Sell worldwide with Amazon Italia

Reach hundreds of millions of customers worldwide with Amazon Global Selling

Are you already selling on

Expand internationally


Are you new to Amazon?



Accelerate your international sales with Amazon Global Selling Italia

Accelerate your international sales using the power of Amazon's global brand

With over 200 million paid Prime members globally and more than hundreds of millions of active customer accounts worldwide, you can leverage Amazon's global scale to expand your business globally, using its state-of-the-art international logistics capabilities.

Grow and diversify your sales

Reduce low sales periods by taking advantage of peak seasons in other countries.
Grow and diversify your sales

Where to expand

North America

Start selling in the United States without having to register as a business entity. Don't miss out on millions of new customers!


Australia is a new marketplace, with a high potential for Selling Partners. It will allow you to create a new revenue stream and grow your customer base while leveraging on Amazon's website and logistics.


Take your first steps in the world's third largest economy, where 71% of shoppers buy online. And if you don't speak Japanese, don't worry: Amazon has several language support options available to help you run your business.
Selling Partners* based outside Europe recorded an increase of more than 30% to their total sales on in their first year of launch, from sales made in Amazon stores in Europe. This figure then exceeded 50% in the second year.

Learn how other sellers have expanded globally

*Analysis based on selling partners registered in Europe, who started selling on between 2017–2019 and generated sales of at least $100,000 in 2019, in Amazon stores in Europe.


Get answers to frequently asked questions about using Amazon for e-commerce.
What is Amazon Global Selling?
Amazon Global Selling is a resource that selling partners can use to expand their business internationally by using Amazon's international logistics capabilities. You can reach millions of active customers worldwide, increase and diversify your sales and take advantage of peak seasons in other countries.
Who can participate in Amazon Global Selling?
Any Amazon selling partner who wants to expand internationally can use Amazon Global Selling. If you are not an Amazon seller yet, you can create your seller account and start your online journey here.
Are there language and currency considerations for international listings?
When considering creating international listings, you should assess whether your business can operate in the local language to provide effective customer support and position your products. Nevertheless, you can explore options like using services such as Fulfilment by Amazon (FBA), where our team will handle customer support for you, or utilise resources like Seller Central Language Switcher.

In terms of currency, you can either open an account in the country where you want to sell or use Amazon Currency Converter for Sellers (ACCS) so that you can be paid directly in your local bank account in local currency, as long as you have a bank account in a country supported by Amazon.

You can learn more details in our Amazon Global Selling guide.
What are the benefits of selling globally on Amazon Italia?
Selling globally from Italy can offer your online business many advantages.

Selling internationally has the potential to boost your sales and enhance your brand's visibility by granting you access to a vast international customer base. Moreover, it allows your business to tap into the world's largest economy and target high-potential customers.
What do I need to do to register as a seller on Amazon Global Selling?
To register as a seller on Amazon Global Selling, you will need to follow a few steps:

1. Create your Amazon Seller account.
2. Visit the Sell Globally page in your existing account.
3. Create a selling account in the region you want to sell.
4. Feature your offers in the new marketplaces.
How do I sell on Amazon in multiple countries from Italy?
To sell in multiple countries from Italy using Amazon Global Selling, it's important to understand the requirements, including taxes and regulations, as well as strategic considerations for entering a new marketplace.

As Amazon operates in 16 different online stores worldwide, you can expand your business presence and sell to millions of customers across the globe. To do so, you need to develop a marketplace strategy, choose the products you want to sell, adjust your prices based on international competitors, optimise your order fulfilment with services such as Multi-Channel Fulfilment and register your products for international listings.

You can learn more about building international listings here.

Get ready to sell globally

Yes, you can do it too, and we are here to help you. Find out how to expand successfully.

Do you already sell on Amazon in Europe?

Expand internationally


Are you new to Amazon?



Amazon logo: United Kingdom
© 2024, Inc. or its affiliates.
Facebook logo
Twitter logo
LinkedIn logo
TikTok logo
YouTube logo