Innovation Awards logo

Applications are now closed

Change your startup – and the world – forever

The award that will transform your company

Do you develop cutting-edge, innovative products that drive daily life towards a better future for us all?

Participate for a chance to win the Amazon Launchpad Innovation Awards and dream of your startup taking off!

The prizes

20x finalists
- A featured Seller Spotlight placement on the Amazon Launchpad landing page
- Licence to use the Awards logo
- An Amazon Launchpad Innovation Awards trophy
Winner
- €100,000 to get your company off the ground.
- Free access to Amazon Launchpad for one year
- A featured Seller Spotlight placement on the Amazon Launchpad landing page
- Licence to use the Awards logo
- An Amazon Launchpad Innovation Awards trophy
Best local startups
- A featured Seller Spotlight placement on the Amazon Launchpad landing page
- Licence to use the Awards logo
- An Amazon Launchpad Innovation Awards trophy

Ready to take part?

Just verify that the following statements are true for your business. If yes, congratulations – you're eligible to take part!
  1. Your company is registered in an EEA (European Economic Area) country, the United Kingdom or Switzerland.
  2. It sells a physical product to consumers, not to other companies.
  3. Your company owns the brand of the candidate product.
  4. The company is a small or medium-sized enterprise with less than 250 employees and a total annual revenue below €50 million, and/or a total annual balance sheet not exceeding €43 million at the time of the application.
Other limitations may apply, so take a look at all the Terms and Conditions here.

Dates to remember

Timeline

WeWALK

We won €100,000 thanks to this competition. But even more important than the money, we gained visibility on the market. In addition to the funds we received, this initiative has most definitely helped us to expand our brand and get closer to our mission.
Jean-Marc FeghaliHead of R&D – WeWALK
Jean-Marc Feghali

Meet our judges

Aditi Singh
Aditi Singh
General Manager, Amazon Launchpad Europe
Andy Fishburn
Andy Fishburn
Virgin StartUp Managing Director
Jamie Siminoff
Jamie Siminoff
Founder and CEO of Ring

FAQ

How can I take part?
You can submit an application here. Make sure to submit your application by 29 May 2022. If you are selected as a finalist, we will notify you on 7 June 2022. At that point, you'll need to send us two samples of your product by 12 July 2022. The finalists will be announced to the public on 8 September 2022.
What criteria do I need to meet to take part?
- You must apply with a physical product
- The product must be sold to consumers
- The product must be available for sale to the public by 7 June 2022.
- Your company must be the brand owner of the candidate product
- The person submitting the application must be over 18 years old at the time of the application
- Your company must be registered in an EEA country, the United Kingdom or Switzerland
- The company must have less than 250 employees with an annual revenue below €50 million, and/or a total annual balance sheet not exceeding €43 million at the time of the application;
- The candidate product must not have received any prize during previous editions of the Awards.
Does my product have to already be on Amazon?
No. We accept applications from brands that already sell on Amazon and Amazon Launchpad, as well as from brands that have never sold in Amazon stores. However, to receive one year of free access to Amazon Launchpad and a Seller Spotlight placement, the award-winning brand must register to sell on Amazon and accept the Amazon Services Europe Business Solutions agreement and the terms of the Amazon Launchpad programme. Please note that fees are charged when selling on Amazon.
The 5% fee for participation in Amazon Launchpad will not be charged to the Winner (for a period of one year, subject to the terms and conditions of the Awards).
How will my product be judged?
All entries will be judged individually according to their merits.
The Winner will be determined by a judging panel based on the evaluation criteria, which include an evaluation of the following:

- the aesthetics and design of the product;
- the social, environmental and economic sustainability aspects of the product; and
- its uniqueness and differentiation.

The above list is not a hierarchical list, and the judging panel may assign a different weight based on different criteria.
The Winner will receive a prize of €100,000 and free access to Amazon Launchpad for one year, in addition to the finalist prize as listed below.
What do the 20 finalists receive as a prize?
- an Amazon Launchpad Innovation Awards trophy
- licence to use the Awards logo
- a featured Seller Spotlight placement on the Amazon Launchpad Innovation Awards landing page for at least one month
How many brands will win the competition?
Our judging panel will choose an Overall Winner and the top 20 brands as finalists.
We will also announce the best startup from each of the countries with the highest number of entries,
which will receive the finalists' prize:

- an Amazon Launchpad Innovation Awards trophy
- licence to use the Awards logo
- a featured Seller Spotlight placement on the Amazon Launchpad Innovation Awards landing page for at least one month
Is the Amazon Launchpad Innovation Awards a one-time initiative?
No, this is an annual competition dedicated to discovering the most innovative products created by pioneering startups.
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