FULFILMENT BY AMAZON

Amazon FBA: Fulfilling, for you.

Growing your online business takes time and energy. This is something that Fulfilment by Amazon (FBA) can help with.

We've made fulfilment easy with FBA. We take care of storing, picking, packing and shipping your products to customers along with 24/7 customer service in the local language.
€39 (excl. VAT) a month.
Select the option that best fits your business:

Become a Selling Partner with FBA and scale your business from day one

With FBA, you'll start your Amazon journey with a boost, reaching millions of customers and providing a Prime Experience with Amazon's unique logistics network.

Discover FBA and its unique selling benefits.
Your sales may achieve a boost of up to 35%* as a result of free faster delivery that customers love.

What is FBA?

FBA is our storage, shipping and customer service programme that lets you benefit from Amazon's unparalleled fulfilment expertise.

Simply send your products to our Fulfilment Centres (FCs) across the UK and Europe and we can handle the rest with a one-day delivery promise providing a Prime Experience for your customers from order delivery to after-sales assistance.
What is FBA?

On average, our Selling Partners see a sales uplift of 35%* when moving their products to FBA as a result of faster delivery.

* Figure based on an analysis done in 2019 and 2020 (excluding COVID‐19 impact). It is provided as a general reference point and it's not related to any specific ASIN or product category. Actual results may vary based on a wide range of factors. Amazon does not guarantee any particular outcome for your business by using FBA.

Why should you use FBA?

Fulfilment by Amazon

Benefit from Amazon's fulfilment expertise

We know fulfilment inside out — you'll benefit from the cutting-edge technology in our fulfilment centres. In addition, FBA is a cost-saving opportunity: no warehousing or additional staff needed. We strive to continuously innovate fulfilment and improve our selling partner satisfaction.

Give a Prime Experience to millions of customers

Products you list on FBA can qualify for the Prime badge, where customers get fast, one-day delivery. That makes your items stand out and we know how customers love Prime.
Give a Prime Experience to millions of customers
Save time by letting us do the heavy lifting

Save time by letting us do the heavy lifting

Our fulfilment centres are built with your inventory in mind. We handle the order management, delivery and after-sales services, so that you can focus on your business.

Furthermore, in case of any shipment problems, Amazon will take the burden off of you.

Expand your business across Europe

FBA is the ultimate solution to grow your business locally and across Europe. With specialised programmes tailored to the needs of our selling partners, you will reach millions more potential customers by entering new diverse stores with our support.
Expand your business across Europe

Hear from Selling Partners on how FBA helps their business

Tommaso Lenzi thumbnail
Moblì – Berlin Brand Group
[With Pan-European FBA] We no longer need to focus on the logistics and internationalisation side of things
Tommaso LenziFounder of Moblì, Berlin Brand Group
SAGA Gioelli
Now my turnover is more than €1 million a year thanks to Fulfilment by Amazon
Francesco SportelliFounder and CEO, SAGA Gioelli
video poster image of an event presenter on stage

How FBA works in three simple steps

Thousands of sellers choose FBA because it's efficient and makes things easy
You ship the products to us

You ship the products to us

We receive them in our fulfilment centres; you'll be provided with transparent information on the status of your shipment step by step.
We ship the items that you sell

We ship the items that you sell

We automatically pick, pack and ship products to your customers quickly and reliably along with tracking of shipment.
We manage returns, refunds and value recovery

We manage returns, refunds and value recovery

Our customer services teams take care of returns and refunds, and we'll also take care of unsold stock, whether you choose to recover it or dispose of it. You'll always be kept updated on costs.

From 16 September 2024, the FBA fees for oversized "Small" items in the UK, France, Italy, Spain and Germany will be reduced by up to £1.60/€1.87, allowing sellers to offer a wider range of compact, heavier products and increase their profit margins.

Get started with FBA in five simple steps

Register for FBA

Register for FBA

After creating your Amazon Selling Partner account, log in to Seller Central.

Check your FBA registrations status in the Account Information page.
Create new or convert product listings to FBA

Create new or convert product listings to FBA

Decide on the products you would like to send to Amazon. You can either convert existing products or create new ones.

The FBA Opportunities page on Seller Central can help with recommendations from your existing products.
Prepare your products and send them to our fulfilment centres

Prepare your products and send them to our fulfilment centres

Follow specific preparation guidelines in the "Packaging and Prep Requirements" help page on Seller Central.

Learn about the Send to Amazon Workflow on Seller University.
We ship what you sell

We ship what you sell

Once we receive your products in our fulfilment centres, your product listing will be live on FBA.

When a customer places an order, we take care of packing, sending it to them and providing customer service.
Manage and grow your FBA business

Manage and grow your FBA business

In Seller Central, you will be provided with detailed reporting tools and dashboards to help forecast your FBA inventory.

The perfect incentive to start selling with FBA

The FBA New Selection Programme

The FBA New Selection programme offers free storage, removals and return processing for a limited time for eligible new-to-FBA ASINs. Once you enrol in the programme, you can use these benefits for an unlimited number of new parent ASINs per year.
10% rebate on average for branded ASIN sales. The rebate will be applied for Selling Partners who complete brand registry.
Free monthly storage for 120 days and free removals for 180 days for 100 units of standard-size items.
Free return processing only on apparel, shoes and bags.
You'll be enrolled in the programme automatically if you create your first shipment within 90 days of listing your first buyable ASIN.

From 16 September 2024, the FBA fees for oversized "Small" items in the UK, France, Italy, Spain and Germany will be reduced by up to £1.60/€1.87, allowing sellers to offer a wider range of compact, heavier products and increase their profit margins.

Grow your business with the Pan-European programme and Remote Fulfilment between the UK and EU

Reach millions of potential customers across Europe by entering new diverse stores with Amazon support.
"Such a low-hassle way to sell products into the EU"
Dhruvin Patel
Optometrist and Founder, Ocushield
Pan-European FBA

Expand your reach with flexible storage options, thanks to Pan-European FBA

Save on your fulfilment costs by up to 53%* in all the countries where you store your products.
Accelerate your growth with flexible storage. You decide where to store your products.
Delight your customers with Amazon faster delivery. We will take care of storing your products close to customers at no additional cost to you.

* Calculated as the highest achievable savings comparing the EFN fulfilment fees with the local fulfilment fees for each size/weight.
Map of Pan-European FBA
VAT with the European Fulfilment Network

Sell across the border without the requirement of additional VAT with the European Fulfilment Network

Inbound your products to one country and offer them to millions of customers across Europe. Amazon will simply use that inventory to fulfil cross-border orders.
Fulfil cross-border orders in both the EU and UK with a single VAT number as Amazon will be responsible for the payment of VAT.
Let Amazon take care of duties and customs. You sell, we ship.

How the programme works: Pan-European FBA

Remote Fulfilment between the UK and the EU (UK-EU RF)

Inventory management
Flexible storage: you decide where to store your products.
Your products stored across United kingdom, France, Germany, Italy and/or Spain.
Fulfilment costs
Local fulfilment fees in the countries you select for storage, while cross-border fees in the remaining ones.
Cross-border fees between EU and UK
Importer of record
Selling Partner
Customer
VAT requirements
VAT number required where goods are stored
VAT number not required in the destination store

List your product in storage countries with just two clicks and free of charge

European Expansion Accelerator is an automated solution that expands your Amazon business and creates your product listings, pricing, shipping settings and templates, and enrols your products into fulfilment programmes in the stores selected for storage.
Expansion into Europe

Choose the right products for FBA, recommended by our advanced machine-learning tools

Check which products in your catalogue could see the uplift in sales by enrolling in the FBA programme with our "FBA Opportunities" tool, available in Seller Central. Grow your business by enrolling these high-potential products into FBA.

Utilising advanced machine learning, this tool identifies products in your catalogue that stand to gain the most from FBA, helping you make informed decisions to maximise your success.
FBA

From 16 September 2024, the FBA fees for oversized "Small" items in the UK, France, Italy, Spain and Germany will be reduced by up to £1.60/€1.87, allowing sellers to offer a wider range of compact, heavier products and increase their profit margins.

Take a look at other programmes and features available for you!

heavy and bulky products
Let Heavy & Bulky lighten your load
Using our delivery fulfilment solutions takes a load off your mind. You can minimise failed deliveries, improve communication with customers and increase your delivery accuracy.
low-price items
Low-Price FBA
Enjoy faster delivery times on your low-price selection of products as well. Check the eligibility of your products for discounted fees.
automotive parts
Amazon Automotive Part Finder
Offer the best selection of genuine parts and accessories from original equipment manufacturers and deliver them with faster and convenient shipping.

How do the fees work?

Our fees vary according to the type of products, product dimensions and programmes you are selling with. Here's a comparison of FBA charges for two different product types stored and sold in one month.

Product

Mobile phone

Wooden cabinet

Dimensions
18 x 10 x 3 cm
74 x 56 x 32 cm
Weight
300 g
6.2 kg
Size band
Small parcel = <400 g
Standard oversize = <9.76 kg
Product price on Amazon.it
€500
€100
Number of units fulfilled by FBA
100
100
Total revenue
€50,000
€10,000
Referral fee per unit
€35
€15.30
Total referral fees
€3500
€1530
Storage cost per unit
<€0.01
€2.63
Fulfilment cost per unit
€4.03
€13.62
Picking, packing, customer service
Included
Included
Total FBA charges per unit
€4
€16
Total FBA charges
€404
€1625
Fee percentage
0.56%
16.25%
The example mentioned above is for illustration purposes and charges may vary. In addition to the above-mentioned fees, a monthly subscription of €39 is required to sell on Amazon. For more information, see here.

Take a look at our rates

You can find more details about FBA and a full set of our fees in the following languages:

FBA revenue calculator

Estimate your Amazon revenue

Provide your product details and shipping costs to see an instant cost comparison between FBA and other fulfilment methods.
FBA revenue calculator

All the help you need to succeed

As an Amazon Selling Partner, you have access to support options and educational resources that have been tailored to your unique needs.
Amazon Marketplace Professional Services
Amazon Marketplace Professional Services
Navigate a constantly changing environment with your very own Marketplace Consultant always by your side.
The VAT Hub for compliance
The VAT Hub for compliance
Your one-stop shop for VAT requirements and compliance.
Seller University
Seller University
Your ultimate hub of free education, equipping you with the knowledge and skills to excel in the Amazon Store.
Want some more information?

FAQ

What is Fulfilment by Amazon?
Fulfilment by Amazon (FBA) is a service where Amazon will take care of storing, packing and shipping your products, handling customer support and returns.

When you sign up for FBA, the first thing you'll need to do is pack and ship your products in bulk to one of our fulfilment centres.

FBA also has special programmes for specific types of products to suit your business, like Low-Price FBA, Pan-European FBA, FBA Subscribe & Save, Multi-Channel Fulfilment and FBA Heavy & Bulky.
Is Amazon FBA really profitable?
Selling in the Amazon store with FBA can be very profitable. Your sales may achieve a boost of up to 35%* as a result of free faster delivery that customers love.
Is Amazon FBA good for beginners?
Yes, Amazon FBA is a good option for beginners with small or medium-sized enterprises.

Over 225,000 European small and medium-sized enterprises and brands sell on Amazon, and many of them use Amazon FBA to access Amazon's world-class customer service and returns, along with other advantages, such as automatic Prime eligibility. These benefits can help their businesses scale quickly.

Learn more in our "beginner's guide to selling on Amazon".
What can I sell with Amazon FBA?
What you can sell on Amazon FBA depends on the brand, product and category. Some products are open to all sellers, while others may require a professional seller account.

Check out the list of restricted products and products that are not eligible for FBA. To sell branded products that are protected by copyright, patents or trademarks, you must be either the owner of the business or an authorised reseller. To sell refurbished or pre-owned items, you need to qualify to sell on Amazon Renewed.
What is "fulfilment"?
The entire process of receiving, storing, picking, packing and then shipping orders to the customers, including returns or exchanges, is called fulfilment.
To fulfil an order, you can opt for in-house fulfilment, third-party fulfilment, Fulfilment by Amazon (FBA) or multi-channel fulfilment.
How do I get free storage, removals and return processing?
The FBA New Selection programme makes the launch of new products on FBA more accessible by offering free storage, free removal and free return processing of your new-to-FBA ASINs. In addition, brand owners who complete Brand Registry can take advantage of a monthly rebate of 10% on average for their sales of branded ASINs. If you're a new seller, you'll be enrolled in the programme automatically if you create your first shipment to our fulfilment centres within 90 days of listing your first buyable ASIN.
What's the difference between FBA and FBM?
FBA is Fulfilment by Amazon and FBM is Fulfilment by Merchant. With FBA, Amazon handles the entire fulfilment process for you; whereas with FBM, the merchant (you) is responsible for storing, packing, shipping and delivering products to customers.

FAQ

What is an Amazon FBA seller?
An Amazon FBA seller is any e-commerce business that sells products via an Amazon store and is enrolled in the Fulfilment by Amazon (FBA) programme.

Amazon takes care of logistics and operations for FBA sellers, while FBA sellers themselves are responsible for selecting their products, shipping their inventory to Amazon FBA fulfilment centres and ensuring that the inventory is always up to date.
How do I prepare my products for shipment to the fulfilment centre (FC)?
To prepare your products in the best possible way, watch this video to learn how to label, pack and send your first FBA shipment.
What happens once my FBA shipment reaches the Amazon FC?
Once your products are shipped to the FC, you can track the progress on the Shipping Queue page under the Shipments tab. Shipment statuses are:

Delivered: your shipment has been delivered to the FC, but not yet checked in.
Checked in: your shipment has been moved from the facility yard to the dock door and is ready to be unloaded.
Receiving: scanning of your shipment ID labels and units is in progress; they will be available for
sale once they have been processed.
Closed: all units in your shipment have been positively received. If your products were in transit to an FC prior to the shipment being closed, your shipment will continue to be received. Do not, however, send inventory on a closed shipment as this may result in overage charges and the inventory not being properly received by the FC.
How much does FBA cost per item?
There are different fees based on which FBA services you opt for:

1. Fulfilment fees charged per unit sold, inclusive of packing, shipping, handling, customer service and returns.
2. Monthly Inventory Charges based on the inventory in the Amazon FBA fulfilment centres.

Amazon's estimating tools like Revenue Calculator, Fee Review Report and Manage Your Inventory will help you estimate your FBA fees.
Are all Prime orders fulfilled by Amazon?
No, not all Prime orders can be fulfilled by Amazon.

For items that don't work well with FBA, like those that don't move quickly or the demand for which is hard to predict, there's Seller Fulfilled Prime (SFP). This is a programme available to Amazon Prime members who can ship orders directly from their warehouse or storage location.
How does Amazon handle customer returns/refunds and customer service for my FBA orders?
With FBA, Amazon provides customer service and handles returns for all your FBA orders on your behalf.

Returns: when a customer-returned product comes back to a FC, the condition of each item is assessed to determine if the item is sellable or unsellable. If sellable, it will be returned to your inventory and made available for purchase again; if unsellable, we will assess who caused the damage and determine the eligibility for reimbursement.

Refunds: a refund is a customer credit for all or part of the cost of a purchased item. In some cases, customers are issued a "return-less refund", meaning the customer isn't required to send the item back to the fulfilment centre but will still benefit from the credit. Some items that are not eligible for return may be eligible for a refund.

FAQ

How does Pan-European FBA work?
After you've sent your products to an EU fulfilment centre, we'll store your inventory across our fulfilment centres in the EU countries that you enabled for inventory placement in order to meet anticipated customer demand. We distribute your inventory across these countries at no additional cost. You can track your Pan-European FBA offers by using all of your standard reports and tools.

Pan-European FBA will only become active for a product after two conditions are met:
1) You have created an active FBA offer in all of the Amazon European stores listed as required on Pan-European FBA inventory.
2) You have sent your products to an EU fulfilment centre and enabled inventory placement in at least two countries among Germany, France, Italy, Spain or Poland. Belgium and the Netherlands are currently not options for Pan-European FBA inventory placement.
How does Remote Fulfilment between the UK and the EU work?
This programme allows FBA sellers with an EU account to store their inventory in local fulfilment centres and fulfil orders from other EU stores, maximising inventory control and flexibility. To sell between the UK and the EU using Remote Fulfilment, you must have the following:
• Access to both the UK and the EU stores in your Seller Central account.
• Shipping programmes and export settings enabled. For EU-to-UK fulfilment, all EU stores must be enabled for export (Germany, Italy, France, Spain). If you have more than one EU account, each account must be managed separately.
What is FBA's Manage Excess Inventory?
Amazon FBA's Manage Excess Inventory tool helps you track listings that have excess inventory and provides you information to take relevant action, as well as suggestions to improve the inventory performance. It helps you evaluate product demand and costs, seller inputs and price elasticity, identifies problems that may be affecting your product sales and gives you options for selling your inventory.
What is the FBA sell-through rate?
The FBA sell-through rate is the number of units sold and shipped in the last 90 days divided by the average number of units in stock. The average number of units in stock is obtained by taking snapshots of the inventory levels on the particular day in question, as well as 30, 60 and 90 days before that.

Your Manage Inventory Health Report on Seller Central shows your recommendations to improve your sell-through rate.
What is FBA's stranded inventory percentage?
A listing may become stranded if it was not created properly in the first place or if it gets suppressed. If this happens, it starts collecting storage fees but is not available to be sold because the listing is not active.

Your performance is measured by the percentage of your FBA inventory units that can't be bought on Amazon right now. This is called the "stranded inventory percentage".
Your performance is measured by the percentage of your FBA inventory units that can't be bought on Amazon right now. This is called the "stranded inventory percentage".
What is the FBA Restock Tool?
The FBA Restock Tool helps you keep track of how many items you have in stock so that you can meet customer demand; it suggests which products to restock, how many to order and when to ship them.

This smart optimisation tool helps you predict when to replenish your items in stock, while taking into account your variable costs, expected revenue and future demands. The recommendations help you get the best return on your inventory investment by keeping just the right amount of inventory. The FBA Restock Tool helps you keep track of how many items you have in stock so that you can meet customer demand; it suggests which products to restock, how many to order and when to ship them.

This smart optimisation tool helps you predict when to replenish your items in stock, while taking into account your variable costs, expected revenue and future demands. The recommendations help you get the best return on your inventory investment by keeping just the right amount of inventory.
What is FBA's excess inventory percentage?
The excess inventory percentage is the percentage of your FBA inventory units that are excess or remain unsold for more than 90 days.

Excess or aged inventory negatively impacts the Inventory Performance Index (IPI), which measures how well your inventory is doing over time.

Your IPI score provides an indication of how you are managing your FBA inventory. Your performance dashboard helps you find ways to increase sales, cut costs and keep track of key performance metrics.
What is the FBA in-stock rate?
The in-stock rate tracks how successfully you maintain popular goods in stock.

This accounts for FBA goods that have had sales in past 60 days only. It doesn't account for items without sales or for seller-fulfilled products (i.e. products for which you handle the storage, packing and shipping).

In Seller Central, this metric is shown on the inventory dashboard and updated daily. Maintaining a 90–100% in-stock rate is considered good.
What are the FBA recovery services available?
Amazon provides programmes to help FBA sellers recover value from customer returns and excess inventory. With the FBA Grade and Resell service, sellers can recoup value from unfulfillable customer returns by having them professionally graded and relisted as used items. With the FBA Liquidations programme, sellers can sell off excess or unsold inventory through Amazon's liquidation channels to recover some of the original cost. Enable FBA recovery services on Seller Central.
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