Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveMulti-Channel Fulfilment (MCF)
Fast and reliable fulfilment for all your sales channels
Use your Amazon inventory to fulfil orders from any off-Amazon sales channel — including your own website, social stores and other e-commerce marketplaces.
Already selling on Amazon?
Our network is your network
Take advantage of Amazon's operational expertise to pick, pack and dispatch customer orders from any sales channel, supported by our robust physical and digital network.
Fast delivery
Satisfy shoppers with the efficiency and precision that distinguish Amazon Prime. You can offer expedited (1–2 working days) or standard (2–3 working days) delivery options.
Simplify operations
Focus on your core business: Amazon handles the storage and distribution of your inventory, the choice of couriers and the fulfilment of orders throughout the EU.
Your brand
Orders are shipped in unbranded packaging, without the Amazon logo.
*Unbranded packaging is available for eligible selectable inventory, which does not include clothing, footwear and items that do not exceed 45.72 x 35.56 x 20.32 cm and/or 9 kg.
*Unbranded packaging is available for eligible selectable inventory, which does not include clothing, footwear and items that do not exceed 45.72 x 35.56 x 20.32 cm and/or 9 kg.
How does Amazon Multi-Channel Fulfilment work?
Send your products to Amazon and we'll store them close to your customers, so they will be ready for quick delivery the moment orders are placed. Connect your sales channels, including your own website, social stores and other e-commerce marketplaces. Amazon picks, packs and dispatches orders placed via any sales channel directly to your customers.
Multi-Channel Fulfilment (MCF) is available with or without Fulfilment by Amazon (FBA). If you use FBA to sell on Amazon, your existing inventory will be used for both Amazon customers and customers from your other sales channels.
Multi-Channel Fulfilment (MCF) is available with or without Fulfilment by Amazon (FBA). If you use FBA to sell on Amazon, your existing inventory will be used for both Amazon customers and customers from your other sales channels.
- Selling partners with a high volume of orders where manual creation would be too complex
- Selling partners who sell on a wide range of marketplaces
- App/plugin for your e-commerce site
- MCF plugins are available from the most popular e-commerce website providers. No custom integration is required. Follow the steps indicated at the links below for each platform to activate the automatic forwarding of customer orders to MCF.
- Available plugins:
- Multi-channel integration software
- Multi-channel integration software can connect your sales channels to MCF simply and immediately, allowing you to manage product listings and orders from a single point. This is a great option if you sell on multiple channels, including your own website, social stores and other e-commerce platforms. For more information on integration providers, visit the Marketplace Appstore.
- Example platforms:
- Selling partners who want to discover the benefits of MCF
- Selling partners with lower order volumes
- Directly through this link. Save the URL in your favourites for quick access later
- Within Seller Central:
- From the top navigation bar in Seller Central, select the "Inventory" drop-down menu
- Select the products for which you want to create a fulfilment order
- From the top action menu, select "Create Fulfilment Order"
- Selling partners with high order volumes who don't want to integrate via API
- Selling partners who have customers with recurring orders and/or subscriptions
- Directly through this link. Save the URL in your favourites for quick access later
- On the "MCF Order Creation" page, you can access the bulk order upload function by clicking on the "Upload text files" button in the top right-hand corner.
How to get started
If you have inventory in an Amazon fulfilment centre, you can already use MCF — no additional registration is required. MCF offers three simple solutions:
Automated order fulfilment
Optimise the order fulfilment process, from online checkout to your customers' homes, with an app or integration. Connect your sales channels directly to MCF to automate the fulfilment of orders coming from off-Amazon channels.
Ideal for:
Ideal for:
This can be done in several ways:
Note: Selling partners are advised to identify the best available provider based on their specific business needs.
Direct integration
You can integrate directly with MCF. Use our APIs for developers to create your own custom integration. Documentation.
Manual order creation
Create individual fulfilment orders from Seller Central
Ideal for:
Manual order creation
Create individual fulfilment orders from Seller Central
Ideal for:
You can access the MCF order creation page in two different ways:
Both options lead to the MCF order creation page, where you will need to provide your customer's delivery address and the items to be fulfilled, and then select the desired delivery speed.
Bulk order creation
This function allows you to create multiple fulfilment orders at the same time by filling out a standard Excel spreadsheet and then uploading it to the "Bulk Order Creation" page.
Ideal for:
Ideal for:
You can access the MCF order creation page in two different ways:
Note: The system will flag errors for orders submitted in the file. Orders that are free from issues will be created. Orders with errors must be corrected and resubmitted.
Multi-Channel Fulfilment has simplified our operations and allowed us to grow across multiple direct sales channels, without making the supply chain more complex. Amazon's fast, reliable delivery ensures that all of our customers have an exceptional experience no matter which site they find us on.Tyler Coopmanetailz
Multi-Channel Fulfilment pricing
The MCF pricing system is simple: a standard rate is applied based on the size of the product and the delivery destination. The following examples give you a general overview:
Eligible selling partners can save 20% on fulfilment fees. Find out more here.
You can find more details on Fulfilment by Amazon and a full list of our rates in the available languages below.
Eligible selling partners can save 20% on fulfilment fees. Find out more here.
You can find more details on Fulfilment by Amazon and a full list of our rates in the available languages below.
You are reminded that, due to Brexit, as of 1 January 2021 Amazon is unable to fulfil FBA orders across the border between the UK and EU. To sell with Fulfilment by Amazon in both the UK and the EU, you'll need to send inventory to UK and EU fulfilment centres. Click here for more information (login required).
Help grow your business with Fulfilment by Amazon
Selling on Amazon allows you to reach millions of potential customers, whether you're selling one item or many. Your account is already set up to sell across Europe.
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