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Aditi is the head of Amazon Launchpad Europe, a programme that helps startups and small businesses grow and become established brands. It has a dedicated team of experts trained to assist startups in their growth path, offering commercial advantages. Aditi is an expert business leader who has helped multi-million-dollar programmes in Europe, the United States and India to take off and grow. She puts her passion and experience at the service of entrepreneurs, creating new programmes and companies, providing specialised advice on incubators and supporting them with private investments.

Andy is a founding member and the Managing Director of Virgin StartUp, a non-profit organisation funded by the Branson family that aims to help founders in the United Kingdom during the creation and start-up phase of their businesses. Before contributing to the launch of Virgin StartUp in 2013, Andy trained as a chartered accountant at PwC and Deloitte, specialising in venture capital and private equity. This experience brought professional depth to his passion for entrepreneurship, having owned several businesses himself. These included Impact Artworks, an online service to transform photos into original hand-painted canvases, and My Club Mail, an email service for football fans.

In 2011, Jamie Siminoff created the world's first Wi-Fi video doorbell right in his garage. From that intercom he eventually went on to create Ring, a company that offers effective and accessible home security services and products for everyone. In 2018, Amazon purchased Ring, and with its support, Jamie and Ring continue to innovate while remaining one of the most cutting-edge companies in the industry. Prior to Ring, Jamie founded several successful businesses, including PhoneTag, the world's first company to turn voice messages into text messages, and Unsubscribe.com, a service that helps users remove promotional emails from their inboxes. He successfully sold both companies.