Reach new potential customers with Amazon for Charity

Are you a charity looking to raise funds by selling new products while also increasing awareness of your cause and projects by reaching out to new Amazon customers?

Amazon for Charity lets you do this with zero selling fees.

Amazon for Charity

Why Amazon for Charity?

Strategic support

Raise funds

Sell your products with zero registration and selling fees in order to increase sales and donations
Customer engagement tools

Raise awareness

Promote your charity and advertise your cause and projects via the Amazon Storefront and your Amazon Brand Store, while enjoying access to additional visibility and promotional initiatives.
Amazon Merchandising

Reach out to new customers

Use the Amazon store to your advantage to reach out to new customers and better understand their buying behaviour.
Amazon Global Expansion

Build expertise

Access exclusive benefits and useful tools through the Amazon store.

How have we helped other charities?

In 2020, due to the Covid-19 pandemic, our campaign could not take place in the usual way. Luckily, Amazon was ready to take up the challenge and fully digitalise our campaign. The experiment was an extremely successful one and Amazon is now one of the distribution channels we use for most of the products in our campaign. Thanks to Amazon, we are able to reach new donors – young digital natives belonging to the Amazon community – and learn more about their consumption habits. In Amazon, we have found a partner committed to beating cancer together
The National Coinage and Stamp Factory – Royal Mint has created a very special coin, the proceeds of which (net of production costs) will go to the Red Cross to help with efforts to rebuild Ukraine.
Spanish Royal MintSpain

In Spain, someone is diagnosed with cancer every 5 minutes. At the Spanish Association Against Cancer, we work to help these families free of charge and to promote research, with 92 million euros’ worth of funds invested in 525 projects involving more than 1,000 researchers. Collaborating with Amazon helps us to ensure that anyone can contribute to cancer research and support patients and families simply by purchasing our products.
We are thrilled to have the opportunity to sell the Ronald McDonald House Charities Spain plush toys on Amazon. Thanks to this initiative, we will be able to reach out to many more donors within the Amazon community and thus enhance our brand awareness. We are very grateful to have Amazon as a partner and with this type of campaign you are helping us to provide comfort and assistance to the families we support.
Ronald McDonald FoundationSpain

Learn more

Amazon Global Expansion
Learn more about the Amazon for Charity programme
• Enter your details using the “Register your interest” button
• We will review your details and get in touch if you are eligible for the programme *

* Eligibility is at Amazon’s discretion. Given that we are in an early phase of the programme, only a limited number of charities can participate, even if eligible, and this may result in long waiting times to hear back from us after registering your interest.

How much does it cost to sell through
Amazon for Charity?

Amazon gives charities the opportunity to sell their products in the store with zero selling fees. Please note that fulfilment fees (including Fulfilment by Amazon and MFN) and other fees (including sponsored advertising) will remain unchanged and you will be subject to all selling standards set out in Amazon’s policies and codes of conduct.

Fulfilment by Amazon
Merchant Fulfilled Network
Subscription fees
Selling fees
€0 Referral fees
Standard Fulfilment by Amazon fees
€0 Referral fees

5 Steps to start selling on Amazon

Step 1

Registration and verification.

Step 2

Account set up and Brand Registry.

Step 3

Start selling on Amazon.

Step 4

Deliver your products to your customers (via your own network or using Fulfilment by Amazon).

Step 5

Aim to grow your sales through Amazon.

Frequently Asked Questions

How can I qualify to sell through Amazon for Charity?
To be considered for the Amazon for Charity programme, you must be a charity registered with Italy’s Single National Register. Eligibility for the programme is at Amazon's sole discretion. Given that we are in an early phase of the programme, only a limited number of charities can participate at any one time, even if eligible, and this may result in long waiting times to hear back from us after registering your interest.
What products can I sell?
You can only sell products in new condition, in line with Amazon’s policies. Used items are not eligible for the programme. The products may be products with your charity branding OR co-branded products and must be sold exclusively by your charity.
Where will my products be featured?
Customers will be able to learn more about your charity and purchase your products through the dedicated Amazon for Charity storefront. In addition, we will create tailored opportunities and organise events throughout the year to ensure that more and more customers are made aware of your charity.
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