Reach millions of business customers

On average, B2B customers tend to have a larger basket size and return products less frequently.

Are you already selling on Amazon?

Visit B2B Central


Not selling on Amazon yet?


€39 (excl. VAT) per month + selling fees

What is Amazon Business?

Amazon Business gives you additional opportunity to grow your sales with new business customers of all types and sizes.

Grow with us

Reach five million business customers

globally, including the largest companies, universities, cities, hospitals, schools and other organisations in the EU and UK.

Gain customer trust

Benefit as a seller from Amazon's outstanding customer awareness and trust

Grow with Amazon's support

via selection, pricing and invoicing solutions to help you be successful with B2B customers
Our customers include:


Fortune 100 companies


of the 100 most populous local governments


of the 100 largest hospital systems


tax-exempt charitable organisations

Amazon Business features
for selling partners

free of charge for registered selling partners
Accept requests for quotes

Selection recommendations

To support you in defining what products to sell, we analyse and share with selling partners what products are highly demanded by business customers.

Business pricing and quantity discounts

Using Business pricing tools, you can create and automate a pricing strategy exclusive to business customers and incentivise them to purchase in bulk by offering tiered quantity discounts.
Business pricing and quantity discounts
VAT-exclusive price display

VAT Calculation Service: VAT-exclusive pricing and invoicing automation

Amazon helps you deliver compliant invoices as your business customers require. The VAT Calculation Service calculates the VAT included in your listing price to display VAT-exclusive prices on your offers to business customers. It will create and deliver VAT invoices (or receipts for VAT-exempt selling partners) automatically on your behalf. You'll have access to detailed reports and can benefit from a stronger relationship with customers, thanks to the guarantee of issuing an invoice for each transaction.

$35 billion

global annualised Amazon Business sales

Over 50%

of these sales are generated by selling partners

75 million

items sold annually by EU and UK sellers on Amazon Business

Get started with Amazon Business

Step 1

Register as a selling partner
If you are already a registered Amazon seller, move to step 2 as you can automatically sell on Amazon Business too

Step 2

Add products to your catalogue
Either one by one or using bulk tools.

Step 3

Grow sales with specialised B2B features
You can automate invoicing using our free VAT Calculation Service, set business prices and quantity discounts to tailor your offers to business customers and expand your selection with high-in-demand product recommendations.
Congratulations! Now you're all set up and we will notify you when customers place an order, so you can ship the item and get paid.

Would you like more support from Amazon? Amazon is here to make your life easier. Benefit from one of the most advanced and trusted fulfilment networks in the world, letting Amazon handle the storage and shipping of your products. Learn more about Fulfilment by Amazon (FBA).

Are you already selling on Amazon?

Visit B2B Central


Not selling on Amazon yet?


€39 (excl. VAT) per month + selling fees

lofi ui of mobile app for Amazon Business


Interested in parcel shipping?

Learn what Amazon Shipping can do for you. Explore Amazon's reliable parcel delivery service to ship your parcels straight to your customers. Start your journey today.

Start selling today

Put your products in front of the millions of customers who search on Amazon every day

Are you already selling on Amazon?

Visit B2B Central


Not selling on Amazon yet?


€39 (excl. VAT) per month + selling fees

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