Grow your business across the European Union with Pan-European Fulfilment by Amazon
Save up to 53% on management costs and increase your FBA sales by up to 24%**
*Based on a February 2020 study of 876 Pan-European FBA selling partners with storage enabled in all European countries, compared to similar selling partners who had not joined the Pan-European FBA programme.
**Based on an August 2023 study that analyses 1.9 million Pan-European FBA listings against similar FBA listings that do not use Pan-European FBA. This is provided for general reference purposes only. It does not reflect data updated in real time and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including, but not limited to, seasonality, sale price, and the management solution currently in place. Amazon does not guarantee any particular outcome for your business by using Pan-European FBA.
**Based on an August 2023 study that analyses 1.9 million Pan-European FBA listings against similar FBA listings that do not use Pan-European FBA. This is provided for general reference purposes only. It does not reflect data updated in real time and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including, but not limited to, seasonality, sale price, and the management solution currently in place. Amazon does not guarantee any particular outcome for your business by using Pan-European FBA.
Are you already selling with Fulfilment by Amazon?
Why sell with the Pan-European FBA programme?
Save up to 53% on fulfilment fees
Pay the domestic FBA fulfilment fees in the countries where you allow Amazon to store your products instead of the higher cross-border European Fulfilment Network fees. Click here to see your potential for cost savings.
Offer fast delivery with the Prime logo
Take advantage of fast delivery for orders from customers located in countries where Amazon is authorised to store your products. 91% of selling partners reported the highest levels of satisfaction with fast delivery across Europe.*
*According to the 2020 FBA satisfaction survey
Accelerate your growth with flexible storage
Enable placement in at least two countries including Germany, France, Italy, Spain or Poland. You can enable it by providing the VAT registration number in these countries or through COS.*
*Amazon will distribute and store your products for free, based on customer demand.
How does Pan-European FBA work?
Requirements
- Choose at least two Amazon Stores in the EU where you can store your products. We will move them at no extra cost.
- List your FBA products with the same SKU in all required EU Amazon Stores: Germany, France, Italy and Spain.
- Ensure that you meet compliance requirements for your products.
Using the new Pan-European programme has allowed us – and will continue to allow us – to expand our sales in a way that was unimaginable only two years ago.Sergio GiansanteCEO of Adognicosto (Italy)
Pan-European FBA
and the European Fulfilment Network
Pan-European FBA
European Fulfilment Network
Fulfilment fees
Pan-European FBA fees
European Fulfilment Network fees
VAT
A VAT number is required for each country where goods are stored.
A VAT number is generally not required for the destination store.
Inventory management
Amazon handles the distribution and storage of your products throughout the EU, in the countries that you have authorised to store your inventory.
Amazon only stores products locally, ready for domestic delivery or dispatch to other countries.
How to get started with Pan-European FBA
Step 1
Create an account as an Amazon Selling Partner and add your products to FBA.
Step 2
List your eligible FBA products in all required European Amazon stores (France, Germany, Italy and Spain) with the same SKU. The Build International Listings tool helps you to synchronise listing prices and create and transfer listings from a single source store to one or more destination stores.
Important: When posting listings in Germany and France, you must ensure that you comply with Extended Producer Responsibility (EPR). Click here for more details.
Important: When posting listings in Germany and France, you must ensure that you comply with Extended Producer Responsibility (EPR). Click here for more details.
Step 3
Allow Amazon to store your products in at least two countries* (France, Germany, Italy, Spain or Poland)
Step 4
Send your inventory to an Amazon Fulfilment Centre in the EU (Germany, France, Italy, Spain).
FAQ
Get answers to frequently asked questions about using Amazon for e-commerce.
What is Pan-European FBA?
Pan-European FBA is a service provided for Amazon selling partners to sell their products to customers across Europe in an easier and faster way. This can help selling partners save on fulfilment costs, offer fast delivery promises and reach a wider audience of customers.
How does Pan-European FBA work?
To sell your FBA products in Amazon's EU stores, you must have access to Seller Central accounts in the following EU stores: France, Germany, Italy and Spain. You must enable placement in at least two of these stores and send your inventory to an Amazon fulfilment centre. Additionally, you can also sell your products in Amazon's new EU stores available in the Netherlands, Poland, Sweden and Belgium.
Once you send your products to an EU fulfilment centre, we will store your inventory across our EU fulfilment network in the countries that you have enabled for inventory placement. This is to ensure that your products are available to meet anticipated customer demand. We will distribute your inventory across these countries at no additional cost.
To enjoy domestic FBA fulfilment fees for orders in Sweden and the Netherlands, you must enable placement in Germany. For orders in Belgium, you must enable placement in either Germany or France.
Once you send your products to an EU fulfilment centre, we will store your inventory across our EU fulfilment network in the countries that you have enabled for inventory placement. This is to ensure that your products are available to meet anticipated customer demand. We will distribute your inventory across these countries at no additional cost.
To enjoy domestic FBA fulfilment fees for orders in Sweden and the Netherlands, you must enable placement in Germany. For orders in Belgium, you must enable placement in either Germany or France.
Which marketplaces are included in Pan-European FBA?
The Pan-European programme is available in the following Amazon stores: Germany, France, Italy, Spain, Netherlands, Poland, Sweden and Belgium.
As of 1 January 2021, the UK is no longer part of Pan-European FBA. To sell with FBA in both the UK and EU4, you will need to send inventory to fulfilment centres in the UK and EU4 or sell with Remote Fulfilment between the UK and the EU.
As of 1 January 2021, the UK is no longer part of Pan-European FBA. To sell with FBA in both the UK and EU4, you will need to send inventory to fulfilment centres in the UK and EU4 or sell with Remote Fulfilment between the UK and the EU.
What are the fees for Pan-European FBA?
Through the Pan-European programme, you will pay local fulfilment fees in all the EU countries enabled for storage, and cross-border fulfilment (EFN) fees in the rest of the EU countries. You can find the detailed rate card of FBA fees in this guide.
How can I enrol in Pan-European FBA and what are the eligibility requirements?
To enrol in the Pan-European programme, you must meet the following eligibility requirements:
1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain and Poland.
3. Enable storage in at least two of these countries.
4. Make sure that your products meet the Pan-European product eligibility requirements.
5. Make sure that you are meeting VAT compliance. You can find more information about VAT compliance here.
6. Send your inventory to an Amazon fulfilment centre in the EU.
1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain and Poland.
3. Enable storage in at least two of these countries.
4. Make sure that your products meet the Pan-European product eligibility requirements.
5. Make sure that you are meeting VAT compliance. You can find more information about VAT compliance here.
6. Send your inventory to an Amazon fulfilment centre in the EU.
What are the benefits of Pan-European FBA?
Here are the main advantages of selling with Pan-European FBA:
1. It can help your business expand internationally.
2. It can help accelerate your growth with flexible storage.
3. You can start with just two VAT numbers, which means you won't need to register for VAT in every country where you sell.
4. You can sell to millions of customers with the Prime badge.
5. You can save up to 53% on your fulfilment costs.
6. Sell products at low prices through Pan-European FBA.
1. It can help your business expand internationally.
2. It can help accelerate your growth with flexible storage.
3. You can start with just two VAT numbers, which means you won't need to register for VAT in every country where you sell.
4. You can sell to millions of customers with the Prime badge.
5. You can save up to 53% on your fulfilment costs.
6. Sell products at low prices through Pan-European FBA.
How do I track my inventory and sales through Pan-European FBA?
When you enable countries for inventory placement, you are giving Amazon permission to store your FBA inventory in any of those countries. Amazon may then move your inventory between EU fulfilment centres at its own discretion and at any time, at no additional cost to you.
You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.
You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.
How can I sell FBA products at low prices through Pan-European FBA?
You can enrol your eligible products in the Pan-European FBA and the Remote Fulfilment between the UK and the EU programmes. Products will automatically receive FBA low-price rates when their price is equal to or lower than (including value added tax (VAT)) the following amounts:
£10 in the United Kingdom
€11 in Germany
€12 in France, Italy, Spain and the Netherlands
SEK 140 in Sweden
55 PLN in Poland
You can get more information about the low-price rates for Pan-European FBA here.
£10 in the United Kingdom
€11 in Germany
€12 in France, Italy, Spain and the Netherlands
SEK 140 in Sweden
55 PLN in Poland
You can get more information about the low-price rates for Pan-European FBA here.
Start fulfilling your orders across Europe with Pan-European FBA
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