Get over €47,250 in potential incentives when you start selling with Amazon. Learn how
Get over €47,250 in potential incentives when you start selling with Amazon. Learn how

    Become an Amazon seller

    Get 10% back on your first €45,000 in branded sales
    Start selling now
    €39 (excl. VAT) a month.
    A collage of branded products and brand storefronts on Amazon
    icon: a star in a circle
    New Seller Incentives

    Get started with over €47,250 in incentives

    As a new seller, you can take advantage of a range of incentives.
    A businesswoman looking at her phone
    icon: Brand Registry icon showing a tag, a document and a verified check mark

    Brand Registry

    • 10% back on your first €45,000 in eligible branded sales, then 5% back for the first year until you reach €900,000 in eligible branded sales (up to €47,250 in bonus value)
    • €180 credit for Amazon Vine
    icon: Amazon van

    Fulfilment by Amazon

    • €90 credit in inventory shipping fees for using the Amazon Partnered Carrier programme
    • Automatic enrolment in FBA New Selection, which provides free monthly storage, removals and returns processing for eligible new-to-FBA ASINs
    Advertising icon: a megaphone with straight lines coming out of the cone

    Advertising

    • Up to €1000 credit to create Sponsored Products ads
    • €45 credit to create Amazon vouchers
    See all incentives

    Sell more with Amazon

    A globe-shaped icon, representing a global store
    Brand new startups and Fortune 500 companies. B2B and B2C. Brand owners and resellers. They all sell on Amazon to reach hundreds of millions of active customers around the world.
    A line graph with an arrow pointing upwards
    Choose from flexible selling plans, product categories and fulfilment options that fit your business needs.
    A mobile device with a heart symbol
    Leave delivery, returns and customer service to us with Fulfilment by Amazon. Want to take care of delivery yourself? You can.

    SecurityWatch

    “I must say that Amazon allowed us to achieve great visibility immediately, leading to an exponential increase in sales. Suffice to say that since we joined Amazon, our device sales have tripled”.

    Pier Carlo Montali
    Chief Executive Officer, SecurityWatch

    Start selling today

    Selling on Amazon allows you to reach tens of millions of customers, whether you're selling one product or millions.
    Start selling now
    €39 (excl. VAT) a month.
    two Amazon boxes
    Amazon logo: United Kingdom
    Privacy Policy
    Cookies
    Terms and Conditions
    © 2025 Amazon.com, Inc. or its affiliates.
    Facebook logo
    Twitter logo
    LinkedIn logo
    TikTok logo
    YouTube logo