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Conflavoro PMI
Digital Academy

Digital training for Italian companies

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Conlavoro PMI Digital Academy is a training programme from Conlavoro PMI (the national confederation of small and medium-sized enterprises) and Amazon, with the ambitious goal of making Italian entrepreneurs more aware of how important it is to correctly use major digital tools in their business operations. The programme is a rewarding and profitable experience, both for entrepreneurs who have little or no knowledge of the topics covered and for those who have already incorporated digitalisation and e-commerce into their business strategy. Conlavoro PMI Digital Academy will teach participants the key concepts of access to credit, privacy laws in Europe, and notably will provide the know-how required to create, adapt or grow online business channels from an SEM (Search Engine Marketing) perspective, along with digital branding for their company in general.

Who is the Digital Academy for?
Conlavoro PMI Digital Academy, which is completely free of charge, is aimed at owners, directors and marketing and communication managers of small and medium-sized enterprises. The training is suitable for anyone interested in digital business and offers new, dynamic and universal knowledge regardless of market sector: craftspeople, traders, tourism operators and caterers, agriculturists and manufacturers are just a few examples of those who would benefit.

Sign up for upcoming free events!

Date and time: Tuesday 24 May, 5:00 p.m. – 6:30 p.m.

Brand positioning for online companies: make your brand or product stand out online

This session teaches you how to lay a solid foundation for online sales, starting with branding strategies that let you position your brand and/or product, making it stand out from the competition. The construction of your listing will also be analysed, using the value ladder and funnel strategies to better focus communication efforts. We'll also talk about the need to create an e-commerce team and the functions that this team, made up of internal staff or outsourced suppliers, must perform in order to ensure effective communication and the sale of products and services online.

Delivered by: Gianluca Lo Stimolo

Date and time: Thursday 9 June, 5:00 p.m. – 6:30 p.m.

Digital tool – Selling online. Instructions for use

During the session, we will shed some light on the notion of "online sales". We will then introduce the main online promotion tools and explain how to choose the best one for you, if a choice needs to be made. Participants will then be given a series of instructions on how to create their own ads in-house, or how to assess the work offered by professionals in the sector (agencies or freelancers), to promote their brand, their products or services.

Delivered by: Luca Bartoli

Date and time: Thursday 23 June, 5:00 p.m. – 6:30 p.m.

GDPR online – Selling online. What you need to know

This training course addresses the most common issues faced by online sellers using e-commerce and marketplaces. We'll provide a general overview of the applicable legislation, to give course participants a simpler and more intuitive understanding of the obligations to be met, with a particular focus on requirements relating to privacy and data processing. Data collection, payment processing, incorporating advertising campaigns into newsletters, managing cookies and online profiling are just some of the issues that will be addressed in order to keep promoting the correct and conscious use of such an important sales channel.

Delivered by: Marco Martorana

Date and time: Thursday 30 June, 10:30 a.m. – 1:00 p.m.

Bootcamp from POLIMI (Polytechnic University of Milan)

Join the Bootcamp on 30 June. A free intensive course for developing digital skills for selling online, created by the POLIMI Graduate School of Management and hosted by Amazon, in collaboration with Conlavoro PMI.
The following topics will be covered during the event:
- New business opportunities in the vortex of digital transformation
- How to design a digital business model for your company
- Platform business models: opportunities and key elements
- How to sell on Amazon in just a few steps
- The Amazon Made in Italy storefront

Delivered by Prof. Antonio Ghezzi of POLIMI and Amazon
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