Prime Day

Prime Day

For Amazon selling partners, Prime Day is more than just a sales boost – it's a great way to build awareness and promote new products.
Are you new to Amazon?
€39 (excl. VAT) a month.
Prime Day
Julie Stott HONEYCAT
Prime Day 2020 has exceeded all our expectations. The first day saw a 700% increase in product units sold, marking a record day of sales for us
Caron ProschanCEO of Simply Gum

Why create a Prime Day promotion?

During Prime Day 2020, independent sellers, most of which were small and medium-sized businesses, had their two biggest days ever, exceeding $3.5 billion in sales.
icon: spotlight
Marketing
Make the most of Amazon's online and offline marketing efforts that aim to maximise traffic on the Prime Day page.
icon: megaphone with sound coming out
Findability
Your deals will be included on the Deals page, helping to promote your brand and making it easier to discover your products.
icon: sales potential
Sales potential
Promotions are useful for increasing your brand's sales by offering discounts on products.
icon: zoom
Visibility
Products running as deals receive additional badging in search results, helping customers to find your best offers.

What kind of deals are available?

icon: lightning deal
Create a deal
Discounts valid for a limited time only or for the entire duration of the event.
icon: star
Create a Prime Exclusive Discount
Prime Exclusive Discounts stand out on search and product pages and are for Prime members only.
icon: discount sign
Create a Prime Exclusive Coupon
Offer a discount on a bestselling product or a package deal to loyal customers.

Get ready for Prime Day around the world

With more than 200 million Prime members worldwide, you can make the most of the global scale of this event to reach more customers on Prime Day.
Global Prime Day

Get ready for Prime Day

Seller University

Webinar recordings

Log in to Seller Central to start getting ready

German Flag
Spanish Flag
Spanish Flag
Italian Flag
UK Flag
Netherlands Flag
We recorded 145% year-on-year growth just during Prime Day business hours. In just one day, more Furbo products were sold than in the last three months combined, and we almost doubled our sales compared to last year.
Victor Chang and Maggie CheungCo-Founders of Furbo
Victor Chang and Maggie Cheung

Final Prime Day tips

Start sending inventory early

With quick-response events like Prime Day, send all inventory by the due date, then increase sales with pre-event campaigns. For the best results, calculate expected demand and sales targets well in advance.

Tip: Don't worry about storage. When trying to figure out storage limits, we take into account seasonal sales spikes, recent growth and current product popularity.

Combine deals with other marketing measures

icon: spotlight
Sponsored Products
The self-service advertising programme where you can quickly create cost-per-click ads to improve visibility.
icon: a+ plus content
A+ Content
Enhance product descriptions on brand-owned detail pages with A+ content to help customers make an informed decision on their purchase.
icon: Brand Stores
Brand Stores
Promote your brand and products with your multipage Store to showcase your brand, products and value proposition.
Amazon logo: United Kingdom
© 2022 Amazon.com, Inc. or its affiliates.