Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveReach Amazon Business customers who tend to have a larger basket size and return products less frequently
Amazon Business connects you with over 8 million customers globally, including the largest companies in the EU and the UK, as well as universities, hospitals, schools and public-sector organisations.
€39 (excl. VAT) per month + selling fees
$35B
global annualised Amazon Business sales
75%
On average, B2B customers order 75% more units per order than B2C customers.*
30%
On average, B2B customers make 30% fewer returns than B2C customers.**
97
Our customers include 97 of the Fortune 100 companies
What is Amazon Business?
Amazon Business gives you additional opportunity to grow your sales with new business customers of all types and sizes — and it's free for our selling partners
Selection recommendations
To support you in defining what products to sell, we analyse and share with selling partners what products are highly demanded by business customers.
Business pricing and quantity discounts
Using Business pricing tools, you can create and automate a pricing strategy exclusive to business customers and incentivise them to purchase in bulk by offering tiered quantity discounts.
VAT Calculation Service: VAT-exclusive pricing and invoicing automation
Amazon helps you deliver compliant invoices as your business customers require. The VAT Calculation Service calculates the VAT included in your listing price to display VAT-exclusive prices on your offers to business customers. It will create and deliver VAT invoices (or receipts for VAT-exempt selling partners) automatically on your behalf. You'll have access to detailed reports and can benefit from a stronger relationship with customers, thanks to the guarantee of issuing an invoice for each transaction.
"We've been able to maximise our turnover through opening up the B2B aspect of our business. It's been fantastic!"
Rob Judd
Director of Sales, Portus Digital
"We receive higher order volumes on Amazon Business when we set quantity discounts."
Emma Haselip
Head of Marketplaces, Best4Systems
"Amazon Business has helped our business by giving us a wide range of new customers that wasn't seen on the platform before."
Russel Payne
CEO, Oypla
Why Amazon Business outperforms traditional B2B sales channels
Amazon Business offers Italian sellers direct access to a large pool of verified business buyers, without the initial investments required by traditional B2B channels such as trade shows, print catalogues or sales agent networks.
Business customers visit Amazon IT with a specific purchase intention, which significantly lowers the cost of acquiring each new account compared to building an outbound commercial pipeline, freeing up resources to reinvest in expanding the catalogue or improving price competitiveness.
The data advantage is just as significant. B2B Central, accessible directly from Seller Central, offers a real-time view of B2B performance, the most in-demand products among business customers and the sector segments that are generating orders.
Unlike face-to-face sales or paper procurement processes, this level of visibility allows selling partners on Amazon IT to anticipate changes in demand and adapt their catalogue and prices ahead of the competition.
For Italian companies that want to grow beyond the domestic market, Amazon Business eliminates the need to build a physical distribution network abroad.
By combining Amazon Business functionality with Fulfilment by Amazon (FBA), sellers can fulfil orders for business customers across multiple European markets from a single inventory pool, with Amazon handling storage, delivery and customer service in the local language. B2B expansion in Europe can therefore be a realistic goal for companies of all sizes, not just for large corporations.
Business customers visit Amazon IT with a specific purchase intention, which significantly lowers the cost of acquiring each new account compared to building an outbound commercial pipeline, freeing up resources to reinvest in expanding the catalogue or improving price competitiveness.
The data advantage is just as significant. B2B Central, accessible directly from Seller Central, offers a real-time view of B2B performance, the most in-demand products among business customers and the sector segments that are generating orders.
Unlike face-to-face sales or paper procurement processes, this level of visibility allows selling partners on Amazon IT to anticipate changes in demand and adapt their catalogue and prices ahead of the competition.
For Italian companies that want to grow beyond the domestic market, Amazon Business eliminates the need to build a physical distribution network abroad.
By combining Amazon Business functionality with Fulfilment by Amazon (FBA), sellers can fulfil orders for business customers across multiple European markets from a single inventory pool, with Amazon handling storage, delivery and customer service in the local language. B2B expansion in Europe can therefore be a realistic goal for companies of all sizes, not just for large corporations.
Get started with Amazon Business
Step 1
Register as an Amazon seller
If you are already a registered Amazon seller with a Professional selling plan, move to step 2, as you can automatically sell on Amazon Business too.
Step 2
Add products to your catalogue
Either one by one or using bulk tools.
Step 3
Grow sales with specialised B2B features
You can automate invoicing using our free VAT Calculation Service, set business prices and quantity discounts to tailor your offers to business customers and expand your selection with high-in-demand product recommendations.
Congratulations! Now you're all set up and we will notify you when customers place an order, so you can ship the item and get paid.
Would you like more support from Amazon? Amazon is here to make your life easier. Benefit from one of the most advanced and trusted fulfilment networks in the world, letting Amazon handle the storage and shipping of your products. Learn more about Fulfilment by Amazon (FBA).
Would you like more support from Amazon? Amazon is here to make your life easier. Benefit from one of the most advanced and trusted fulfilment networks in the world, letting Amazon handle the storage and shipping of your products. Learn more about Fulfilment by Amazon (FBA).
Interested in parcel shipping?
Learn what Amazon Shipping can do for you. Explore Amazon's reliable parcel delivery service to ship your parcels straight to your customers. Start your journey today.
FAQs
How can I sell to business customers on Amazon?
When you sell on Amazon, your products can be purchased by both private and business customers from the same store. This means that sellers can receive orders from business customers without having to have a separate Amazon Business seller account.
Sellers with a Professional selling plan can also activate optional B2B features in Seller Central, including business pricing, quantity discounts and VAT invoicing tools, to optimise offers for business buyers.
Sellers with a Professional selling plan can also activate optional B2B features in Seller Central, including business pricing, quantity discounts and VAT invoicing tools, to optimise offers for business buyers.
What is Amazon Business in Italy and how can I use it?
Amazon Business is a solution for companies that allows sellers to reach business customers on Amazon Italia.
With Amazon Business, sellers can:
1. Offer business-only prices and quantities
2. Manage invoices and tax information for business customers
3. Access tools designed for B2B sales
4. Expand their visibility to companies and professionals
This service can be useful for sellers who want to expand their business beyond traditional retail customers and develop opportunities in the business segment.
To further increase product visibility and reach more business customers, sellers can use tools such as Amazon Ads to promote their offers on the platform.
With Amazon Business, sellers can:
1. Offer business-only prices and quantities
2. Manage invoices and tax information for business customers
3. Access tools designed for B2B sales
4. Expand their visibility to companies and professionals
This service can be useful for sellers who want to expand their business beyond traditional retail customers and develop opportunities in the business segment.
To further increase product visibility and reach more business customers, sellers can use tools such as Amazon Ads to promote their offers on the platform.
What is Amazon Business?
Amazon Business is Amazon's B2B segment. It is designed to meet the needs of business customers that come in all shapes and sizes, including small businesses, large companies, schools, healthcare organisations and public-sector buyers.
B2B customers shop in the same Amazon store as individual consumers, but they browse through a B2B interface and can benefit from features such as business pricing, Business Prime and multi-user accounts.
B2B customers shop in the same Amazon store as individual consumers, but they browse through a B2B interface and can benefit from features such as business pricing, Business Prime and multi-user accounts.
Do I need a separate Amazon Business account to sell B2B?
No. You don't need a separate Amazon Business seller account to sell to business customers.
As soon as you register as an Amazon seller, both B2C and B2B customers can browse your offers. Professional sellers can also activate additional B2B tools and pricing features directly in Seller Central.
As soon as you register as an Amazon seller, both B2C and B2B customers can browse your offers. Professional sellers can also activate additional B2B tools and pricing features directly in Seller Central.
What are the benefits of selling on Amazon Business?
With Amazon Business, you can reach business customers with your normal Amazon seller account.
Business customers order larger quantities on average and make fewer returns.
You have access to features that can help you grow the B2B segment of your business:
- Invoicing automation
- VAT-exclusive pricing for business customers
- Business pricing and quantity discounts
- B2B selection recommendations
- B2B advertising
- Discounts on Fulfilment by Amazon rates and referral fees for multi-unit business orders with at least a 3% business discount in Germany, France, Italy and Spain
Business customers order larger quantities on average and make fewer returns.
You have access to features that can help you grow the B2B segment of your business:
- Invoicing automation
- VAT-exclusive pricing for business customers
- Business pricing and quantity discounts
- B2B selection recommendations
- B2B advertising
- Discounts on Fulfilment by Amazon rates and referral fees for multi-unit business orders with at least a 3% business discount in Germany, France, Italy and Spain
How can I start selling on Amazon Business?
Create an Amazon Professional seller account to enable Amazon Business customers to access your offers.
Sign in to Seller Central and activate Amazon Business B2B features to help grow your B2B sales.
Sign in to Seller Central and activate Amazon Business B2B features to help grow your B2B sales.
Can I continue to use other Amazon services when I start using Amazon Business tools?
Yes. You can continue to use other Amazon services, such as Fulfilment by Amazon (FBA) or Amazon Ads, when you start using Amazon Business tools. In fact, we recommend that you explore all Amazon seller tools and programmes to optimise your sales to both B2B and B2C customers.
Can I keep selling to private customers?
Yes. You can sell to both types of customers at the same time.
How can I fulfil orders from Amazon Business customers?
To fulfil B2B orders, you have the same options as you do for orders placed by private customers. You can fulfil orders yourself, use Fulfilment by Amazon (FBA), or use a combination of both, depending on the product.
If you use FBA, B2B orders are fulfilled using the same inventory that is used for B2C orders.
If you use FBA, B2B orders are fulfilled using the same inventory that is used for B2C orders.
What advantages does Amazon Business offer Italian sellers to reach B2B customers?
Amazon Business is Amazon's B2B channel, designed to connect sellers with business buyers, professionals and organisations. For Italian sellers, Amazon Business offers a set of integrated tools that simplify selling to B2B customers — from pricing to mandatory e-invoicing in Italy.
What is Amazon Business for Italian sellers?
Amazon Business allows you to display exclusive offers for business buyers registered on Amazon (hospitals, universities, local authorities, businesses, purchasing offices) without having to manage a separate sales channel. B2B offers coexist with B2C offers on the same Amazon account.
Key benefits of Amazon Business for sellers:
1. Access to Amazon's pool of business buyers:
Amazon Business brings together verified B2B buyers from across Europe. Adding listings through Amazon Business allows you to reach them without having to develop your own sales network. See Seller Central for the current scope of the programme and participation requirements.
2. Business pricing:
Set exclusive prices for B2B customers that are not visible to retail customers. This allows sellers to display distinct retail and B2B offerings within the same product catalogue.
3. Automatic quantity discounts:
Configure tiered discounts based on purchase volumes — Amazon automatically applies the discount at checkout, without the need for manual negotiations.
4. Automatic e-invoicing:
In Italy, electronic invoicing is mandatory for transactions between companies. Amazon Business automatically generates an e-invoice for every B2B transaction, simplifying an important administrative requirement for Italian sellers.
5. B2B demand information:
Seller Central provides sellers with data and recommendations on the most in-demand products among business buyers, supporting product assortment and pricing decisions.
6. FBA for B2B orders:
Using Fulfilment by Amazon (FBA) means that business orders benefit from the same Amazon fulfilment network—including eligible Prime delivery when applicable—without the seller having to manage dedicated B2B fulfilment.
Examples of Italian sellers using Amazon Business:
Seller stories published by Amazon show how Italian SMEs have built a significant share of their revenue through Amazon Business. Examples:
• Romagna Computer — story available at sell.amazon.it/imparare/storie-di-venditori/romagna-computer
• Best4Systems — story available at sell.amazon.it/imparare/storie-di-venditori/best4systems
Considerations when developing a B2B strategy on Amazon Business:
• Competition within the marketplace requires differentiation in terms of range, quality of product content and reliability of delivery
• Enrolment in Amazon Brand Registry offers brand protection and presentation tools that are also useful in the B2B space
• Amazon Business can be integrated with the seller's own B2B channels (representatives, business portal) as part of a combined business strategy
For current fees, enrolment requirements and all features of Amazon Business, visit Seller Central and the official Amazon Business page on sell.amazon.it.
What is Amazon Business for Italian sellers?
Amazon Business allows you to display exclusive offers for business buyers registered on Amazon (hospitals, universities, local authorities, businesses, purchasing offices) without having to manage a separate sales channel. B2B offers coexist with B2C offers on the same Amazon account.
Key benefits of Amazon Business for sellers:
1. Access to Amazon's pool of business buyers:
Amazon Business brings together verified B2B buyers from across Europe. Adding listings through Amazon Business allows you to reach them without having to develop your own sales network. See Seller Central for the current scope of the programme and participation requirements.
2. Business pricing:
Set exclusive prices for B2B customers that are not visible to retail customers. This allows sellers to display distinct retail and B2B offerings within the same product catalogue.
3. Automatic quantity discounts:
Configure tiered discounts based on purchase volumes — Amazon automatically applies the discount at checkout, without the need for manual negotiations.
4. Automatic e-invoicing:
In Italy, electronic invoicing is mandatory for transactions between companies. Amazon Business automatically generates an e-invoice for every B2B transaction, simplifying an important administrative requirement for Italian sellers.
5. B2B demand information:
Seller Central provides sellers with data and recommendations on the most in-demand products among business buyers, supporting product assortment and pricing decisions.
6. FBA for B2B orders:
Using Fulfilment by Amazon (FBA) means that business orders benefit from the same Amazon fulfilment network—including eligible Prime delivery when applicable—without the seller having to manage dedicated B2B fulfilment.
Examples of Italian sellers using Amazon Business:
Seller stories published by Amazon show how Italian SMEs have built a significant share of their revenue through Amazon Business. Examples:
• Romagna Computer — story available at sell.amazon.it/imparare/storie-di-venditori/romagna-computer
• Best4Systems — story available at sell.amazon.it/imparare/storie-di-venditori/best4systems
Considerations when developing a B2B strategy on Amazon Business:
• Competition within the marketplace requires differentiation in terms of range, quality of product content and reliability of delivery
• Enrolment in Amazon Brand Registry offers brand protection and presentation tools that are also useful in the B2B space
• Amazon Business can be integrated with the seller's own B2B channels (representatives, business portal) as part of a combined business strategy
For current fees, enrolment requirements and all features of Amazon Business, visit Seller Central and the official Amazon Business page on sell.amazon.it.
Start selling today
Put your products in front of the millions of customers who search on Amazon every day
*Amazon Business 2024–2025 European data. This does not constitute a promise or guarantee; actual results may vary.
**Amazon Business 2023–2024 European data. This does not constitute a promise or guarantee; actual results may vary.
**Amazon Business 2023–2024 European data. This does not constitute a promise or guarantee; actual results may vary.
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