Try the Amazon Launchpad startup incubator: a kick-start for your business

Thank you for your interest, but we are not accepting new enrolment requests at this time. Thanks in advance for your understanding.
Amazon Launchpad

What is Amazon Launchpad?

Amazon Launchpad is a startup accelerator that helps entrepreneurs to promote the sale of unique, innovative or eco-friendly products on Amazon by taking advantage of premium benefits. The Amazon Launchpad business incubator is ideal for startups and small and medium-sized enterprises that want to stand out from the competition through a unique selling proposition. Thousands of companies around the world have already taken advantage of the Amazon Launchpad startup incubator and its CRM tools for developing web marketing and merchandising strategies aimed at increasing online visibility and sales.

What are the benefits of Amazon Launchpad?

Strategic support

Strategic assistance

Get help from an experienced onboarding manager to promote the growth of your business

Identify market gaps by learning to recognise growth opportunities for your business. We help you set concrete goals, create listings, optimise product pages and get the most out of your account. When? You decide! Our training and educational resources are available on demand, 24/7. We'll be right beside you, following your progress step by step and providing you with personalised startup advice and the technical support that you need to achieve autonomy and success.
Customer engagement tools

Customer engagement management

Get premium tools to create connections between customers and your brand

Take advantage of our services and tools, such as A+ Premium and product page quality reports to enable your customers to interact with you and be better informed. This also helps to increase online visits and conversions. We'll help you to develop web marketing strategies by means of limited free promotions, fee discounts and by optimising advertising campaigns for sponsored products (where suitable). Thanks to our free translation services, you'll be able to sell throughout Europe and the UK, and you'll also be able to get AWS credits to grow your business in the cloud.
Amazon Merchandising

Amazon Merchandising

Increase the visibility of your product and distribute it across all Amazon stores

Put your brand in the spotlight with a dedicated storefront visible throughout Europe and the UK. Get access to Amazon's top promotional events, take advantage of limited free listings and benefit from placement on the Amazon home screen. Take part in invitation-only Amazon marketing and PR initiatives designed to turn startups into successful companies.
Global expansion

Global expansion

Take your brand to every corner of the world and expand your business from your local Amazon Launchpad into nine other marketplaces.

The Amazon Launchpad startup incubator allows you to penetrate new marketplaces, helping you to launch your new product and gain benefits for each region.

Hear from entrepreneurs who have already tried the Amazon Launchpad startup incubator

Unique cosmetics, innovative electronic gadgets, sophisticated foods and footwear: there are thousands of online brands and startups around the world that we have already helped to flourish by giving visibility to their original idea on Amazon.

How much does it cost to sign up for the Amazon Launchpad startup incubator?

On Amazon Launchpad, sellers pay a 5% referral fee in addition to the standard referral fees for each item sold. This additional referral fee is valid for all sales made through the account and is calculated on the basis of the total purchase amount paid by the buyer, including taxes and customs duties.
For more information on the potential financial impact (including ROI and return on investment period) of the Amazon Launchpad startup incubator, click here.


Who are the perfect candidates for Amazon Launchpad?
Before accepting an application, we review each request according to our criteria for joining the Amazon Launchpad startup accelerator programme. We are looking for innovative products in every sector, with a history and a unique selling proposition, that are willing to raise their potential globally.
Can I sign up if I'm already an Amazon seller?
Thank you for your interest, but we are not accepting new enrolment requests at this time. Thanks in advance for your understanding.
Do I need to re-register if I sell with Amazon Launchpad in another country?
If you are a member of one of the three North American stores (,,, the Australian store ( or the Indian store (, you have to reapply for Amazon Launchpad Europe. If, on the other hand, you are already enrolled in the Amazon Launchpad startup incubator through, the programme will automatically register you in all six European stores (,,,,, In this case, no new registration is necessary. Learn more about global sales here.
How can Amazon buyers discover my product through Amazon Launchpad?
Amazon Launchpad has dedicated storefronts in Amazon stores (,,,,, for Amazon Launchpad products. In addition, with the startup advice from our account management and marketing teams, you can improve the visibility of your products, which are treated like any other listing on Amazon and are therefore visible in buyer searches.
How long does the programme last?
The minimum duration of the startup accelerator programme is one year. At the end of this period, you can decide whether to automatically extend your subscription or to cancel it at any time by email with 30 days' notice.
Where can I learn more about signing up to Amazon Launchpad?
Submit your request to enrol in the programme and our team will contact you as soon as possible. You can also check out the Amazon Launchpad help page on Amazon Seller Central or Amazon Seller University.
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