Logistics services: Give customers everything they want

When an Amazon customer buys your product, we can ship the order with Fulfilment by Amazon or you can ship it yourself. Many selling partners use a mix of Amazon fulfilment and shipping their own orders.
Family of happy Amazon customers receiving packages from an Amazon fulfilment centre

Benefit from selling new products with Fulfilment by Amazon

Enrol in the Fulfilment by Amazon New Selection Programme and get free storage, free removals, free return processing and an average 10% discount on branded ASIN sales (conditions apply).
Water bottles available through Amazon Prime shipping and a Prime shipping badge with the "Add to basket" button

Aim for fast, free shipping with Prime

Many Amazon customers search for products with the Prime badge because it represents fast, free shipping. Using Fulfilment by Amazon to ship your products is the easiest way to get the Prime badge for most offers.

You sell it, we ship it

Fulfilment by Amazon

How Fulfilment by Amazon works

How Fulfilment by Amazon works

When you sign up as a selling partner on Amazon, you'll automatically be enrolled in Fulfilment by Amazon for free. If you decide to make use of this option, you'll send inventory to Amazon fulfilment centres and Amazon will handle shipping, customer service, refunds and returns for those products. You can track your Fulfilment by Amazon inventory in Seller Central.

Fulfilment by Amazon benefits

Amazon takes care of fulfilment so that you can take care of what matters most to you.
  • Eliminate fulfilment headaches and get help scaling your business.
  • Outsource storage, customer service and returns.
  • Offer free one-day shipping on two million products to Prime members.
  • Display the Prime badge on eligible products.
  • Improve your chances of winning the Featured Offer spot on product pages.
There is no minimum quantity of units and no obligation to use Fulfilment by Amazon for all your products. You are free to customise your Fulfilment by Amazon strategy to meet your e-commerce business needs.

Tour a fulfilment centre

Amazon has 175 fulfilment centres around the world ready to store and ship your products with Fulfilment by Amazon.
Fulfilment centre

You sell it, you ship it

Fulfilment by Seller

Man pulling a trolley loaded with packages in an Amazon fulfilment centre and a superimposed illustration of an inventory list

When to fulfil orders yourself

Fulfilment by Seller may be best if your products are not suitable for Fulfilment by Amazon, such as hazardous goods that do not meet fulfilment centre requirements or seasonal products that could incur excessive storage costs. What's more, you may not need Fulfilment by Amazon if you already have a fulfilment network.

In cases like these, Fulfilment by Seller allows you to:
  • Keep your inventory on hand
  • Use your own packaging or labels
  • Stay profitable on products with tighter margins
  • Offer products that are eligible for sale on Amazon, but that are ineligible for Fulfilment by Amazon

Reap the benefits of the Prime badge even if you fulfil your own orders

Seller Fulfilled Prime allows you to ship Prime products directly from your own warehouse. You retain full control of your inventory while reaping the benefits of the Prime badge: a service guarantee that increases visibility and attracts repeat purchases. You just need to commit to fulfilling One-Day Delivery on orders at no additional cost to Prime customers, using Amazon-approved transportation solutions. As soon as you complete your Seller Fulfilled Prime trial period, your enrolled products will be displayed with a Prime badge.
Packing in a warehouse

Dropshipping policy

Dropshipping is when you use third parties to fulfil orders on your behalf. Amazon has very specific policies regarding this practice. If this is a method that you intend to use, make sure that you follow these requirements to avoid losing your selling privileges.
VAT info at Sell Amazon, Italy

Understand how your fulfilment model affects VAT requirements

Depending on the type of activity that you carry out, you will be required to obtain a VAT number in a European country as per current regulations. Some factors that influence your VAT obligations include your fulfilment model and the country in which the inventory is stored.

Learn more about fulfilment

€39 (excl. VAT) per month.
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