Prime Day
Prime Day
For Amazon selling partners, Prime Day is more than just a sales boost – it's a great way to build awareness and promote new products.
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€39 (excl. VAT) a month.
Prime Day 2020 has exceeded all our expectations. The first day saw a 700% increase in product units sold, marking a record day of sales for usCaron ProschanCEO of Simply Gum
Why create a Prime Day promotion?
During Prime Day 2020, independent sellers, most of which were small and medium-sized businesses, had their two biggest days ever, exceeding $3.5 billion in sales.
Marketing
Make the most of Amazon's online and offline marketing efforts that aim to maximise traffic on the Prime Day page.
Findability
Your deals will be included on the Deals page, helping to promote your brand and making it easier to discover your products.
Sales potential
Promotions are useful for increasing your brand's sales by offering discounts on products.
Visibility
Products running as deals receive additional badging in search results, helping customers to find your best offers.
What kind of deals are available?
Create a deal
Discounts valid for a limited time only or for the entire duration of the event.
Create a Prime Exclusive Discount
Prime Exclusive Discounts stand out on search and product pages and are for Prime members only.
Create a Prime Exclusive Coupon
Offer a discount on a bestselling product or a package deal to loyal customers.
Get ready for Prime Day around the world
With more than 200 million Prime members worldwide, you can make the most of the global scale of this event to reach more customers on Prime Day.
Get ready for Prime Day
Log in to Seller Central to start getting ready
We recorded 145% year-on-year growth just during Prime Day business hours. In just one day, more Furbo products were sold than in the last three months combined, and we almost doubled our sales compared to last year.Victor Chang and Maggie CheungCo-Founders of Furbo
Final Prime Day tips
Start sending inventory early
With quick-response events like Prime Day, send all inventory by the due date, then increase sales with pre-event campaigns. For the best results, calculate expected demand and sales targets well in advance.
Tip: Don't worry about storage. When trying to figure out storage limits, we take into account seasonal sales spikes, recent growth and current product popularity.
Tip: Don't worry about storage. When trying to figure out storage limits, we take into account seasonal sales spikes, recent growth and current product popularity.
Combine deals with other marketing measures
Sponsored Products
The self-service advertising programme where you can quickly create cost-per-click ads to improve visibility.
A+ Content
Enhance product descriptions on brand-owned detail pages with A+ content to help customers make an informed decision on their purchase.
Brand Stores
Promote your brand and products with your multipage Store to showcase your brand, products and value proposition.
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