Help promote your innovative brand with Amazon Launchpad

Amazon Launchpad

Why Amazon Launchpad?

Get support

Get support

Amazon Launchpad has helped launch more than 2200
brand owners in Europe. Get assistance
from an experienced manager to
accelerate and support the
growth of your business.
Get discovered

Get discovered

Showcase and promote your
innovative brand to millions of
Amazon customers in dedicated storefronts across Europe and the UK.
Grow your business

your business

Access premium tools
to connect your brand
with your customers. Grow
internationally through
local Amazon Launchpad
Own a brand and want to sell on Amazon?

Join thousands of growing brands across Europe with Amazon Launchpad


How much does Amazon Launchpad cost?

Amazon Launchpad selling partners pay an additional 5% referral fee, in addition to the standard product group referral fee for each item sold. The additional fee applies to all sales in the account and is charged based on the total amount paid for the item by the customer, including all applicable taxes and customs duties.


Who is Amazon Launchpad for?
We review applications on a case-by-case basis, considering our criteria before accepting applicants into the Amazon Launchpad programme. We are looking for innovative brands in any product group with a unique selling point and an exclusive story that want to optimise their potential globally.
I'm already selling on Amazon. Can I sign up?
Yes, if you already sell on Amazon, you can join the Amazon Launchpad programme. Fill in the programme enrolment application and we'll get back to you within ten days.
Do I need to apply again if I'm already selling with Amazon Launchpad in another country?
If you're part of our three North American stores (,,, our Australian store ( or our Indian store (, you'll need to re-enrol with Amazon Launchpad Europe. If you sign up for Amazon Launchpad on, the programme will automatically enrol you in all six European stores (,,,,, without the need to send additional applications. Learn more about global selling.
How will Amazon customers discover my products on Amazon Launchpad?
Amazon Launchpad has dedicated storefronts on Amazon stores (,,,,, for Amazon Launchpad products. Our account management and marketing teams will also work with you to improve the visibility of your products. In addition, your products are treated like any other listing on Amazon, so there are no changes to how your products are discovered through searches.
How long does the programme last?
The programme requires a one-year commitment. After this period, you can decide to continue to remain in the programme, in which case you won't need to do anything, or to withdraw from the programme at any time by sending us 30 days' notice via email.
Where can I learn more about signing up to Amazon Launchpad?
Apply to join the Amazon Launchpad programme and a representative from our team will contact you. You can also start browsing our Amazon Launchpad help page on Seller Central or Amazon Seller University.

Own a brand and want to sell on Amazon?

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