EVENTS AND WEBINARS

Events and seminars

These webinars are useful for those who are just starting out, but also for those who have been selling in Amazon stores for a while and would like more in-depth guidance.
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Next webinars

These webinars are useful for those who are just starting out, but also for those who have been selling in Amazon stores for a while and would like more in-depth guidance.
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How to sell on the Amazon store step by step

Agenda (60 minutes):
  • From offline to online: the importance of online presence and sales
  • Opportunities and potential for small and medium-sized enterprises
  • How to sell on Amazon, in a few steps
  • Questions and answers in real time: our experts answer your questions by voice or chat
Every two weeks, on Wednesdays
4:00 p.m.

Dates: Tuesday, 7 June 2022 from 9:00 a.m. to 12:00 p.m. CEST

Plan. Get ready. Prime Day

Level: All
Group: for professional sellers and suppliers
Join Amazon Ads and learn how to create the best strategy possible for your next peak period. During our virtual summit, we'll help you create a personalised plan so that you can get the most out of your key shopping days.
  • Establish a solid foundation for your advertising with effective product detail pages.
  • Depending on your advertising experience, learn how to set up a campaign for peak periods or optimise one that you already have.
  • Review common advertising challenges (think about planning event-specific budgets for your campaign or identifying best-performing keywords) and find quick solutions for them.
  • Use your reports to keep the momentum going and take advantage of valuable data for your next peak period.

Dates: Wednesday, 8 June 2022 from 9:00 a.m. to 12:00 p.m. CEST

Plan. Get ready. Prime Day

Level: All
Group: For suppliers or sellers enrolled in the Amazon Brand Registry
Join Amazon Ads and learn how to create the best strategy possible for your next peak period. During our virtual summit, we'll help you create a personalised plan so that you can get the most out of your key shopping days. We will cover the following topics:
  • find out how to incorporate different brand buying experiences into your phased planning.
  • learn about how important consistent branding is in advertising, with insights from Amazon guest speakers.
  • analyse different reports and specific information for various success-dependent solutions during peak periods.

Dates: More dates

Introduction to campaign targeting methods

Level: Beginner
Group: for all sellers and vendors
  • Explore different targeting methods: automatic and manual, by keywords and by product
  • Learn how and when to choose each targeting method to maximise campaign performance
  • Live Q&A session with advertising experts

Dates: More dates

Create and launch your store on Amazon

Level: beginner
Group: for vendors and sellers enrolled in the Amazon Brand Registry
  • Find out how to create a free multi-page store to promote your story and your selection of products
  • Live step-by-step demo on how to create a store
  • Live Q&A session with advertising experts

Dates: More dates

Find out how to optimise your Sponsored Products campaigns

Level: Intermediate
Group: for sellers who are not enrolled in the Amazon Brand Registry
  • Find out how to make your Sponsored Products campaigns even more effective
  • Refine your keyword strategy, CPC and your understanding of listing strategy
  • Live Q&A session with advertising experts

Dates: More dates

Tips for optimising and expanding your sponsored ad targeting strategy

Level: Intermediate
Group: for all sellers and vendors
  • Learn how to analyse and optimise your sponsored ad targeting strategy to meet your business goals
  • Expand your reach through different targeting methods
  • Live Q&A session with advertising experts

Dates: More dates

Extend your reach with Sponsored Brands

Level: Intermediate
Group: for vendors and sellers enrolled in the Amazon Brand Registry
  • Learn how to create a holistic strategy with Sponsored Brands and Stores to help maximise sales and knowledge
  • Live demo on how to create your first Sponsored Brands campaign and connect it to your store
  • Live Q&A session with advertising experts

Dates: More dates

How to optimise your store to attract shoppers

Level: Intermediate
Group: for vendors and sellers enrolled in the Amazon Brand Registry
  • Find out how to promote your story and your selection of products with Stores
  • Learn how to measure traffic and sales with store data
  • Live Q&A session with advertising experts

Dates: More dates

Know your campaign tools: Focus on Sponsored Products reports

Level: Advanced
Group: for all sellers and vendors
  • Learn how to measure the impact of Sponsored Products campaigns
  • Learn how to use advertising reports to understand and optimise performance
  • Live Q&A session with advertising experts

Dates: More dates

Know your campaign tools: Focus on Sponsored Brands reports

Level: advanced
Group: for vendors and sellers enrolled in the Amazon Brand Registry
  • Learn how to measure the impact of Sponsored Brands campaigns
  • Learn how to use advertising reports to understand and optimise performance
  • Live Q&A session with advertising experts

Dates: More dates

Live advertising support: chat with our advertising experts

Level: all
Group: for all sellers and vendors
  • Join us for live hands-on support
  • Ask our advertising experts your questions
  • Get tips for optimising campaigns

Dates: More dates

Strong bases, effective ads: preparing for advertising

Level: All
Group: for all sellers and vendors
  • Learn how to prepare for advertising and improve your current performance
  • Learn more about advertising eligibility criteria and key retail basics to consider when creating sponsored ad campaigns
  • Live Q&A session with advertising experts

Dates: More dates

Build your brand identity with Amazon Advertising

Level: beginner
Group: for vendors and sellers enrolled in the Amazon Brand Registry
  • Find out how to strategically build your brand on Amazon using our advertising solutions and marketing tools
  • Find out how to measure the impact of your branding to better optimise your creative advertising campaigns
  • Live Q&A session with advertising experts

Dates: More dates

Stand out in search results with Sponsored Brands video ads

Level: Advanced
Group: for vendors and sellers enrolled in the Amazon Brand Registry
  • Find tips to help you launch your first ad
  • We'll show you how to create a short and impactful video
  • Live Q&A session with advertising experts

Dates: More dates

How to optimise your store to attract shoppers

Level: Advanced
Group: for vendors and sellers enrolled in the Amazon Brand Registry
  • Find out how to promote your story and your selection of products with Stores
  • Learn how to measure traffic and sales with store data
  • Live Q&A session with advertising experts

Dates: More dates

In-depth study on bulk operations

Level: advanced
Group: for all sellers and vendors
  • Learn how to create and edit multiple sponsored ad campaigns at the same time
  • We'll explore how to fill out the bulk sheets, understand the data and troubleshoot
  • Live Q&A session with advertising experts

Dates: More dates

Introduction to Sponsored Display

Level: intermediate
Group: for vendors and sellers enrolled in the Amazon Brand Registry
  • Learn how to engage the right audience segments and achieve your goals with Sponsored Display
  • Live demo on how to create your first campaign
  • Live Q&A session with advertising experts

Dates: More dates

Global expansion: tips for advertising in multiple marketplaces

Level: Intermediate
Group: for all sellers and vendors
  • Develop your business and your brand around the world
  • Learn how to run sponsored ad campaigns in suitable marketplaces
  • Live Q&A session with advertising experts

Dates: More dates

Tips for optimising your budget and listings

Level: Intermediate
Group: for all sellers and vendors
  • Learn how to use budget and listing strategies
  • Scenario-based guidance
  • Live Q&A session with advertising experts

Dates: More dates

Tips for optimising keywords

Level: Intermediate
Group: for all sellers and vendors
  • Learn how to identify the most effective keywords
  • Learn how to refine your keyword and match type strategy
  • Live Q&A session with advertising experts

Past webinars

Title
Description
How to sell on the Amazon store step by step
Learn how to sell on Amazon, in just a few steps.
Features and costs of selling with FBA
Learn about the benefits of Fulfilment by Amazon and how it works.
How to fully protect your brand on Amazon
Learn the benefits of the Amazon Brand Registry and how to register.
The Pan-European programme: Expand your business across Europe!
Introduction to the Pan-European programme: what it is, how it helps you increase sales and how to enrol in the programme.
Stay competitive on Amazon: assign prices automatically
Tool features, tricks and benefits
Live demonstration of use
Grow your B2B channel with Amazon Business
B2B e-commerce opportunities. Find out what Amazon Business is and how it works.
Customer Service Introduction to deals, promotions and reviews
Overview of deals. Step-by-step guide on how to create a deal. Marketing opportunities

Learn more with Amazon Accelerate virtual webinars

The Amazon Accelerate programme is a free educational programme for those who want to start a new online business or accelerate an existing one. Amazon Accelerate goes beyond selling on Amazon and covers a number of key topics to help your business succeed in e-commerce.

Through our live webinars with Amazon experts, and with our partners, you can learn how to start selling your products online and expand your business.

Who are the Amazon Accelerate Virtual Academies aimed at?

The initiative is aimed at small and medium-sized enterprises and entrepreneurs who want to learn everything necessary to understand the strategic and operational elements encountered on the e-commerce market. These webinars are relevant to all physical product sellers for both consumers (B2C) and businesses (B2B).
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