Fulfilment by Amazon New Selection Programme

FBA New Selection Programme offers fee credits on sales, free storage, free liquidations, free customer returns processing, voucher credits and Vine credits for a limited time for eligible, branded new-to-FBA ASINs. Once you enrol in the programme, you can use these benefits for an unlimited number of new parent ASINs per year. To get the benefits, you must maintain eligibility after enrolment. You may qualify to receive fee credits equivalent to a referral fee of 10% (or your existing rate, whichever is lower) on your first 100 units sold and 5% (or your existing rate, whichever is lower) on the next 100 units sold of eligible new-to-FBA parent ASINs. The United Kingdom and European Union stores (Germany, France, Italy, Spain) are treated as separate regions. You can independently qualify for FBA New Selection Programme benefits in each region.

Already enrolled in the existing FBA New Selection Programme? You'll automatically receive the updated programme benefits on new branded FBA ASINs starting on 30 July. No action is needed during the introductory period (30 July–31 October 2026).

To continue receiving benefits beyond 31 October, you must confirm your enrolment.

"It can reduce some trial-and-error cost. I found it also works for the seasonal products, as I can do the clearance after the peak season with less clearance costs.

— Fawen Shi