You can cancel a proposed deal at any time. However, we recommend that you cancel your deal at least 25 hours before its scheduled start time to avoid paying a fee and to avoid being banned from creating deals in the future.
Where can I track the progress of my deal?
The overall performance for your Best Deals and Lightning Deals can be found on the Manage Deals page in Seller Central.
How much does a voucher cost?
Every time that a customer redeems one of your vouchers, you'll be charged a redemption fee. You can find the exact fee when setting up your voucher in Seller Central.
Where on Amazon can customers find my voucher?
Customers can find vouchers on the Voucher home page, in search results, on product detail pages, on the deal listings page and in their baskets.
Where can I track my voucher's progress?
You can monitor and track the performance of your vouchers in real time with the help of the Voucher Dashboard in Seller Central.
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