Grow your business across the European Union with Pan-European Fulfilment by Amazon

Save up to 53% on management costs and increase your FBA sales by up to 24%**
*Based on a February 2020 study of 876 Pan-European FBA selling partners with storage enabled in all European countries, compared to similar selling partners who had not joined the Pan-European FBA programme.
**Based on an August 2023 study that analyses 1.9 million Pan-European FBA listings against similar FBA listings that do not use Pan-European FBA. This is provided for general reference purposes only. It does not reflect data updated in real time and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including, but not limited to, seasonality, sale price, and the management solution currently in place. Amazon does not guarantee any particular outcome for your business by using Pan-European FBA.
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Achieve more success selling across Europe with Pan-European FBA

Why sell with the Pan-European FBA programme?

Sell to millions of customers with the Prime badge
Having a single VAT registration number grants you the flexibility to sell with the Pan-European FBA through Call-Off Stock (COS)
COS works by leveraging EU-wide VAT legislative simplification, which allows this type of transaction to occur, as long as certain requirements are met. You can have only one VAT number in Germany, France, Italy or Spain and you can have additional local storage space for eligible ASINs in one of these countries. More information is available here.
Save on fulfilment fees
Save up to 53% on fulfilment fees
Pay the domestic FBA fulfilment fees in the countries where you allow Amazon to store your products instead of the higher cross-border European Fulfilment Network fees. Click here to see your potential for cost savings.
Accelerate your growth with flexible storage
Offer fast delivery with the Prime logo
Take advantage of fast delivery for orders from customers located in countries where Amazon is authorised to store your products. 91% of selling partners reported the highest levels of satisfaction with fast delivery across Europe.*
*According to the 2020 FBA satisfaction survey
Offer the fast delivery that all buyers love
Accelerate your growth with flexible storage
Enable placement in at least 2 countries including Germany, France, Italy or Spain. You can enable it by providing the VAT registration number in these countries or through COS.* Amazon will distribute and store your products for free, based on customer demand.
*Germany, France, Italy, Spain or Poland for Pan-European FBA through VAT number. Placement in Poland cannot be enabled as it is not yet permitted for Pan-European FBA through COS.

How does Pan-European FBA work?

Requirements
  • List your FBAs products with the same SKU in all required Amazon European stores: Germany, France, Italy and Spain.
  • Enable placement in at least 2 of these countries with Pan-European FBA through VAT number*, Pan-European FBA through COS or both options: Germany, France, Italy or Spain**.
  • Send your inventory to an Amazon Fulfilment Centre in Germany, France, Italy or Spain*. We will store your inventory across our European fulfilment network, in the countries that you have enabled for inventory placement, in order to meet anticipated customer demand. Amazon will distribute your inventory across these countries at no additional cost!
* When you store goods in countries other than your main store's country, you'll need to meet additional VAT reporting obligations. Amazon promotes your growth by providing you with resources and solutions to help you manage VAT compliance.
**Germany, France, Italy, Spain or Poland for Amazon's Pan-European FBA through VAT. Placement in Poland cannot be enabled as it is not yet permitted for Pan-European FBA through COS.
Pan-European FBA
Using the new Pan-European programme has allowed us – and will continue to allow us – to expand our sales in a way that was unimaginable only two years ago.
Sergio GiansanteCEO of Adognicosto (Italy)

Sell with the pan-European FBA through VAT number and through COS or both

Remember that you can expand your business in the EU with the Pan-European FBA through VAT number, through COS, or both! In both cases, you will receive the same benefits across the EU: the promise of fast delivery and local fulfilment fees in the countries that you have enabled for placement.
For example, you can expand your business with Pan-European FBA through VAT number by enabling placement in Spain and France (with a Spanish VAT number and a French VAT number). And you can expand your business with the Pan-European FBA through COS by enabling placement in Germany and Italy.
Pan-European programme through COS
Pan-European programme through VAT number
Combination: Pan-European through COS and VAT number
Do I need to have an EU VAT number in each of the countries that I have enabled for placement?
No, you only need to have one VAT number in Germany, France, Italy or Spain*. In addition, it is not necessary to have a Place of Establishment (PoE) in a country enabled for COS.
Yes, you must have a VAT number for each country where the goods are stored within the EU**
With Pan-European FBA through COS, you must have a single VAT number in Germany, France, Italy or Spain*. With Pan-European FBA through VAT number, you must have a VAT number for each country where the goods are stored within the EU**
Do I need to register for the Union One Stop Shop (UOSS) VAT return? For more information, click here.
You only need to be registered for the UOSS VAT return if you are a seller based in the EU.
Amazon recommends that you register for the UOSS or obtain a VAT number in each EU member state where you sell B2C remotely.
Yes, if you are using COS, this is mandatory if you are a seller based in the EU.
Do I need to sign up for the VAT Calculation Service? For more information, click here.
Yes, you must sign up for the VAT Calculation Service to allow Amazon to generate invoices. Activate it here.
It is optional.
Yes, if you are using COS, it is mandatory to subscribe to the VAT Calculation Service.
*Upon registering for the COS programme, you will be responsible for additional VAT reporting requirements, including submitting EC Sales Lists (ECSL) to the tax authority in the country from which the goods will be dispatched.
**When you store goods in countries other than that of your home store, you will need to meet additional VAT reporting requirements. Amazon promotes your growth by providing you resources and solutions to help you manage VAT compliance.

To learn more, click here:

Pan-European FBA
and the European Fulfilment Network

Pan-European FBA
European Fulfilment Network
Pan-European FBA
European Fulfilment Network
Fulfilment fees
Local fulfilment fees are applied in EU countries where storage has been authorised; otherwise, cross-border fulfilment fees (EFN) will apply.
Example for a standard parcel ≤ 400 g: fulfilment fees in countries enabled for storage = between €3.60–€5.50/49.95 kr/5.83 zl
Cross-border management costs €7.41–€7.96/74.45 kr/33.08 zl
VAT
A VAT number is required for each country where goods are stored.
A VAT number is generally not required for the destination store.
Inventory management
Amazon handles the distribution and storage of your products throughout the EU, in the countries that you have authorised to store your inventory.
Amazon only stores products locally, ready for domestic delivery or dispatch to other countries.

How to start using Pan-European FBA through VAT number or COS

Step 1

Create an account as an Amazon Selling Partner and add your products to FBA.

Step 2

List your eligible FBA products in all required European Amazon stores (France, Germany, Italy and Spain) with the same SKU. The Build International Listings tool helps you to synchronise listing prices and create and transfer listings from a single source store to one or more destination stores.
Important: When posting listings in Germany and France, you must ensure that you comply with Extended Producer Responsibility (EPR). Click here for more details.

Step 3

Enable Amazon to store your products in at least two countries* (France, Germany, Italy or Spain). You can choose whether to store the inventory with a VAT number and/or without a VAT number through Call-Off Stock for each country.

Step 4

Send your inventory to an Amazon Fulfilment Centre in the EU (Germany, France, Italy, Spain).
*Germany, France, Italy, Spain or Poland for Pan-European FBA through VAT number. Placement in Poland cannot be enabled as it is not yet permitted for Pan-European FBA through COS.

FAQ

Get answers to frequently asked questions about using Amazon for e-commerce.
What is Pan-European FBA?
Pan-European FBA is a service provided for Amazon selling partners to sell their products to customers across Europe in an easier and faster way. This can help selling partners save on fulfilment costs, offer fast delivery promises and reach a wider audience of customers.
How does Pan-European FBA work?
To sell your FBA products in Amazon's EU stores, you must have access to Seller Central accounts in the following EU stores: France, Germany, Italy and Spain. You must enable placement in at least two of these stores and send your inventory to an Amazon fulfilment centre. Additionally, you can also sell your products in Amazon's new EU stores available in the Netherlands, Poland, Sweden and Belgium.

Once you send your products to an EU fulfilment centre, we will store your inventory across our EU fulfilment network in the countries that you have enabled for inventory placement. This is to ensure that your products are available to meet anticipated customer demand. We will distribute your inventory across these countries at no additional cost.

To enjoy domestic FBA fulfilment fees for orders in Sweden and the Netherlands, you must enable placement in Germany. For orders in Belgium, you must enable placement in either Germany or France.
Which marketplaces are included in Pan-European FBA?
Pan-European FBA is available in the following Amazon stores: Germany, France, Italy, Spain, Netherlands, Poland, Sweden and Belgium.

As of 1 January 2021, the UK is no longer part of Pan-European FBA. To sell with FBA in both the UK and EU4, you will need to send inventory to fulfilment centres in the UK and EU4 or sell with Remote Fulfilment between the UK and the EU.
What are the fees for Pan-European FBA?
Through Pan-European FBA, you will pay local fulfilment fees in all the EU countries enabled for storage, and cross-border fulfilment (EFN) fees in the rest of the EU countries. You can find the detailed rate card of FBA fees in this guide.
How can I enrol in Pan-European FBA and what are the eligibility requirements?
To enrol in Pan-European FBA, you must meet the following eligibility requirements:

1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain and Poland.
3. Enable storage in at least two of these countries.
4. Make sure that your products meet the Pan-European product eligibility requirements.
5. Make sure that you are meeting VAT compliance. You can find more information about VAT compliance here.
6. Send your inventory to an Amazon fulfilment centre in the EU.
What are the benefits of Pan-European FBA?
Here are the main advantages of selling with Pan-European FBA:

1. It can help your business expand internationally.
2. It can help accelerate your growth with flexible storage.
3. You can start with just two VAT numbers, which means you won't need to register for VAT in every country where you sell.
4. You can sell to millions of customers with the Prime badge.
5. You can save up to 53% on your fulfilment costs.
6. Sell products at low prices through Pan-European FBA.
How do I track my inventory and sales through Pan-European FBA?
When you enable countries for inventory placement, you are giving Amazon permission to store your FBA inventory in any of those countries. Amazon may then move your inventory between EU fulfilment centres at its own discretion and at any time, at no additional cost to you.

You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.
How can I sell FBA products at low prices through Pan-European FBA?
You can enrol your eligible products in the Pan-European FBA and the Remote Fulfilment between the UK and the EU programmes. Products will automatically receive FBA low-price rates when their price is equal to or lower than (including value added tax (VAT)) the following amounts:

£10 in the United Kingdom
€11 in Germany
€12 in France, Italy, Spain and the Netherlands
SEK 140 in Sweden
55 PLN in Poland

You can get more information about the low-price rates for Pan-European FBA here.

Start fulfilling your orders across Europe with Pan-European FBA

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